From Hobby to Business: How Personal Branding on Social Media Turns into a Media Project

In recent years, social media has become the main platform for building personal brands and launching individual media projects. Pages of writers who start their work as a hobby and, within a few months, turn their blogs into a source… Continue Reading

“Marketing Is Not About Being Louder, but More Precise”: An Interview with Mohammad Abbasi on Winning Cases&Faces 2025 and His Journey from Ukraine to the U.S.

In March, the International Business Award Cases&Faces 2025 ceremony took place in Miami, United States — an annual international award that gathers more than a thousand submissions from different countries and recognizes leaders in business, technology, and the creative industries.… Continue Reading