customer loyalty

Quality Management in the Beauty Industry: Global Service Standards and Methodologies for Their Implementation in Salon Business

Marina Telpiz, Expert in management and education in the beauty industry

Abstract The article analyzes the application of international quality management standards in the beauty industry. The purpose of the work is to systematize global approaches to service standardization and to develop practical methodologies for their adaptation to salon business. As… Continue Reading →

Craft as a Business: How the Skill of a Glassblower Becomes a Competitive Advantage in the B2B Segment of Industrial Customers

Aleksandr Drozdov, An expert in the field of custom scientific glassblowing and manufacturing of precision glass components for high-tech industries

The article analyzes the phenomenon of transforming highly skilled craftsmanship into a sustainable competitive advantage in the B2B market for precision glass components. The purpose of the study is to identify the mechanisms through which the accumulated technological expertise of… Continue Reading →