The role of OTT Streaming
More people started to cut the cord and move towards online-only media consumption. As a result, the way to reach this new breed of consumers will mostly be via OTT services.
OTT stands for “Over the Top” and refers to any streaming service that delivers content over the internet. The service is delivered “over the top” of another platform, hence the moniker.
Considering the amount of growth potential of the OTT streaming platforms, lots of companies are entering the OTT space. This move led to a wide variety of options for clients, and increasing quantities of ad inventory for marketers. As a result, giant and leading video brands started buying services to join the streaming games.
ViaCom for example, has bought Pluto TV for $360M, and Fox bought Tubi for $440M. Also, Warren Buffett, who is ranked 6th in the richest man in the world, brought a jaw-dropping $9B worth of stocks from Verizon Media!
Bottom line is, the brilliants, giants, and the major players in the field have shown interest in the innovation surrounding OTT streaming. Why? It’s because of its high potential in increasing growth in the past years.
Considering the current situation where people are forced to stay indoors, OTT has moved from personal to family consumption. Looking at current trends, the next wave of growth in OTT platforms seems to be driven by the hyper-personalization of content. This happens across devices, platforms, and geographies and is now the giant phenomenon in the media industry.
What’s in our cards?
Vuuzle Media Corp, through its platform Vuuzle.TV, has already integrated its service into the OTT space since last year. The innovative move led Vuuzle to its partnership with Verizon Media. Earlier this year, Vuuzle TV received a brand blazer award for innovations.
You may view the article and video featuring the award through the following links:
Vuuzle Media Corp Wins Brand Blazer Award from Verizon Media (article) https://bit.ly/2RojliY – Vuuzle Media Corp Wins Brand Blazer Award from Verizon Media (video) https://bit.ly/2POEjag – Vuuzle TV’s Path To Brand Blazer Innovation (article) https://bit.ly/3h1L57B – Vuuzle CTO Shares Essential Advice For Building A Fully Remote Team – (Forbes article): https://bit.ly/3ufwbyu
Why should you take a closer look at Vuuzle’s partnership with Verizon Media?
As mentioned earlier, Warren Buffett, who is ranked 6th in the richest man in the world, brought a jaw dropping $9B worth of stocks from Verizon Media. And the results? Verizon gained as much as 3.8% in stock value, after Warren Buffett’s Berkshire Hathaway unveiled a multibillion-dollar stake in the telecom giant!
The answer is simple, Warren Buffet KNEW the market potential of stepping into OTT streaming services. What’s more interesting? Even before Warren has bought a huge part of Verizon’s stocks, there comes Vuuzle, one step ahead of the game. Vuuzle Media Corp and Verizon Media have created a partnership that pioneered the innovation of the OTT streaming services. Here’s the link: https://bit.ly/33aJ68Q
This May 2021, Verizon announced that it will sell its media group to private equity firm Apollo Global Management for $5 billion. Apollo’s private equity business had more than $80 billion in assets under management (AUM) as of December 31, 2020. You may view the link for your reference: https://nbcnews.to/3eg10NN
Considering the potential that was seen with Verizon Media, the growth expectancy also follows with Vuuzle Media Corp, through its token VUCO. Months from now, VUCO stocks could be an attractive place to park cash compared to other assets such as Treasuries, which serves as a magnet to investors.
Written by Francesca Jade Hernandez | Content Writer & Public Relations Specialist
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