CAA Signs YouTube and Twitch Personalities Jesse Cox, Bruce Greene (Exclusive)

Cox and Greene are known for creating the YouTube Red Esports series ‘Good Game’ and co-founding the gaming channel Funhaus, respectively.

As CAA continues to expand its gaming roster, the agency has signed YouTube and Twitch personalities Jesse Cox and Bruce Greene.

Highly visible on YouTube, Cox is known for creating the YouTube Red Esports webseriesGood Game(alongside Dan Harmon’s production company Starburns Industries),which followed an esports team rising up in competitive gaming,and producing the visual novel gameMonster Promin 2018. In the U.K., Cox hosts the CoxCon convention for YouTube content creators and streamers to interact with their fans.

On his own YouTube channel, Cox uploads videos in theGentlemen’s Gaming Clubseries — recently posting aDeath Strandinganalysis — andMultiplayer Mayhem, to name a few.

Meanwhile, Greene co-founded the YouTube comedy gaming channel Funhaus, which he recently departed tostreamfull time on Twitch. His latest videos include streams ofDoom Eternal,Call of Duty: Modern WarfareandMonster Hunter World.

Among his career highlights, Greene has worked with the daily news showInside Gaming,turning it into a flagship brand on the online entertainment network Machinima, and produced pop culture content such asAttack of the Show!for NBCUniversal.

The deal arrives a week after CAAsignedYouTube gaming group The Krew and emphasizes a growing trend of streamers and content creators joining agencies for overall representation. The last few months have seen numerous deals, including for the streamer Dr Disrespect, who signed amultiyear dealto stay with Amazon-owned platform Twitch.