That’s what Alibaba’s Jack Ma Said.
“China’s fake goods are better than the real deal”. https://money.cnn.com/2016/06/14/technology/alibaba-jack-ma-fake-goods/index.html
He said that officially. In a public conference of more than 10,000 people. He’d better have good reasons to back up this statement.
How on earth can China, a country with zero history in luxury design, boast to produce better products than countries like Italy or France, with craftsmen trade and experience of more than centuries? If this is true, what is there left for designer brands?
Let’s take a look at a business phenomenon called “transference”.
Since the industrial revolution, western companies have been starting to outsource the manufacturing and even assembly of a lot of types of products to China, and this practice has further boomed since the 90s, starting with commercial products and brands like Apple’s Iphones and Macbooks, to industrial parts and equipment like Caterpillar tractors and cars etc.
Thus, China has inherited a lot of western’s technology and production methods over the years, and accumulate and improve on their own, hence the coined term “transference of skill”.
This would be exactly the same case with designer bags and labels. Apparently since 2010, major designer brands like Prada, Gucci have started outsourcing the production of their bag parts to China, like labels, tags, hardware and packaging.
And that was 10 years ago.
Now, it was found out that even finishing and stitchwork of some of the designer brands are being made in China and printed with “made in France or Italy” labels. This means that China already has complete access to the exact materials that were previously only available to original factories of the major brands like Chanel, Louis Vuitton etc.
Now it’s down to the one last thing; craftsmanship. How can China’s craftsmen inherit these skills in seemingly such a short period? The short answer is “transference” as well. Since the major brands have decided to outsource, they have no choice but to divulge their technical knowledge and expertise to be passed on and be duplicated by the Chinese.
Now when these Chinese turn around and decide to make their own replica bags, guess where they stand on quality?
They would be equal.
However, as to the reason fake bags especially the lushentic grade bags may be produced even better than the authentic ones is due to another practice of “over-compensation” by the perfect replica bags manufacturers in China.
A fake goods factory would need 2-3 times more care and QC practices because they would need so to compensate for the simple fact that they are producing fakes. People are more picky on fakes than they are on authentic. Here is a video about Jack Ma’s earlier statement:
https://www.youtube.com/watch?v=XeoVYttM1Vc
If you don’t believe me, do some research on the net and you will find out how people talk about authentic and fake goods differently online.
Authentic bags are talked about on their popularity, how it is worn, etc. while replica bags are talked about on their stitching count, leather texture feel, logo placements etc. and also in terms of different grades i.e. AAA, 1:1, lushentic grade.
Isn’t China a real threat to the fashion industry then?
Apparently not. At least not in the near century.
They may be able to produce anything perfectly; but they are still far behind in actual artistic design. They may able to copy to the absolute perfection, but it would still be a copy.
So fret not, the luxury and integrity of European fashion is still unsurpassable and will stay this way for a very, very long time.
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