As AI Changes How People Search Online, SM MEDIA Association Is Helping Businesses Build Trust Before the First Conversation
For years, businesses competed for attention through advertising. Today, many compete for something even more valuable: trust. Whether someone is researching a company before making a purchase, evaluating a potential business partner, or exploring an entrepreneur’s background, the first stop is almost always a search engine. Increasingly, those searches are also being powered by artificial […] Continue Reading

