When you’re in the market for a new luxury watch, it can be daunting to choose from the numerous Swiss brands that have a monopoly on watches. Word of advice for amateur collectors though – don’t go the obvious route of getting a bunch of Rolexes. That’s expected and quite honestly, passe. Rolex will always be the face of luxury watches – that won’t change for a long time, so getting timepieces from other Swiss brands should be your goal.
So to help you decide, we’ve collated the best Swiss brands to get a luxury watch from. These brands are all Swiss, and these houses have been manufacturing watches for long periods of time without getting the proper credit. Without further ado, here are the best luxury Swiss watch brands you can buy in 2020 right now:
Blancpain
Not all know that Blancpain has had a blip in its operations after the quartz movement became the norm in the industry. But the Swiss brand is back on track by creating some of the most luxurious watches in the world in the past five years. The classic look and styling from the brand are second to none, and getting a Blancpain watch these days will make you seem more interesting as well as having great knowledge of Swiss brands.
Trust us when we tell you that the Metiers d’Art collection is not only one of a kind in its collaboration (think literal art pieces as its dial), it’s also dripping with subtlety, culture, and heritage. The Fifty Fathoms is as classic a watch can get, while the Villeret, which is a nod to the original place where the company was founded, features some of the best watches with complications.
Vacheron Constantin
Not many enthusiasts approach Vacheron Constantin like they would Rolex or Omega. The family-owned watch company is one of the oldest Swiss brands in the world, which is up to this day managed by the original family who started it. Getting a Vacheron Constantin watch today is seen as an unorthodox choice, as most collectors would go for the more popular brands like the ones mentioned above.
What’s great about Vacheron Constantin watches is they have a uniqueness in them that’s individually identifiable with the brand. For example, the Patrimony in 18k white gold just oozes that elegance and decadence that’s singularly Vacheron. Anyone can spot the luxuriousness of it a mile away. There’s also a significant heft to the watches from this brand, and while most luxury watch companies are hard at work to make their watches lighter, Vacheron seems to be not one of them.
Omega
The only watch brand in the world that’s NASA-certified, Omega arguably has the most popular collection of watches in the world. Second to Rolex, of course. The legendary Speedmaster line is always an exceptional choice, and with the Moon version of it, you’ll get a piece of the history that it signifies and represents. For the uninitiated, that’s being the first and only watch on the moon.
The Seamaster 300m is also an international hit. Any of the models in this collection are true-blue diver’s watches, with ISO certifications and a license that goes beyond what the standards are. It’s also the iconic watch in the wrist of James Bond, so you’re not entirely getting just another watch if you decide to go buy one.
Takeaway
Any watch from these brands not only screams money, with proper care, they’ll also last you a lifetime. That means, if one day you decide for your watch to be an heirloom, it’s going to have the longevity to be one. That would make the next generation in your family have something to look forward to!

