Supporting local businesses is essential to maintaining the culture and character of a town or city. However, Julita Marshall recently explained that we need to take it a step further and support local businesses, specifically black-owned establishments.
Julita Marshall of Aurora is an entrepreneur and philanthropist with a passion for empowering black communities. She explained that supporting black-owned businesses involves supporting their communities. These businesses provide resources and services that the community needs, and spending money with them means strengthening the business and the community as a whole.
Julita Marshall of Aurora described a 2018 report stating that back women make 61 cents to the dollar that white men make. Black women are more likely to experience harassment in the workplace and other types of marginalization.
“Strengthening black businesses is simple, and we should all make a bigger effort to do so,” Julita Marshall said. “There are even websites and mobile apps to help you find black-owned businesses.”
The Support Black Owned mobile app and website help you locate black-owned businesses around your town and the Country. Similarly, the EatOkra app helps hungry consumers find black-owned food services and restaurants.
Black-owned businesses are at our fingertips,” Julita Marshall of Aurora said. “Instagram is another useful resource for locating such businesses. Type in the hashtag #SupportBlackBusiness, and you’ll find a long list of businesses you can support online or in person.”
Julita Marshall of Aurora added that numerous additional databases, websites, and apps are designed to link consumers with black-owned businesses. These include Black-Owned Brooklyn, WeBuyBlack, I Am Black Business and more.
Julita Marshall explained that supporting black-owned businesses once or twice isn’t enough. “Supporting black-owned businesses helps narrow the racial wealth gap and holds companies accountable for having more black representation in the workplace,” she continued. “Black business owners have a more difficult time accessing funding and are continually overlooked, even if their products or services are superior. This is something we can bring to an end by supporting black-owned whenever possible.”
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