There are more than 8 internet marketing strategies you can use for small and medium businesses. But I’ll tell you about 8 strategies you can use to promote small and medium businesses. Promoting your business requires that you have solid internet marketing strategies because everyone, both clients and customers, is turning to the internet to seek services. You should continue reading because I’ll show you some internet marketing strategies that will benefit your business.
8 Internet Marketing Strategies for Small and Medium Businesses
- Have a Strong SEO Strategy
If you want search engines to rank your business, you need to have a good SEO strategy. When you optimise your website, you increase the chance to appear on the front of a search. Some ways you can optimise your website include creating good content for your site, linking back to your site, using relevant keywords and phrases, and creating a meta description for your site. When you do all these things, you’ll increase the chance for people to click your website.
- Use Social Media
Social media is a place where millions of people meet and discuss, and it will be a good point to promote your business. Create a social media page for business, and upload relevant contents on the page. You need to create contents that people would be interested in, and they need to like the contents. On Facebook, you can use the Fb auto liker to increase the number of likes on your page.
It is important to generate more likes with Facebook auto liker because people tend to trust pages with more likes than those with just a few likes. You can use a Facebook chatbot with text to voice to create automatic voice replies to your audience on social media. You can create a page with other social media platforms like Instagram and Twitter.
- Start a Blog
Starting a blog is one way you can increase your presence online. Search for common questions about your business and answer them on your blog. Don’t be tempted to write something different from your title because search engines would not rank your site. Write relevant articles that will make people stay and read them. Don’t write junk because when people go into your blog, they’ll leave immediately because the article is junk.
Search engines note how long people stay on your site. If they bounce back immediately, they enter it, or after a few seconds, search engines would assume the content of your blog is irrelevant, and they won’t rank it. You can also integrate text to voice on your blog to make people listen to your articles in spoken words. After writing good content, leave a link that will take them to your website homepage or the product page.
- Comments on Other Blogs
Before you attempt to comment on other blogs, you need to know the topic in discussion. You’re not just commenting there for the sake of commenting; your aim should be to direct people to your website. Do it tactfully, don’t just go to the comment section of a blog and drop your site’s link. Instead, go to blogs of the same category as yours, don’t jump into commenting, read well and follow the discussion. Then, add your input to the discussion or answer a question by someone, and then put your site’s link.
- Improve your Customer Service
Having good customer service will make people return to your site for business. You can improve your customer service by using a Facebook chatbot with text to voice integrated into it. If you use a Facebook chatbot, customers won’t have until you come online before they get answers to their questions. If you integrate text to voice to a Facebook chatbot, your customer will get an automatic answer in spoken words.
The use of text to voice in customer service is beneficial because people understand what they hear more easily. If you run your customer service on social media, you can use Facebook auto liker to get more likes to make people trust your page.
- Do Giveaway
Everybody likes getting free things, so sometimes do a giveaway to increase traffic to your website. Don’t give away things that could cost you your business in the long run. Give away items that are free or less expensive to you but valuable to your customers. When you do a giveaway, the word will spread, and people will keep coming to your website.
- Use Email Marketing
The main purpose of email marketing is to make people come to your website. Some of the biggest conversion rates in the digital market come from email marketing. Some people refer to it as the backbone of digital marketing. You should take part in email marketing to increase your chance of getting clients. You need to get a list of emails and provide relevant content that people will open and read. Your content should be convincing enough to make people come to your business.
- Do Guest Blogging
You should do guest blogging with a popular site that has a lot of traffic. Contact the site’s owner and tell him your plans. If the owner agrees, you can then write a blog and post it on the site. Make sure you link back to your website.
Conclusion
The 8 internet marketing strategies for small and medium businesses are things you can do yourself. Some might cost you a little money, but it’s worth it. You can make your website appear on the internet’s front page if you apply those 8 internet marketing strategies.
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