ECommerce Media Gets Its Own Upfront Event
At a time when retail revenue is precious and the shift to Digital 3.0 is white-hot, eCommerce media is becoming a bigger factor in the advertising world. The practice is a trade name for simply advertising on eCommerce sites. Last year, Amazon did $4.8 billion in eCommerce media in 2019. The selling point is compelling, as it places a … Continue reading ECommerce Media Gets Its Own Upfront Event Continue Reading

