Due to the COVID-19 pandemic, in 2020, many markets and industries sustained unexpected losses. However, some markets actually thrived during this time.
The organic food market is one example. Research indicates that more and more consumers are prioritizing buying food that is labeled “organic.” The fact that many spent more time at home during the pandemic (and thus, more time buying groceries instead of eating at restaurants during their lunch breaks at work) may have contributed to this trend.
(Important note: The organic food market isn’t the only niche in which the organic label can attract consumers. For example, some who are attempting to improve the quality of their sleep while also engaging in sustainable habits and behaviors have taken to buying organic mattresses.)
The reasons why consumers opt for organic products can vary on a case-by-case basis. That said, surveys reveal that there are a number of general concerns that many share when consciously deciding to buy organic food and other such items.
Pew Research surveys indicate that approximately half of all Americans have concerns regarding the potential health impacts of consuming genetically-modified foods. Many who choose to buy organic foods do so because they believe this is an effective way to guard against various health issues.
This appears to be the most common reason consumers cite when surveys gauge their degree of interest in organic products. However, it’s by no means the only factor contributing to the rise of the organic products market. Surveys have also indicated that numerous consumers believe buying organic may be better for the environment than buying non-organic products.
What may come as a surprise to some is the fact that convenience is also a factor many survey participants point to when explaining why they choose to buy organic. In response to consumer behaviors, many companies have placed a greater emphasis on offering organic products in recent years. While buying organic might have once been considered a luxury, it’s now becoming a default choice for many in certain parts of the country and world.
This highlights an important point. Some mistakenly assume that organic products are only available through specialty retailers who may not operate in all areas of the world.
This isn’t necessarily the case. For example, in the United States, the vast majority of organic sales occur at well-known chain supermarkets. Organic items are no longer novelty products that are only available to those who live near markets that offer them. Research consistently shows that organic foods (and other such products) are increasingly becoming mainstream options.
Research also shows that the consumers who prioritize buying such foods tend to be members of a variety of demographic groups. There isn’t one particular segment of the population driving the growth of this market.
Although it’s impossible to predict with absolute certainty whether a market’s popularity and success will continue to grow, history tells us that trends such as this one usually gain momentum. Odds are good that the rise of the organic food and products market is just now beginning.