A hashtag analysis on Twitter is the icing on the cake of your Twitter marketing campaign. A comprehensive Twitter hashtags analytics report will show you how well your posts are performing and what modifications you should make to improve your Twitter hashtag campaigns.
Investing in a strong Twitter presence will help you stay ahead of your competitors, build brand awareness and generate new sales in the long run. To realize all the benefits of social media marketing, you must adopt a social media marketing strategy. To build a robust strategy, you need to monitor the performance of hashtags on Twitter and analyze the results of your Twitter marketing campaigns.
What are hashtags?
Hashtags were first used on Twitter in 2007, but they are now widely utilized on other social media platforms, such as instagram, TVs, news and some other platforms.
Basically it starts with # and then followed by a word. You can even put the sentence without space in front of #.
Why use hashtags on Twitter?
Hashtags are a useful method to collect and categorize tweets, and they help individuals keep track of subjects that interest them. Rather than scrolling through their Twitter stream, anyone searching for a certain topic may get relevant tweets instantly. Hashtags allow more engagement with your followers.
Twitter research has shown that hashtag tweets increase engagement such as more clicks, resharing, responses etc for companies as well as for individuals. Make sure your account account is public to allow others to explore your profile.
How to use Twitter Hashtags?
– You can use one or more hashtags in your tweet at any time. Twitter suggests to use two or three hashtags per Tweet, but you can use as many as you like.
– Avoid space in your hashtags. For example “#food lover” would reference to food as oppose to “#foodlover”
– avoid using punctuation in your tags, such as “It’sHomeComing” since it wont work even though grammatically it is right. Instead use “#ItsHomeComing”
– Use hashtags that are relevant and specific. It will be difficult to locate if it is too obscure, and it will be unlikely to be utilized by other social media users.
– Avoid very general keyword tagging. Hashtags such as #food will not bring attention to your brand, instead use more specific hashtagging method to grab potential audience with similar interest to your profile.
– check if your hashtag exist, you want to use the hashtags that are used by others, it helps other user with similar interest be able to find you
– keep the hashtags simple and easy to remember, don’t be afraid to be creative with your hashtags
– avoid super lengthy hashtags, that’s true you can make any sentence into a single hashtag but keep it to less than 20 characters. More than that it make it hard to read and is just noisy
Wrap Up
Hashtags aren’t going away anytime soon. You can’t afford to ignore them because they’re so important for identifying themes. Make sure your tweets include relevant hashtags to reach new audiences and raise brand recognition.
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