Princeton,Nj/ 360prwire/ November 4/
The length of the video is the trend of 2021. There is a popular belief among promotion specialists that YouTube videos should be made a little shorter so that viewers can watch them to the end. But this is not so: even if there are a lot of views on the channel, it is not a fact that they are of high quality. In this case, I recommend placing more emphasis on long videos, because not only the number of views and youtube likes, but also their time matters.
With an equal number of views, a 3-minute video watched to the end will most likely rank lower than a 10-minute video watched by half. The better your views are, the higher YouTube will rank your videos.
The length of the video should be commensurate with the format. You shouldn’t just chase after a thoughtless increase in the duration of the video. Each format must have its own video length.
It is normal for a video interview to be 30 minutes or more. But a video stream of a blogger who reviews a game or strategy for 6-8 hours will also be considered normal in length.
And in the same way it is normal if your concise and filled with information advice will last 10-15 minutes, and the answers to questions will be recorded on video clips for 1-2 minutes. The main thing is for your audience to be interested in watching your work. Then the viewing time will systematically grow, and the channel will develop harmoniously and organically.
Video Format – Feel Free to Test Beta Features
Now someone can argue with me, say that the audience is getting younger and that the attention of new generations is not long lasting, so it is better to publish content in short formats. There is a reason for that, too, and YouTube provides several options for this.
First, along with classic YouTube videos, you can work with new formats – for example, YouTube shorts. These are short vertical videos up to 60 seconds long that you can upload to your channels with the hashtag #shorts and thus also touch your audience. This format is easier to implement than a full-fledged YouTube video. He can, firstly, be a contact with your audience, besides your YouTube system releases. And secondly, it will be easier for your audience to perceive.
Use all possible formats for work to understand what is popular on YouTube. For example, once a week you publish a video on the channel, but do not publish shorts. This is a very realistic scenario, but posting one video per week may not be enough to engage with your audience.
YouTube has a kind of feed called “Community”. It opens after 1000 subscribers, and there you can make video announcements, share posts, texts, photos, thereby exporting or even duplicating content from Instagram or Facebook. You can also conduct simple polls there and thus involve your audience, viewers in your channel and in contact with you.
Take care of the base for video promotion
The base for promoting content should be optimized. I often see cases when a video on YouTube is uploaded without a proper title, description, or tags. This is wrong and it will not help promote your YouTube channel. It is very important to immediately make clickable, catchy titles on the video, add keywords to them. Today it is one of the key factors in video promotion. Be sure to fill in descriptions, tags.
If you mentioned links, service names in the video, if you have guests in the video, be sure to include all of this in the description. If your video is long, add time codes to it. The very presence of time codes does not affect the ranking of the video, but what will be written next to them (text) will certainly be ranked. And in mobile search results, such videos in the search results, it is quite possible, will be in the first place, and you will also collect traffic from Google, which means that you will be positively promoted in organic search results.
To describe the video, you can create templates, add links to your resources, social networks.
Add hashtags to video descriptions. I recommend prescribing up to 14-15 hashtags so that you are not blocked.
It’s important to remember that YouTube has the concept of tags and hashtags. Hashtags are included in the description for the video. Tags are related to video optimization – keywords, thematic words, word combinations in the field, those related to the video, as well as unique brand hashtags are added there.
All this will surely be ranked by YouTube, which means that the algorithm will better understand what your video is about, and users will find the content they need faster. For organic growth use service of buying views youtube.
Meet – on the cover
When you add all the metadata to your video, don’t forget Don’t spend time on the cover. This is a very important element, a kind of hook that catches the viewer’s attention first. Video covers should be very bright, clickable – because the more transitions (clicks) you have on the cover, the more views you can potentially earn on the video.
For example, if the click-through rate of the cover at the start is 10-15%, then out of 100 thousand impressions you will have 10-15 thousand views. If the click-through rate of the cover is 3%, then, accordingly, you will receive only 3 thousand views. Therefore, it is worth working on the covers – take high-quality photos on set, which can then be processed or given to a designer to work on to create a cool cover.
The presence of a person in the frame, especially close-up, with a pronounced emotion, has a positive effect on the clickability of the cover. A large inscription on the cover should be readable, always distinguishable and short – just a couple of words that will catch the viewer’s attention.
Introduce your themed corporate identity there, distinguishable elements that will be visible even on a small screen. Be sure to check the finished cover on both the PC and the mobile version – how the elements are perceived, readability.
What tools are used to work with YouTube videos
The first and most important tool is YouTube analytics. This is the most complete and currently the only tool that provides the most complete and reliable data on your channel. I recommend using this tool every day.
There are a lot of different reports on which you can collect data, draw conclusions and forecasts, analyze formats and audience engagement. In general, this all positively affects your presence and ability to manage content for the further development of the channel.
This tool also contains useful statistics. For example, the slide has a graph with purple bars. It shows when viewers are most likely to be on YouTube. By analyzing these indicators, you can see on which days and what time the most viewers come to the site, which means that you can make an assumption that it is better to publish the video when there are the most people on the site. Then, in the shortest possible time, you can get the largest coverage, the largest number of views, subscribers and reactions from the audience.
Separately analyze the audience retention graph – metrics of how people watch videos and when they finish watching. Using this graph, you can read the average duration of views of a particular format – shorter or longer.
You can also evaluate what moments people watched “to the holes”, and what formats and moments of the video, unfortunately, were not crowned with success. Unlucky moments, ideas can be reduced and emphasis on interesting formats. There you can also estimate the average duration of views. All these factors will help to understand both the user and the algorithm of the system.
You can use the YouTube Creator Studio app to work from your phone.
In it, you can view analytics at the current moment or in the last two days, watch the video in the first few days after its publication, respond to comments, analyze basic indicators. This application does not fully replace the desktop YouTube analytics, but nevertheless helps to constantly be in touch and quickly respond to changes on the channel, quickly communicate with the audience and even make adjustments to the optimization of the video.
Channel extensions
Extensions help you save time when working with a YouTube channel. Unfortunately, there are not many high-quality solutions so far, but I often use the VidUQ extension. It is installed for Chrome and helps you view competitors’ tags on a video, channel, as well as select keywords, analyze competitors, and monitor their updates. You can use free functionality or buy an advanced paid version.
Extensions help you save time when working with a YouTube channel. Unfortunately, there are not many high-quality solutions so far, but I often use the VidUQ extension
Among the services I use for competitor analysis, one of the most common is Socialblade. In the context of YouTube, it helps you watch the tops of channels by country, by topic. You can also look at a retrospective of competitors’ channels: what dynamics have they developed or have not developed over the past couple of years.
The post Shorter youtube videos look better – why it’s a myth appeared first on 360PRWire.
