Irrigation Automation Market 2020 Analysis by Latest COVID19/CORONA Virus Impact with Market Positioning of Key Vendors: Galcon, IrritecS, Rubicon Water, Valmont Industries and WaterBit

According to our latest market study on “Irrigation Automation Market Forecast to 2027 –COVID-19 Impact and Global Analysis – by Automation Type (Time-Based Systems, Volume-Based Systems, Real-Time Feedback Systems, Computer-Based Irrigation Control Systems); Irrigation Type (Drip Irrigation, Sprinkler Irrigation, Surface Irrigation); Component (Controllers, Sensors, Valves, Sprinklers, Others); System (Automatic, Semiautomatic); and End-user (Agricultural, Non-Agricultural), and Geography,” the market was valued at US$ 2.47billion in 2019 and is projected to reach US$ 9.63 billion by 2027; it is expected to grow at a CAGR of 19.2% from 2020 to 2027.

Automated irrigation systems work with minimal manual intervention. Various types of irrigation, such as drip, sprinkler, and surface irrigation, are being converted into automated systems with the help of sensors, timers, and mechanical appliances. The automation of existing irrigation process makes the entire agricultural activities more efficient as well as supports the farmers and growers to conserve water and energy. To alter the frequency of irrigation and fertigation processes, power on/off of irrigation process is required, which results in optimizing energy requirements, and the system can be operated anytime resulting in minimal water loss are some of the benefits of advanced irrigation systems which makes them adaptable among the farmers. The irrigation systems are automated into time-based systems, volume-based systems, open-loop systems, closed-loop systems, real-time feedback systems, and computer-based irrigation control systems that make agricultural activities more efficient.

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Several governments worldwide are supporting the installation of irrigation automation systems owing to the rising issue of scarcity of water. For instance, the Australian government has initiated several R&D projects to enhance water usage efficiency. Moreover, the government has introduced the On-farm Irrigation Efficiency Program to support individual irrigators to enhance their irrigation infrastructure or change irrigation practices to save water. Some of the practices include installation of automatic gates or outlets and water metering, as well as the use of telemetry systems. Recently, the Australian government offered weather smart irrigation rebate for Perth residential customers. The rebate offered was up to ~ US$ 142, and it was primarily meant for the purchase and programming of entitled weather smart irrigation products.

Based on geography, APAC holds a significant share of the irrigation automation market, and North America is expected to register a high CAGR during the forecast period. The top companies operating in the field of irrigation automation include Jain Irrigation Systems Ltd.; Lindsay Corporation; Nelson Irrigation Corporation; Rubicon Water; The Toro Company; Valmont Industries, Inc.; Galcon; Hunter Industries; Irritec S.P.A; and WaterBit, Inc. Various market players are coming up with advance irrigation automation solutions, thereby fueling the growth of the irrigation automation market.

Impact of COVID-19 on Irrigation Automation Market

The COVID-19 crisis is affecting the industries worldwide and the global economy is on the verge of taking the worst hit in 2020, and the impact is likely to persist in 2021 as well. The outbreak has created significant disruptions in primary industries, such as manufacturing, construction and infrastructure, energy & power, electronics & semiconductors, and automotive, among others. This has also affected the irrigation industry as the spread of virus continues to leave far-reaching impacts on the water–energy ecosystem. Moreover, fiscal constraints, lacking labor availability, and supply chain interruptions caused by travel bans are among other factors adversely limiting the water irrigation business. In addition, the manufacturing of smart irrigation systems is also getting impacted due to temporary shutdown of manufacturing facilities. Although the irrigation agencies are looking forward to continue with their operations despite the challenging scenario, small farmers are vulnerable to the challenges presented by the pandemic. In regards to the market for agricultural production & distribution systems, the irrigation sector is observing negative results. Thus, the difficulties in carrying out agriculture activities and imposition of lockdown are restraining the supply of irrigation systems worldwide, thereby affecting the overall irrigation automation market.

The increasing use of smart sprinklers is offering prosperous growth opportunities to irrigation automation market players

A few smart sprinkler controllers are capable of being integrated with weather intelligent systems, which respond accurately to the real-time climate conditions and are supported by smartphones, providing ease of control to the user. Also, smart sprinkler irrigation has recognized to be one of the most efficient means of protecting a range of crops against frost damage. Water is released at a suitable rate; the temperature of the plant remains at or close to 0C. Frost damage can result in severe crop losses for vegetables, fruits, and nursery crops. Severe damage generally happens when the frost comes after buds and blossoms began to open. With the significant benefits delivered by the smart sprinklers, its demand is expected to flourish in the near future, which, in turn, is expected to offer lucrative opportunities to the irrigation automation market.

Automation Type–Based Insights

In terms of automation type, time-based systems captured the largest share of the global irrigation automation market in 2019. The dominance is attributed to the rising need for continuous monitoring of crops at various irrigation stages. The time-based system is essential to maintain the efficiency of harvest, which is increasing the demand for these products and services.

Irrigation Type-Based Insights

In terms of irrigation type, drip irrigation captured the largest share of the global irrigation automation market in 2019. The preference for these systems is attributed to their high operating efficiency as well as features that help in achieving higher consistency of yields. Additionally, the drip sprinklers are deployed on small-scale but are more significant for sprinkling fertilizer with greater efficiency without leaching.

Component-Based Insights

In terms of component, the controllers segment is expected to witness the highest CAGR in the irrigation automation market during the forecast period. The growth of the market for this segment is mainly attributed to the rising demand for semiautomatic systems and time-based irrigation controllers. Additionally, a controller is the essential and most expensive component of irrigation automation systems.

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