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Author: Mariia Shubina, entrepreneurship and digital content strategy expert, focused on personal branding and scaling online media globally

From Hobby to Business: How Personal Branding on Social Media Turns into a Media Project

August 20, 2025Mariia Shubina, entrepreneurship and digital content strategy expert, focused on personal branding and scaling online media globally

In recent years, social media has become the main platform for building personal brands and launching individual media projects. Pages of writers who start their work as a hobby and, within a few months, turn their blogs into a source… Continue Reading →

Marketing creative economy, digital content, digital strategy, monetization, personal brand, social media

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