Instagram has become popular over the last couple of years amongst the youth and even the older generation. Most businesses heavily rely on it when marketing their product and those who aspire to become social media influencers use Instagram as a way to get noticed because it has a high amount of daily users. Amongst all social media platforms, Instagram ranks highest in terms of engagement and marketing. While Instagram may seem like it’s a platform that doesn’t have any rules, there are still policies you need to follow in order to avoid any mistakes.
Rules aren’t meant to weigh you down but they are more so to point your account towards a channel of success. It is better to prevent your account from making a wrong move early than having to do damage control later on. If you want to avoid losing followers or making any errors, then here are a few things you shouldn’t do when posting on Instagram.
Don’t use hashtags incorrectly
Hashtags and growth services are imperative for the growth and success of a company on Instagram and even an individual user. If used correctly, it can boost the reach of the company by targeting their marketing to specific people. However, if you use them incorrectly, or don’t use the best Instagram growth service, you can lose potential followers and waste your efforts and time in marketing towards the wrong group of people. Using more than ten hashtags is too much and spreads your possibilities of landing on another user’s account. Rather stick to five or seven quality hashtags that are relevant to what you are posting. Also, stray away from popular hashtags that are irrelevant to your post as they are more harmful than useful.
Don’t go out of your theme
Every Instagram account has its own niche which is a market it caters towards specifically. If you’re a business person, then you’re familiar with a niche and how important it is to tailor your content towards it. It is important that you have an aesthetic or voice with your posts so that they all have the same feeling thus constantly pulling the same audience and encouraging them to hit follow instantly when they see you always produce the same kind of content. It gives your account a sense of cohesiveness which is great for your account and the way it’s portrayed to others..
Don’t forget about stories and reels
An Instagram story is a video or post that vanishes after 24 hours and a reel is a short-form video similar to Tik Tok videos. They are the two most popular features on Instagram and you’d be doing you and your company a disservice by not utilising them when promoting a new product or releasing new content. A large percentage of the world has a phone addiction and many Instagram users tend to spend ungodly amounts of time scrolling through stories and watching reels. Stories and reels are a great marketing tool as well and are key when it comes to retaining your audience’s engagement and attracting new people to your account.
Don’t ignore followers
The worst thing you can do towards the growth of your brand is to ignore a follower that takes the time to comment on a question on your post. Remember, the motto should always be people over profits. It’s important to show your supporters that you care about them, and this is the best way to reach a wider audience. You boost your account and your engagement by responding to your followers’ comments. Make a conscious effort to check your notifications regularly so that you don’t forget to respond to a comment. This will have a huge positive affect on your relationship with your audience.
It may be tricky for those who are not experienced with Instagram to know what’s wrong and what’s right. Usually, there isn’t a transparent guidebook just lingering around for everyone to use. If you want to have a good relationship with your followers and keep your engagement high, make sure to use hashtags correctly, don’t go out of your theme, don’t forget about stories and reels, and, most importantly, don’t ignore the comments that your followers make on your post. If you make sure to use Instagram in an authentic manner, you will find your experience using the app to be very rewarding.
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