Conversion rate optimization is optimizing your content marketing strategies to increase the number of website visitors and convert them to customers. Conversion rate optimization requires meticulous planning and is mainly about the content you present. As we shift everything online, companies have been investing in technology to get their SEO rankings high and make the most of the global platform.
With so much competition, you must avoid any mistakes that could affect your conversion rates even by a little. Here are a few common conversion optimization mistakes that companies usually make.
Slow Loading Pages
You might be new to the digital age but if you want to stay in the game, then you need to make sure that what you are showing to your people reflects your brand quality and values. Slow loading pages are a major cause of page or cart abandonment. A few reasons this could be happening is because of the use of too many HTML and CSS files, which can be prevented by using better website development platforms. Make sure you use compressed images and allow advanced caching systems for better performance.
You can get in touch with website designers and web developers to help you design pro websites that are fine-tuned to your target audience and themed to your brand. Make use of email finder websites and track email addresses of any professional within seconds.
You Haven’t Performed A/B Testing
If you haven’t tried different variants of your website yet then you are missing out on a ton of customers. You might have given your best to website creation and deployment but if your customers don’t vibe with it, then all your efforts are futile. Your website design and layout need to be attractive and user-friendly.
To find out what works best with your targeted customers, you need to ask for their feedback and value their choices. This is where A/B testing comes into play. It allows you to experiment with your website and try out different features that speak to your customers.
Very Few Landing Pages
Companies barely have any landing pages, which is bleak and leaves the customer with very little information. If you try to fit everything in just one page it gets crammed up and the visitor is not able to know much about your service. Landing page’s value is highly underestimated by a lot of brands. Landing pages help with SEO rankings well as they contain lots of keywords and content.
Another reason to have landing pages is to allow the user to navigate to different parts of the website and focus on the one particular thing they are looking for. For instance, if the customer wants to know about your company and not about your services solely, then having a separate page for your vision and story, is better.
Conclusion
Conversion optimization needs to be paid high attention to as all businesses ride on their customers and sales. Conversion rates are not easy to gain, especially online with so many brands competing to reach the same customers and impress them. This is why you must stay on track and avoid any silly mistakes that could cost you, customers.
The post Conversion Rate Optimization Mistakes to Avoid appeared first on Evertise.
