Princeton,NJ/ 360prwire/ November 4/
Both big brands and mid–size entrepreneurs are increasingly thinking about positioning and recognition. The easiest way is to tell about yourself or convey an important message to the audience through videos, photos, texts. Therefore, the presence of a profile in social networks, a site is no longer a novelty, but a must have of the last decades.
A huge amount of content is generated on the networks every day – from the most primitive to the super–sophisticated. But more and more specialists understand that it is important for the client to see with his eyes. Content without photos is doomed to failure in most cases. Therefore, it is not surprising that photography has its own personal holiday – World Photography Day.
World Photography Day is celebrated annually on August 19. It was founded in 2009 by the Australian photographer Korske Ara.
So, what kind of photo content is popular now, how to take cool photos and which photos users interact with best?
Instagram Trends 2021
The new Instagram trend this year is short videos that last from 2 to 7 seconds. Stop motion works very well now. It doesn’t have to be difficult, but interesting.
Not too long ago, Instagram algorithms started promoting carousels more. For example, if the user did not see or did not react to the first photo, the system shows him the second. If you select the quality and think over the photo of the photo for the content in the carousel, you can get good coverage.
Another trend in photo content is natural photos with a minimum amount of processing. The creation of photo content is also in vogue – minimalism. The main thing in the selection of photo illustrations is understanding what target audience you are working for, what messages you will broadcast through the channel and how you can stand out from competitors.
New formats and new perspectives on proven approaches can also work great. Many brands now serve photo content in the style of nostalgia – such a coming out, adapted to modernity, evokes good feelings and positive emotions in users.
How to arrange photo content on social networks
- 1. Before starting work on the design of photo content for your page, check your favorite profiles, profiles of competitors in social networks. To understand how to take photos on Instagram, highlight those posts that are most often liked and commented on, what you like and meet the style, concept, tone of voice of your brand.
- 2. When drawing up a content plan, consider not only what will be discussed (types of publications), but also in what style you will prepare illustrations for posts. Prepare templates, fonts, choose a color palette. Think over the composition, the availability of high–quality photos (goods, services, personal portfolio).
We advise you to look at examples of photo content design in Pinterest, Canva. You can choose a color palette for existing photos using the IMG online service. Choose no more than 3–5 primary colors for work.
- 3. Periodically, the palette and templates can be changed (by blocks, themes, seasons, transitions from one color to another), keeping the style, accents and message to the target audience.
- 4. Make sure that the photos are of high quality, clear. Better to organize a professional photo shoot or involve a designer.
Which visual works best
We advise several brands in various industries. Interaction with photo content for Instagram is different for everyone. But there are still some trends. It is clear that a large number of likes and comments are collected by visuals with sweepstakes or contests. People enjoy playing, receiving gifts, discounts and quality prizes.
Photos with people are also very popular: business owners, team, guests, photo reports from exhibitions, conferences. The latter can be posted in specialized groups, communities and get even more reactions.
Users love photos with tips, useful facts, checklists, opinions from industry leaders. For example, we prepared a series of photos of old equipment in the fields for an agro–industrial publication. The result was impressive – over 20,000 ad–free hits. And on the psychologist’s personal brand page, checklists and tips were engaging. The regular posting of such publications helped us create a new rubric.
We asked experts and internet marketers in the specialized community about what kind of engaging photo content should be. Summing up all the answers, we made the following conclusions:
- Photos and videos of people are most attracted to. These can be business or brand owners, masterminds, videos or photo sessions with their participation. Also, users respond well to relevant photos of children in their natural environment or funny images.
- A lot of reviews are received by situational or “trashy” content, which is successfully played in the profile niche or brand positioning.
- In personal profiles, the most likes and comments are collected by tips (collections for travel, books, films), as well as stories and illustrations about personal experience, etc. uploading skills or your product. In the profiles of specialists there are life hacks, checklists, stories from practice: professional content with free utility.
In any case, approach the preparation of photo content responsibly and thoughtfully. Remember the main benefits of your product and the needs of the audience you are communicating with. Buy followers on Instagram to boost your account growth.
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