GenStone Introduces Exciting New Stacked Stone Colors


Well known for making the beauty of stone simple with its innovative faux stone system, GenStone recently announced some exciting new additions to its extensive color palate.

From Iron Ore and Desert Sunrise to classic and multi-colored brick, GenStone has always delivered authentic-looking colors and styles that flawlessly replicate the look and feel of authentic natural stone. Now, the industry-leading DIY faux stone provider has further enhanced its diverse collection by adding Vanilla Bean and Northern Slate to its ever-growing color options.

According to Travis McCain, VP Marketing at GenStone, the new colors and styles have further increased excitement from customers looking for simple, cost-effective ways to dramatically enhance the look and feel of their properties.

“Over the past couple of decades, our panelized DIY faux stone system has gained incredible notoriety among homeowners throughout America,” said McCain. “That said, even with our success, we haven’t stopped innovating. Every day we’re thinking of new, creative ways to further enhance what has become a mainstay in the home improvement market. Our most recent color additions have generated big excitement among customers who are able to drastically enhance the look of their homes the moment they receive their orders.”

Based on an easy-to-install collection of panels and accessories, the cutting-edge GenStone system involves a seamless, straightforward DIY process. Using straightforward instructions and helpful step-by-step videos, homeowners are able to get the look they want while avoiding the hefty bill that comes with real stone and professional installation.

“GenStone’s innovative faux stone system is a true DIY stone veneer product,” said McCain. “Our stacked stone veneer profile provides the natural appearance of beautiful, authentic dry stacked stone while eliminating the weight and difficulty of installing real stone. Available in diverse colors and styles, this popular product is panelized to create a dramatic texture and aesthetically pleasing design. It’s also ready to be installed from the package to the wall in only a matter of minutes using deck screws and basic tools.”

Cast from actual stone into proprietary molds, GenStone’s stacked stone veneer panels are crafted using the distinctive patterns of individual stones just as they’re found in nature. Every individual panel is made by compressing a blend of polyurethane and specific color oxides into the mold, creating a stunning, durable faux stone panel with unmatched authenticity. Combined with interior or exterior corner panels, faux stone siding creates an amazing aesthetic that can transform your property, especially with GenStone’s exciting line of new colors.

“At GenStone, we offer a nice diversity of colors and styles that suit a wide range of homes,” said McCain. “Our newest line of colors is really exciting because it further enhances our ability to help homeowners bring their visions to life. We’re also constantly researching and brainstorming new color options. Homeowners can even send us a color sample, and we will create a customized panelized DIY faux stone product based on their unique color preferences.”

Available in Class-A fire-rated interior and beautiful, durable exterior collections, GenStone’s unique panelized system is a game-changer for homeowners who want to capture the undeniable beauty of natural stone at a fraction of the cost of standard masonry work. With so many colors and styles available, it’s also the perfect solution for homeowners who want to elevate the look of their homes but aren’t sure where to start.

“When it comes to choosing the right veneer for their properties, homeowners want a nice diversity of options,” said McCain. “Whether it’s Vanilla Bean, Coffee, Kenai, Northern Slate, Iron Ore, Desert Sunrise or classic brick, we have a stone veneer product available for every homeowner’s unique preferences and individual style. Best of all, it’s a complete DIY home improvement project. Customers need only place their order, and we will provide all the necessary materials and easy-to-follow instructions, so they can get started immediately.”

About GenStone

GenStone specializes in making the dramatic beauty of natural stone simple with its innovative faux stone system. Designed as a true DIY stone veneer product, our unique panelized system has become a mainstay in the home improvement market, as both contractors and homeowners search for authentic-looking brick, stone and rock for about half the cost of standard masonry work.

Originally introduced nearly two decades ago, the GenStone concept has earned a widespread reputation throughout the U.S. and Canada as the premier alternative to cast and natural stone.

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Travis McCain

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Contact Information:

Travis McCain