What Is Smarter Contact?
At its core, Smarter Contact is a subscription-based SMS marketing platform and you can see it here. The software allows you to send targeted campaign messages to current and potential customers. These messages can be fully automated and personalized with any relevant campaign messaging.
Smarter Contact is not the only service provider in this space, but in our opinion, no other platform is as powerful and user-friendly at the same time.
While offering every possible function and more, the interface is straightforward to use. It is, quite honestly, one of the most cleverly designed user interfaces we’ve seen for a very long time, and this has been lacking in SMS Marketing products which are often over-complicated.
Why SMS Marketing?
Smarter Contact facilitates SMS Marketing, one of the most effective ways to communicate with customers directly. Phone calls are intrusive and dated, and what marketers are left with are interactions on social media, emails, and SMS.
Social media communication is limited to posting – It isn’t direct, and direct messaging should be limited to customer replies only.
Emails are a very popular messaging platform, but the stats show that recipients do not open over 80% of marketing and campaign emails. And of the 20% that do open them, an even smaller percentage interact with the email message.
On the other hand, over 99% of SMSs are opened by the user, with 98% being opened within the first 2 minutes of receiving.
There are several reasons for this. First, people receive way more emails than SMSs, and they tend to screen them a lot more regularly. Second, emails also tend to be longer, and most people are entirely saturated by long infomercial-like emails from brands.
SMSs are short, punchy, and a handy marketing tool when used properly, and that’s precisely what Smarter Contact does so well.
What Are The Features?
Smarter Contact has a range of powerful features. So let’s dive right in!
Powerful Automation Capacity
Automated SMS Marketing is the USP – Getting bespoke, personalized, and direct messages straight to the verified mobile numbers of valuable current and potential clients.
You can design your campaign message, schedule the perfect sending time, and create user target groups to direct messaging.
They have a wide range of templates and auto-response options, which does help when you’re sending similar and generic responses out to huge groups.
Replies pop up conveniently on your screen, and you can reply instantly with a custom message or auto-response.
Built-In lead tracking also allows you to track all conversations with individuals and groups. You can group and filter individuals based on different factors, and this will enable you to target, let’s say, ‘hot leads’ in a different way to ‘new clients.’
Skip Tracing
Skip tracing is a method to retrieve the contact details of people from databases and servers. This data can be the most accurate and up-to-date, depending on the quality of the skip tracing methods.
Smarter Contact has differentiated itself with the quality of the data they provide here. It is the highest tier data gathered directly from the carriers and is fully certified by the credit bureau.
As a result, what you’re getting is the best chance of sending your messages to the correct number with very few bounces or other issues.
Smarter Contact spared no expense when it came to acquiring this functionality, and since hitting the mark is one of the essential features for services like this, their industry-best hit rate has made it well worth their while.
The three-step process is simple:
1 – Upload your client data (Usually client names and addresses)
2 – Smarter Contact uses skip tracing to generate the most up to date contact details, including the all-important mobile number
3 – Start marketing and generating leads
CRM Integration & Reporting
The built-in CRM is effortless, and it only takes a few clicks to integrate. In addition, Smarter Contact comes with API, and the platform facilitates full integration with CRM solutions like Podio or other Zapier-integrated software.
All the data is downloadable and fully exportable via excel, CSV, or any CRM of your choice, making it a breeze to keep building your CRM with brand new accurate leads.
The reporting function is great too. Every aspect of your current and past campaigns is accessible for you to analyze and dissect. For example, you can see the most accurate messaging, the wording that gets the most feedback, and see which clients are the most responsive.
Filtering by date or campaign type, you can access full analytics on the following:
- Campaign runs
- SMS count
- Delivery rate
- Average response time
- SMS response rate
- Full analytics about any user-defined contact category
What’s The Difference?
As mentioned, Smarter Contact is certainly not the only player in the game. They do, however, differentiate themselves in a couple of ways:
User Interface
Yes, we’ve gushed about this before, but it really can’t be said enough – There isn’t a more user-friendly interface around. Simple, accessible, and easy to learn.
The interface also has excellent intuition, and you can create outstanding targeted campaigns in seconds.
Delivery Rate
Due to the integrity and standards of the data used, Smarter Contact crushes the competition regarding delivery rate.
When you’re looking for an effective SMS marketing tool, you want as much bang for your buck as possible, and delivery rate is the most important stat.
Pricing
The pricing is on par with other services of its kind, but what we love is the simplicity and transparency of the three pricing options. No frills, no fuss, no hidden cost. These are just three different pricing options that offer good value and even better results.
1 – Starter
- Basic features
- 3000 messages per month @ $0.03 per message
- $99 per month
2 – Pro
- More advanced features
- 7500 messages @ $0.025 per message
- $199 per month
3 – Elite
- All the features
- Unlimited messaging @ $0.02 per message
- $299 per month
In closing, this is your best option for a complete, easy-to-use, and powerful lead generation and marketing communication tool. Smarter Contact has done its homework and has improved on some common problems associated with similar platforms. Highly recommended, and you can check it out for yourself by signing up for their 7-Day trial.
