A new study on the global television services market has been recently added to the vast repository of Report Ocean. The report, titled “Television Services Market by Delivery Platform[(Digital Terrestrial Broadcast, Satellite Broadcast, Cable Television Broadcasting, Internet Protocol Television (IPTV), and Over-the-top Television (OTT)], Revenue Model (Subscription and Advertisement), and Broadcaster Type (Public and Commercial): Global Opportunity Analysis and Industry Forecast 2021–2027” offers a detailed study of this market on the basis of its past and current performance.
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The global television industry is undergoing a transitional phase, wherein it is shifting from traditional broadcasting to broadband broadcasting. The rise in the Internet user base and the increasing acceptance for the Internet-of-Things (IoT) is supporting the growth of the worldwide television services market. According to the research study, the overall opportunity in this market was US$332.60 bn in 2019. Progressing at a CAGR of 5.40% during the period from 2021 to 2027, it is likely to reach a valuation of US$499.80 bn by the end of the forecast period.
Technological advancements, such as HDTV, 4KTV, and IPTV, enhancing the experience of watching TV, are encouraging consumers to invest in latest models of televisions, especially smart and connected TVs, thanks to their high utility and smart features. Coupled with the advent of over-the-top (OTT) media services, this factor is expected to boost the worldwide market for television services substantially in the years to come.
On the other hand, the digital illiteracy and the absence of digital infrastructure, such as computing or data storage, digital communication, Wi-Fi network, software, and applications, is limiting the expansion of the global television services market, states the research report.
Impact of Covid 19 on Global Television Services Market
With strict lockdown imposed in many economies, the shooting of shows had been halted, which resulted in almost half a year of no show. This, in turn, impacted the global television services market severely. However, after the resumption of shooting, thanks to relaxations provided by governments in lockdown, the market is slowly gaining back its pace. The indefinite restraint on the opening of cinema halls and multiplexes in various countries is also aiding this market substantially.
Demand for IPTV to Remain Higher
The report has evaluated the global television services market on the basis of the delivery platform, revenue model, broadcaster type, and the region. On the basis of the delivery platform, the market has been categorized into digital terrestrial broadcast, satellite broadcast, cable television broadcasting, internet protocol television (IPTV), and the over-the-top television (OTT). The internet protocol television (IPTV) segment is expected to report the highest growth rate during the forecast period.
By revenue model, it has been segregated into subscription and advertisement. The advertisement segment has been leading the global market and is projected to retain its leadership over the coming years. According to the broadcaster type, it has been divided into public and commercial. The commercial segment contributes greater revenue to the market. Regionally, it has been analyzed across North America, Europe, Asia Pacific, and LAMEA in this study. North America has acquired the dominance over all the regional markets and is expected to remain doing so in the near future.
The key players in the television services market, profiled in this report, are CANAL+ GROUP, Time Warner Inc., Viacom CBS Inc., Channel Four Television Corp., CenturyLink Inc., Viacom International Inc., A&E Television Networks LLC, British Broadcasting Corp., 21st Century Fox, and Comcast Corp.
Key Findings:
- By delivery platform, the internet protocol television (IPTV) segment is expected to report the highest growth rate during the forecast period.
- Based on the revenue model, the advertisement segment has been leading the global market and is projected to retain its leadership over the coming years.
- North America has acquired the dominance over all the regional markets and is expected to remain doing so in the near future.
The global television services market is segmented into:
By Delivery Platform
- Digital terrestrial broadcast
- Satellite broadcast
- Cable television broadcasting
- Internet protocol television (IPTV)
- Other (Over-the-top television (OTT)
By Revenue Model
- Subscription
- Advertisement
By Broadcaster Type
- Public
- Commercial
By Region
North America
- U.S.
- Canada
- Mexico
Europe
- Germany
- France
- Italy
- Spain
- Rest of Europe
Asia Pacific
- China
- Japan
- India
- South Korea
- Rest of Asia Pacific
LAMEA
- Latin America
- Middle East
- Africa
Companies Mentioned in the Report
- CANAL+ GROUP
- Time Warner Inc.
- Viacom CBS Inc.
- Channel Four Television Corporation
- CenturyLink Inc.
- Viacom International Inc.
- A&E Television Networks LLC
- British Broadcasting Corporation
- 21st Century Fox
- Comcast Corporation
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