Social marketing is overlooked in most cases. Business owners don’t give huge importance but social marketing can make a big difference regarding revenue-profits. In this post, we will talk about the different social trends like Twitch streaming, Instagram marketing, TikTok short-video era, etc.
- Texts: Social media users read big interesting texts, and even in the countries that don’t use content marketing heavily, they began to write long texts too.
- Storytelling: there is more and more content, and in order to engage users and keep their attention, you need to tell stories by placing them in several posts, stories, stretch them over several days or even weeks.
- Content Integrity: Instagram used to be a very hypocritical social network. Now people are tired of it and they want honesty, naturalness, a photo without filters, life in a story is as not ideal as the real one.
- UGC– users make the content of the store themselves. It is necessary to show users that this can be done, and so along the chain, subscribers will begin to get involved and make publications with store marks themselves. But for this there must be high user loyalty to this store.
- Guides: it became possible to make a selection of the 10 most useful or relevant posts in a specific period of time. You can make a selection of sales, promotions, etc.
- Gamification: games, quests, quizzes and interactive stories are already used by many brands. This increases subscriber engagement and spreads further, it can even become a virus that users will remember for sure (the main thing is to have pleasant memories).
- Streaming: platforms like Twitch became popular because people want to watch others streaming and doing different things. In most cases, Twitch is dominated by gamers but you’ll see other niches too.
General trends of all social networks
- Closeness to the problems of society. I talked about this in more detail below.
- Unique hashtags for navigation within your blog. Don’t make 100,500 hashtags that will be repeated by many users. Clicking on such hashtags will divert users from your account to others.
- Synchronization with popular themes. Fashion, design, healthy lifestyle, art, health care, economic and social issues are popular now. If your business is not related to these areas, then think about how you can introduce a heading into the content plan for one of the topics of concern to society in such areas.
- Refusal from gray promotion methods.
- Buying native advertising from microbloggers. The trust of subscribers to advertisements of millionaire bloggers is decreasing every year. Interaction with microbloggers, on the contrary, can bring more results, since they have a more engaged audience that believes and listens to the advice of their favorite blogger.
- Free promotion methods will become less popular and effective. Social networks are moving towards making as much money as possible from user ads. Therefore, it is highly likely that obstacles and restrictions will begin to arise before free promotion methods.
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