The dynamics of the modern market and the new ways of consuming, made the presence on the Internet a necessity for any business. The above reports much more work than the simple creation of a web page with the company’s corporate data. There are more than 1 billion sites on the Internet that you have to compete with for visibility. And it is at this point where SEO takes on great importance.
An SEO strategy for companies is decisive for the development of any business. But before going on to understand how it will help, it is highly recommended to know what it is and how it works.
What is SEO?
It stands for “Search Engine Optimization”. The concept refers to a series of techniques and practices aimed at making your website rank better in organic search results, that is, in those that users do from search engines such as Google, Mozilla and others, and where they expect to obtain the information or more qualified content regarding the search they perform.
How do search engines work?
The goal of search engines is to provide the user with a compilation of results that is as accurate as possible with respect to their query. To do this, they use a series of algorithms or bots that travel the entire web in seconds, analyze each of the URLs of the different sites and, based on some 200 ranking factors, index the contents that in their “judgment” respond to the search performed.
Among the elements that it takes into account for the classification of results, it is worth highlighting:
- The content of the site.
- The link structure of the website.
- The page loading speed.
- The consistency of the keywords.
- The geographic location of the user.
- Mobile optimization
- Links to social networks.
All the components that search engines take into account when classifying results are aimed at optimizing the user experience. That is, its objective, in addition to delivering content with the theme they are looking for, is to take them to sites where browsing is not frustrating.
How can SEO help YOUR BUSINESS?
One thing to keep in mind is that, for example, each year, more than 2 trillion searches are carried out on Google. Consequently, for every minute that passes without you executing an SEO strategy for companies, you lose thousands of chances that a considerable percentage of prospects will enter your website, read your content, know your brand and buy your products and / or services.
Optimizing the contents of a website for search engines is the same as having the possibility of being visible to thousands of potential customers, and capable of being converted into buyers. However, there are some other ways in which SEO helps your company, obviously related to visibility and no less important.
You can advertise in relative conditions of equality
Remember when advertising on mass broadcast channels was wholly owned by corporations with huge marketing budgets? Fortunately, this time is coming to an end and the Internet is configured as a medium in which anyone can make a presence and capture the attention of their target audience at a fairly affordable price.
SEO helps you achieve it. By positioning your site, you can execute inbound marketing strategies that will allow you to make your brand known and direct your potential customers towards certain conversions.
Create a better user experience
The key to SEO is to optimize the website for both visitors and search algorithms. The above is enhanced through a high-quality responsive design and the publication of valuable and original content for users, among other techniques that always guarantee your prospects a pleasant browsing experience, and generate the possibility of receiving good references.
You reach the right audience
If you run an ad in a morning newspaper it will surely be seen by a large number of people. But how many will be really interested in the message? You do not know. With SEO the opposite happens. You bring to light optimized content that people interested in the topic will always reach, as they do so through the keywords that define it.
In short, SEO experts will allow you to be seen by prospects who might otherwise never have known about the existence of your business. In addition, it lays the foundation for executing inbound campaigns, and it will help you create better customer user experiences. Think of it this way: by positioning your website you don’t only optimize for search engines; you do it for your own benefit.
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