Mrs. Butterworth’s Is Rethinking Its Brand & Packaging To Bust Racist Overtones
Trickling in the footsteps of Aunt Jemima and Uncle Ben’s, pancake syrup giant Mrs. Butterworth is in the beginning stages of a “complete brand and packaging review” in hopes of dispelling racial bias and caricatures. Dan Skinner, brands communications manager of the brand’s parent company ConAgra, told Forbes in an email statement that it has started on a “complete brand … Continue reading Mrs. Butterworth’s Is Rethinking Its Brand & Packaging To Bust Racist Overtones Continue Reading

