creative economy

From Hobby to Business: How Personal Branding on Social Media Turns into a Media Project

Mariia Shubina, entrepreneurship and digital content strategy expert, focused on personal branding and scaling online media globally

In recent years, social media has become the main platform for building personal brands and launching individual media projects. Pages of writers who start their work as a hobby and, within a few months, turn their blogs into a source… Continue Reading →

Business Model of a Successful Tattoo Studio: Valerii Sirko’s View

Valerii Sirko Leave a Comment

Abstract: This article presents a systemic analysis of the business model of a modern tattoo studio in the context of the industry’s transformation from a subcultural niche into a developed sector of the creative economy. The purpose of the study… Continue Reading →