From Hobby to Business: How Personal Branding on Social Media Turns into a Media Project

In recent years, social media has become the main platform for building personal brands and launching individual media projects. Pages of writers who start their work as a hobby and, within a few months, turn their blogs into a source… Continue Reading

“Marketing Is Not About Being Louder, but More Precise”: An Interview with Mohammad Abbasi on Winning Cases&Faces 2025 and His Journey from Ukraine to the U.S.

In March, the International Business Award Cases&Faces 2025 ceremony took place in Miami, United States — an annual international award that gathers more than a thousand submissions from different countries and recognizes leaders in business, technology, and the creative industries.… Continue Reading

Strategies for Improving Growth in B2B Sales: Case Analysis and Building Scalable Models in a Volatile Market

Abstract This article examines growth acceleration strategies in B2B sales adapted to highly volatile market conditions. The aim of the study is to analyze the theoretical foundations and practical models for scaling sales and identify the factors that ensure their… Continue Reading