VIVA and our Kickstarter backers show their Gratitude to frontline and essential workers in the fight against the COVID-19 pandemic
Tea brand VIVA is proud to announce the launch of the Gratitude Special Edition Recharge – the all-in-one tea mug – available exclusively through Kickstarter, an initiative to give back to the fight against COVID-19 with a donation.
Our way of saying thanks
This special edition of Recharge recognizes the tireless effort and dedication of the frontline health care workers, first responders, correctional officers, and essential workers – including our grocers and food suppliers, pharmacists and delivery people – and the many more people in our lives who are working hard to keep us safe in these difficult times.
Kickstarter backers are invited to share these insulated tea mugs as a way of sharing your
appreciation for the work these people are doing. Warm their hearts with a mug that can supply them with a warm (or cold) drink during their long work shift or relaxing at home.
The Gratitude Edition of the Recharge mug comes with an exclusive laser engraved design to
commemorate their contribution. It will also come laser engraved with their first name.
As part of this recognition effort, VIVA will donate 10% of the profits from the Gratitude Packs to the WHO COVID-19 Solidarity Response Fund.
“For some time, our team at VIVA had been discussing how we might be able to contribute to the fight against the pandemic. A team member from our shipping department came up the idea of giving a Recharge to a friend of hers who is a frontline worker in the COVID-19 fight as a way of saying thank you. The idea grew from there into a Kickstarter-only special, limited edition design,” says Peng Lin, VIVA Founder and CEO.
Ultimate Tea Infuser Tumbler
Fully funded on Kickstarter within the first 12 hours, Recharge is the most convenient and versatile tea maker available today. Perfect for the home and home office, its unique steeping technology allows people to enjoy loose leaf tea (or coffee) – hot or iced – anytime, anywhere. Its unique micro-filter infuser allows water to flow across the tea leaves for the best quality tea experience available on the market. Recharge is a teapot, tea infuser, and also a travel tumbler, iced tea maker, thermos, thermo flask (i.e. insulated water flask) and coffee press. That means people on a budget or who have little space in their home, can buy one product to replace all those others.
“Our mission at VIVA is to bring people together through tea. If we can’t be in the same place together during these challenging times, you can still be close to their hearts with a gift that is both practical and beautifully designed as a reminder of the people who care for them,” says Lin.
Gratitude Edition Recharge is available now on Kickstarter. http://shopviva.com/recharge
About VIVA
VIVA is a tea brand founded in Denmark in 2010, offering the most beautifully designed tea
accessories direct to consumers. VIVA strives to modernize tea traditions and take them to new heights through their full range of minimalist and innovative tea-ware, passing these valued traditions on to current and future generations. Today, VIVA is headquartered in downtown Toronto with a European subsidiary in Belgium. VIVA’s mission is to inspire the world to relax and feel better with the perfect tea experience every single time.
RECHARGE KEY FEATURES
• DESIGNED IN CANADA
• ALL-IN-ONE TUMBLER
o One product does it all: hot tea and iced tea, hot coffee and iced coffee, water
flask, insulated beverage tumbler, tea infuser. Recharge helps decluttering
cupboards and counter space.
• COMPLETE CONTROL
o One-of-a-kind brew stop innovation gives you complete control over the steeping
time
• FULL IMMERSION
o No more dry tea leaves. Water flows across all the leaves to achieve the most
robust tea experience available today.
• PREMIUM MATERIALS
o BPA free and sustainably-sourced materials to maintain the essence of your
premium tea leaves
• MICROFILTER INFUSER
o Designed to handle even the smallest tea particles like hibiscus and rooibos
• DOUBLE-WALLED INSULATION
o Hot liquids stay warm for up to 6 hours; cold liquids remain chilled for up to 24
hours
• LEAK-PROOF
o No-leak lid designed with a doubling-sealing mechanism
• PERFECT FIT
o Ergonomically designed to fit most cup holders
• EASY TO CLEAN
o Completely and easily disassembles for quick cleaning
For information and interview requests:
Amanda Breen amanda@shopviva.com
Kickstarter Link https://www.kickstarter.com/projects/shopviva/recharge-the-worlds-best-travel-mug-for-tea-lovers
Contact Information:
amanda@shopviva.com
Tags:
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Contact Information:
amanda@shopviva.com
