Have you ever wondered how people make a career out of reviewing products online? Are you thinking about starting a cannabis, hemp, or CBD review channel? It’s not hard, but you need to bring a fresh personality onto the scene to be successful.
It doesn’t matter what you review or how you do your reviews as long as you’re relatable and entertaining. In fact, the most popular YouTube reviewer The Report of the Week (a.k.a. ‘Reviewbrah’), got his start by reviewing energy drinks. His videos aren’t exciting, but his personality and commitment to wearing oversized suits from the 1990s make his videos irresistible.
If you think there’s no room for another review personality, think again. The unboxing/review space is enormous and there’s always room for more.
Not sure where to start? These tips will help.
- Review every cannabis-related product you can buy
While it’s important to be entertaining, you also need to be objective. Reviewing every product you can find will make people see you are genuinely objective. You can certainly tell people what your favorite products are, like the CBD gummies from Hemp Bombs, but be fair and review a variety of products for your viewers.
Starting a successful review channel will require a monetary investment in the products you review. Sometimes you’ll get sponsored by related products, and once you get enough followers, companies will send you free products to review.
Review everything you can find, but remember to disclose when you’re being paid to promote a product and when you’ve been given a free product in exchange for a review.
- Actively look for sponsors
There’s nothing wrong with wanting your cannabis, hemp, or CBD review channel to be monetarily successful. In fact, you should be aiming for the goal of generating income through your channel. Part of generating income requires connecting with sponsors.
Sponsors pay YouTube influencers to promote their products or services in a quick blurb during their videos. However, you don’t need to memorize an ad and repeat it during each video. Instead, create a pre-recorded sponsored blurb that you can insert into your videos during post-production.
When you’re recording a video, pause and say something like, “I’ll continue with this in a moment. First, here’s a word from our sponsor.” When you edit your video, cut your video at this point and insert your sponsored ad.
Don’t wait for sponsors to contact you for a partnership. If you know a company that sponsors content similar to yours, reach out to them and ask for the opportunity to discuss a partnership.
- Provide helpful information
People love reviews, but they also want help. You’d be surprised to learn how many people look for help concerning some of the most basic things in the CBD industry. For example, people want to know how to shop for CBD, how to find and verify a company’s lab results, and how to make their own cannabis tinctures.
If you’re not interested in providing in-depth advice for people, just gather the resources and review those resources. For example, find a website that teaches people how to make their own CBD gummy bears out of CBD oil and summarize the points. Provide the link in your video description and call it a day.
- Pursue content marketing
You might not think content marketing has anything to do with running a review site. However, content marketing is a way to get your content in front of people who will become subscribers.
The best way to maximize your content marketing efforts is to produce several in-depth, authoritative articles related to the products you review. Then, work with a professional marketing agency to get those articles linked in high-level blogs.
Any articles you get linked in popular blogs should ideally contain at least one affiliate link that will earn you some cash. The article also need to promote your review channel.
Follow all advertising regulations applicable to the cannabis industry
There are specific rules that apply to advertising in the cannabis industry, which also apply to non-psychoactive CBD products. Cannabis is federally illegal even though it has been legalized to varying degrees at the state level. Hemp-derived CBD is federally legal, but even CBD reviewers need to follow the rules.
It’s critical to read the rules and understand them thoroughly before making your first review video. The last thing you want is for the feds to crash your party and shut you down for saying the wrong thing.
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