Why Lululemon’s $500M Mirror Deal Is A Muscular Move Into ‘Contextual Commerce’
In a move that caught much of the world off guard, athleisure giant Lululemon announced plans this week to buy home-exercise technology startup Mirror for an impressive $500 million. The deal comes as the global pandemic has shut down gyms nationwide, leaving U.S. consumers finding ways to digitally transplant their gym workouts into their homes — a real boon … Continue reading Why Lululemon’s $500M Mirror Deal Is A Muscular Move Into ‘Contextual Commerce’ Continue Reading

