For a decade, the playbook for software companies was stable. Rank for the right keywords, earn the click, convert the visitor. In 2026 the first two steps are coming apart. Google answers a growing share of questions on the results… Continue Reading
For two decades, businesses tracked where customers came from with reasonable confidence. Search brought them, an ad brought them, a friend referred them. Analytics dashboards turned discovery into a measurable pipeline. That era is quietly ending, and most business owners… Continue Reading
This article explores the evolution of affiliate marketing in the digital age. Drawing on the practical experience of Kostiantyn Shurupov, it examines key changes in working with partners, advertisers, and publishers. The article analyzes the shift from traditional affiliate networks… Continue Reading