So, you finally have the perfect product idea you’ve been working on for a while. After months or even years of research and changes, it now stands out from the competition. Congrats! That’s a step in the right direction when looking forward to giving competitors a run for their money in the market. However, there is more to it than meets the eye if your unique offering is to sell.
For most sellers, Amazon is the best marketplace to turn to whenever they want to reach out to their target audience. Of course, this is with good reason. But to make huge sales as an Amazon seller, you must perform a market evaluation. With proper Amazon research, you will determine whether or not the product will sell before diving into it.
You don’t have to go overboard before you settle on the best bankable product. Thanks to modern tech, you can leverage Amazon image testing tools to determine if your product is differentiated enough in its category. One such Amazon product research tool is the renowned ViewTest. Keep reading to find out more about this ultimate add-on for Amazon sellers.
What is ViewTest?
First up, you ought to know what ViewTest entails. In a nutshell, it is a new and unique extension precisely created for Amazon sellers. Sellers can take advantage of this Amazon image testing tool to gain valuable insights into a product and how to sell it on the marketplace effectively. That saves you from the hassle of performing product research on Amazon manually.
When counting on ViewTest, it is easy to know if your product will sell or not after investing a lot of money and time in the production process. Better, it allows for test ‘listing’ before sourcing the product and paying your 30% down payment.
How does it work?
To ensure you reap maximum benefits from this tool, it has a chrome extension you need to add. Fortunately, the ViewTest Chrome extension is currently available for free. Once you add it to Chrome, ensure you create an image of the product you want to sell on Amazon. After all, it allows Amazon sellers to see their main product image as if it were selling on Amazon despite being inactive.
Before you upload your image using the ViewTest testing tool, ensure you add a title. To pull this off hassle-free, perform keyword research and find out what works best for your product. Remember, the title helps in boosting the visibility of your product on Amazon.
Now that you have the perfect product title, you ought to decide on the review count. Be sure to keep the review count lower to get a picture of how it will look. Keep in mind you don’t want to sell the product based on reviews alone but rather on the value and uniqueness of your offering.
After filling in the details, add the main image of choice to your Amazon account. Luckily enough, this testing tool allows for fast and easy cropping or repositioning of your image. You can also take advantage of the A/B testing feature it offers.
It is in your best interest that you have multiple main images before you test it. The image preview features will then compare your product to others for each possible keyword search. Furthermore, you get to check and compare your product image to competitors instead of making it public without conducting a thorough preview check.
How to Get the Most from ViewTest
To get the most from the ViewTest Amazon product research tool, ensure you share it with people who don’t know what you’re offering. Things are not any different if you are part of smaller seller communities since you can share the link with them. Take this as the perfect opportunity to perform mini focus group testing of your product.
The good news is you get feedback from people regarding the offering they would purchase. By focusing on group testing, you will know the value of your product on Amazon before sourcing it. That’s what you need to make the necessary changes hassle-free.
Why Use ViewTest?
You might wonder what makes ViewTest stand out from other Amazon product research tools out there. Well, it proves beneficial whenever you want to optimize your product images and choosing the right one. That saves you money since there is no essence of testing it out using other marketing campaigns such as PPC testing.
Considering it is available for free, you don’t have to break the bank while performing Amazon product research. Ensure you share the link or even screenshots of your product with the ideal target audience. You don’t want to end up marketing your product to the wrong people.
The Bottom Line
Selling your product on Amazon is a lucrative but challenging endeavor. With the fierce competition, you need to provide quality goods while keeping a close eye on the site and the data it offers. By leveraging the ViewTest testing tool, you will access adequate information and access new amazing things.