IMPACT OF C-19 ON DIGITAL MARKETING NEEDS OF BUSINESSES

The C-19 Situation Forced the entire world’s economies to shut down in no time. No one has ever imagined the world we are living at present. The fact is that due to the disruption caused by the corona virus we have undergone more digital transformation in the last one and half year. There were numerous questions asked in the board rooms, on earnings calls, in the media and, in the government. People wanted to know how their businesses would survive when the whole world is under lockdown? The answer to all those questions came in the way of digital transformation.

Digital transformation has always made sense but it’s adoption by the business owners has been slow, however now the advent of C-19 changed the game. The business needs now are compelling and urgent enough that those who fail to transform their business will likely risk a considerable loss of revenue. So, it is vital for all businesses worldwide whether big or small to embrace the digital marketing to boost their revenue.

“As an Digital Marketing Agency, We have seen demand to create or update websites, launch new e-commerce channels and create social media campaigns targeting intended audiences and Search engine optimization to reach new audiences,” said by Shahnaz Gupta CEO of Healthpress Dgital Marketing Agency based in Vancouver CANADA.

let us go through some of the major visible paradigm shifts that we’re noticing and how you can leverage these trends to maximize your business growth. First of all, Internet consumption levels has skyrocketed in recent months as majority of people are online these days. Due to global lockdowns, people were forced to stay indoor So, the overall internet consumption of the world has been rising since March 2020, this means more people than ever are coming online each day which means more businesses than before opening online to cater these people. These businesses are now attracting more audiences on the different online platform. Digital marketer can literally turn around the business given that you stay up to date with all the algorithm changes and the fluctuations in your sector specific economy.

Other than this it is very important for the businesses to maintain their brand presence. That’s why many companies lately not focusing on just promoting their products and services but just wish you the best of health that’s what’s called maintaining a brand presence. Not every user comes online to buy products, so its time for businesses to establish good will. Here comes the role of SEO, Press Release and Social Media marketing such as Facebook Advertising, Instagram advertsing as people are buying less and surfing more now a days. For example, Planet fitness in USA posted free exercise classes on Facebook, which turned out to be very popular with people stuck at home. Nike on the other hand tied up with multiple athletes for its play inside campaign So, these brands did not cut down on digital marketing activities rather got more engaged with their audiences to stay in their mind.

Another trend is seen through the rise in the number of online stores than in-person outlets. Many top companies are also cutting back on costs for sales and marketing teams as many stores are still closed and focusing on online marketing such as Facebook, Instagram, Twitter, YouTube etc. This situation has given rise to many online stores coming into existence who can deliver products or service efficiently.

In the coming months, businesses are going to become more reliant than ever on their digital strategy. In industries that are not digital-native, they may also be less sophisticated in their digital growth and customer relations strategies. For smaller businesses especially, used to getting new customers through word-of-mouth referrals or on the strength of a hard-won reputation, their loss is coming as a shock. Larger companies are also now finding themselves in the position of having potentially lost millions through cancelled events. Digital marketing is likely to be the clear winner here, and companies – including ones that may not so much as had a Facebook page before – will need to move into social marketing, content marketing, SEO, and influencer-led campaigns.

If your organization previously put token efforts into digital channels – because like a lot of other businesses, you had built your networks offline and that had always seemed to work – now is the time to revisit them. That could be as simple as giving your website and social pages a refresh, or a more innovative approach. It’s certainly true that the coming weeks, or months – or however long this situation lasts – will be a challenging time for any company that isn’t ready to think about how they will replace the opportunities that have been lost.

If businesses approach the shift to digital marketing strategically, there’s no reason why it should just serve as an emergency fill-in but could carry on providing long-term value when the world eventually gets back to normal. Based on benefits and opportunities that digital channels can offer, this will become permanent part of marketing plans. Businesses have seen value in partnering with marketing agencies like us that know how to help them make the most of these channels, to achieve better production values and more targeted campaigns.”

Many business owners still have questions like what is Facebook advertising? how I can advertise my business on Facebook? How much Facebook advertising cost? How to get first page ranking on google? What is search engine optimization (SEO)?

At Healthpress Digital Marketing Agency, we help the business to generate more revenue and make them economic shock proof in any given situation. We educate our clients before performing an action and make sure they know the value of every dollar spent on advertising.

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