How do I get more clients for my construction or trades business?
This is a question many builders and tradespersons ask.
And a quick answer to this question is- through marketing, networking, and partnering. This could be through social media, word of mouth, or through a website.
In this article, we discuss 10 ways builders and tradesmen can use to generate more work;
- By setting up a website
It’s true that your physical office or store may be known in your locality, but you need to set a website for your physical business. This is because your target audience always research online whenever they need the services or products that you offer.
If they can’t find you online, it means they will find your competitors. This means you are losing customers to your competitors if you don’t have a good website. Talk to a web design agency to have them design a website for tradesmen.
- Social media
Having a social media presence can also help you generate more business. A lot of your target audience are on social media platforms. Therefore, set up a Facebook business page, Twitter profile, Business page on IG, etc. Make sure you post your work on these platforms. With time, your audience will grow and these pages will start generating leads for you.
- Email marketing
This takes time since you have to collect emails of your prospective customers, but you can do it. Encourage people to join your list by giving them an incentive. Make sure you deliver actionable content in your email marketing campaigns to build trust and establish your credibility.
- SMS marketing
This is quite intrusive, but very effective. Send SMS to your past, present, and potential customers notifying them of the services that you offer. Remind them that you are still in your field of work.
- Pay-Per-click (PPC) Advertising
Want to scale to the top of Google rankings overnight? It’s possible. PPC advertising takes your website over your competitor’s organic listings. Being at the top of Google guarantees about 1/3 of all clicks from searchers, which makes sense why you have to pay hefty fees for Pay-Per-Click ads. If you have the budget for advertisement, Google PPC ads are a great way to send traffic to your website.
- Google my Business
Creating a Google My Business profile for your business can make it more accessible to customers. Despite being free and easy, Google My Business can improve your online presence and help your site rank better. Use your business logo, contact details, link to your website, and ensure to have valuable reviews to build trust.
- Reviews
Believe it or not, online reviews play a huge role in how a potential customer perceives your business. As a result, cultivate positive reviews on Google and social media platforms by asking happy customers to review your service and their experience with your business.
- Customer referrals
Another effective way to win more customers is to offer a referral discount to your customers. If they happen to refer more business your way, they will receive a discount for future work. This encourages them to bring you more business.
- Partnerships
Proactive networking with architects can actively drive referrals to you. Introduce yourself to the right people in your specialties and share your success stories and future plans for your business. This can bring valuable leads as these architects may recommend you to the right match for projects.
- Brand job sites, employees, and vehicles
We’ve all seen the benefits of mobile boards. Branding your business offers all the benefits of boards without the hefty price tag. It allows you to send a professional message about your business. Ensure you are creative by doing something bold and unique to drive inquiries.
Conclusion
Some of the above marketing methods are meant to give you short term results while others such as creating websites for tradesmen will give you long-term results. Make sure to use different marketing methods to expand your coverage.
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