What is a CTA or Call to Action?

If you hear CTA, what do these acronyms sound like? It probably doesn’t sound like anything if you don’t know what a CTA or Call to Action is, I’m Dustin Bratten, an essay writer, and content creator, and I will help you.

In the world of copywriting, the CTA, Call to Action, or call to action, is an essential tool to promote your offers and generate leads. A good CTA makes the difference and is vital in your website, blog, email, or ad, to capture the attention of your readers or visitors and lead them to perform an immediate action. This article will teach you how to use a Call to Action and incorporate it into your content effectively and coherently.


What is the CTA or Call to Action?

Let’s see, have you seen those buttons, banners, or pop-ups when you browse a page inviting you to sign up, download, call or register?

“Call now”, “click here”, “contact us”, “book now”.

Those are typical examples of a Call to Action, and if you look closely, you’ll find them in almost all digital content.

In fact, CTAs are something we use constantly. Think about it, every time someone asks you to do something and that request ends in immediate action, and you are executing a CTA: “pass me the napkins,” “give me a permission slip.”

The concept is clear. Let’s move on!

CTAs are visual and textual links that are placed with the intention of converting visitors into potential customers by filling out a form on a landing page or directing them to another related post.

It is therefore vital that these landing pages contain a relevant value offer. This is the only way to capture the consumer’s interest and get them to complete the information or action we are requesting.

A good CTA will help you lead the way for your audience and encourage them to do what you want them to do. See how important they are?

If you want to promote your digital marketing offers and generate more and more leads, you must learn to choose the perfect Call to Action for your audience. But how do you achieve all this? Don’t worry. I’ll explain it step by step!


What is the CTA for?

The Call to Action can be of any shape, size, or color and must be in a visible place. In this aspect, creativity has no limits, but for them to be effective, you must be clear about what they are used for first. Always keep in mind that they are indispensable tools to connect with your reader.

Here are some of the most frequent uses:

To generate leads.

A CTA can be used not only to attract visitors but also to capture customers. You can place it on your website or blog.

Do you want to attract attention? Then it should be big and eye-catching enough for you to do so.

For social networks

Call to Action is ideal for getting more followers on your social networks. They are the way to open a constant communication channel with your followers.

You can also invite your users to share offers, products, or downloadable content on their own social networks. You can place these CTAs on your blog or landing pages.

For closing sales

Closing the sale is the most sensitive part of the whole process of approaching a customer. I’ve already taught you some sales closing techniques to keep in mind, and CTA is one of them.

Want to get customers more effectively? Encourage your visitors to buy your product or service through a clear and attractive CTA on a product page or at the end of a blog post.

To promote events

A practical and direct way to attract people to any event your company is organizing is through a CTA. You can place it freely on your website, on your blog, on social networks, or in your emails.

For newsletter subscription

Using a CTA to persuade a user to subscribe to your newsletter is an effective strategy that many sites use. You can opt for a sidebar to encourage this action on your page or also place a suggestion at the end of the posts you publish on your blog.

The use of CTAs to invite to download content videos, take surveys and make comments either on the web or through social networks is very useful in digital marketing as long as you know how to use it. Let’s see now how to make the best CTA ever.


How to make a good call to action?

It must be perfect for a Call to Action to be effective and fulfill its primary objective. Yes, as you hear it, perfect!

Focus on who you are targeting. You must know who the target audience of your content is. By having a specific segment of your audience, knowing how to target them and how you want them to perceive you, your CTA will be more effective and achieve greater attraction.

The text should be brief. The fewer words you use, the better. Even two are enough.

Your CTA should be action-oriented. A good CTA should start with a verb that pushes to action (for example, book, create).

Choose a good location. Your CTA should be easy to find, and you should place it where your user’s eyes go to catch their attention. If the reading is western, you can place it at the top left, at the end of a text, in the central part, or the sidebar.

Use numbers. Numbers show the visitor what they can get. You can put the percentage discount or the discounted price compared to the previous price to do this.

Create a design according to your style. It is important that your CTA’s visual coherence with the rest of the page. It is also important that you use a contrasting color and that the size is appropriate to attract attention but does not distract from the rest of the content.

Choose the proper format. You can choose a visual design (sidebar, banners, buttons), images inserted in the post, or text.

Don’t abuse CTAs. Use one or two at most. Otherwise, you may cause the opposite effect and generate distrust in your user.

To find out which format, color, location, or text is better, you should do A/B tests to see which design achieves the best results.

Change each factor one by one to reach conclusions about each element. This way, you will end up creating the perfect CTA.