According to the latest report by IMARC Group, titled “Personal Care Electrical Appliances Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026”, the global personal care electrical appliances market size reached a strong growth in 2020. Personal care electrical appliances refer to various grooming products that are used for maintaining personal hygiene. These devices primarily include electric toothbrushes, plaque removers, epilators, shavers, trimmers, dryers, curlers, hair straighteners, etc. Personal care electrical appliances are available in a wide range of portable, compact-sized, and travel-friendly variants that are either electricity- or battery-operated.
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Significant growth in the consumer electronics industry is primarily driving the market for personal care electrical appliances. Furthermore, the rising consumer consciousness towards physical appearances is also propelling the product demand. Additionally, the improving consumer living standards supported by their increasing disposable income levels are further augmenting the demand for premium and advanced grooming products, such as personal care electrical appliances. In the coming years, the growing influence of social media trends and numerous celebrity endorsements will continue to drive the global market for personal care electrical appliances in the coming years. Looking forward, IMARC Group expects the global personal care electrical appliances market to continue its moderate growth during 2021-2026.
Breakup by Product:
- Hair Care Appliances
- Hair Dryer
- Hair Straightener
- Hair Styler
- Hair Removal Appliances
- Power Shaver
- Oral Care Appliances
- Powered Toothbrush
- Oral Irrigator
Breakup by Type:
- Battery Operated
Competitive Landscape with Key Player:
- Colgate-Palmolive Company
- Conair Corporation
- Helen of Troy Limited
- Homedics USA LLC (FKA Distributing Co. LLC)
- Johnson & Johnson
- Koninklijke Philips N.V.
- Lion Corporation
- Panasonic Corporation
- Shanghai POVOS Electric Works Co. Ltd.
- Shiseido Company Limited
- The Procter & Gamble Company
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