{"id":7358,"date":"2020-04-27T15:12:00","date_gmt":"2020-04-27T15:12:00","guid":{"rendered":"https:\/\/icrowdnewswire.com\/?p=2531822"},"modified":"2020-04-27T15:12:00","modified_gmt":"2020-04-27T15:12:00","slug":"play-mackerelmedia-fish-a-strangely-adorable-ode-to-dying-websites","status":"publish","type":"post","link":"https:\/\/ipsnews.net\/business\/2020\/04\/27\/play-mackerelmedia-fish-a-strangely-adorable-ode-to-dying-websites\/","title":{"rendered":"Play Mackerelmedia Fish, a strangely adorable ode to dying websites"},"content":{"rendered":"<p><span style=\"text-decoration: underline;\"><img loading=\"lazy\" decoding=\"async\" id=\"image1\" title=\"Mackerelmedia Fish splash screen\" src=\"https:\/\/cdn.vox-cdn.com\/thumbor\/DgIOr7b3MXhuKRTgnfCxdM0gTE4=\/73x0:1756x1122\/1310x873\/cdn.vox-cdn.com\/uploads\/chorus_image\/image\/66707782\/Screen_Shot_2020_04_24_at_1.05.23_PM.0.png\" width=\"594\" height=\"396\" data-pre-sourced=\"yes\" data-sourced=\"yes\" data-original=\"https:\/\/cdn.vox-cdn.com\/thumbor\/DgIOr7b3MXhuKRTgnfCxdM0gTE4=\/73x0:1756x1122\/1310x873\/cdn.vox-cdn.com\/uploads\/chorus_image\/image\/66707782\/Screen_Shot_2020_04_24_at_1.05.23_PM.0.png\" data-src=\"https:\/\/cdn.vox-cdn.com\/thumbor\/DgIOr7b3MXhuKRTgnfCxdM0gTE4=\/73x0:1756x1122\/1310x873\/cdn.vox-cdn.com\/uploads\/chorus_image\/image\/66707782\/Screen_Shot_2020_04_24_at_1.05.23_PM.0.png\" \/><\/span><small>Nathalie Lawhead<\/small><\/p>\n<p>Have you installed the latest version of&nbsp;<em>Mackerelmedia Fish<\/em>? No, not Macromedia Flash.&nbsp;<em>Mackerelmedia Fish<\/em>. The piscine rich media plugin, created by experimental game designer Nathalie Lawhead, used in projects like the hacking tool&nbsp;<em>Haxatron 2000<\/em>. A relic of an era where social media hadn&rsquo;t eaten the internet, amateurish weirdness was the norm, and visiting a website might involve clicking through an endless series of arcane installation screens. The website is still online, but if you click the wrong link, you may be eaten by a grue.<\/p>\n<p>Lawhead, known for&nbsp;projects like&nbsp;<em>Tetrageddon Games<\/em>&nbsp;and&nbsp;<em>Everything Is Going To Be OK<\/em>, explains a little more about&nbsp;<em>Mackerelmedia Fish<\/em>&nbsp;on her blog. It&rsquo;s a short and surreal game about digital archaeology, loss, and that feeling of searching through a once-lively destination that&rsquo;s slowly falling apart. The page is a pure dose of nostalgia, but the kind that&rsquo;s melancholy rather than comforting &mdash; like visiting your old hometown and finding all its store windows boarded up.<\/p>\n<p>Rather than purely simulating software in the vein of&nbsp;old-internet game<em>Hypnospace Outlaw<\/em>,&nbsp;<em>Mackerelmedia Fish<\/em>&nbsp;is framed by fourth-wall-breaking prose and a story that blends a &ldquo;real&rdquo; desktop with adventure game conventions. You will play part of the game in a page directory and befriend a link-eating rodent. &ldquo;The point really is about exploring a short story that&rsquo;s about the loss of digital history,&rdquo; writes Lawhead.<\/p>\n<p>You can have fun just clicking around the website, but as Lawhead notes, there are some clear mechanical goals &mdash; and it&rsquo;s worth actually pushing forward through the story, too. Your computer may just end up with a new friend.<\/p>\n<p class=\"tags\">\n<div><strong>See Campaign: <\/strong><a href=\"https:\/\/www.theverge.com\/2020\/4\/25\/21234738\/mackerelmedia-fish-nathalie-lawhead-internet-game-macromedia-flash\" target=\"_blank\">https:\/\/www.theverge.com\/2020\/4\/25\/21234738\/mackerelmedia-fish-nathalie-lawhead-internet-game-macromedia-flash<\/a><br \/><b>Contact Information:<\/b><br \/> Adi Robertson<\/p>\n<p><b>Tags:<\/b><br \/><a href=\"\"><\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/news-category\/artificial-intelligence-newswire\/\" rel=\"category tag\">Artificial Intelligence Newswire<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/news-category\/wire\/\" rel=\"category tag\">Wire<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/global-regions\/united-states\/\" rel=\"category tag\">United States<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/language\/english\/\" rel=\"category tag\">English<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"\" alt=\"image\" width=\"400\" height=\"300\" class=\"cwdfimg\" \/><\/div>\n<div>\n<h3>Contact Information:<\/h3>\n<p> Adi Robertson<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Nathalie Lawhead Have you installed the latest version of&nbsp;Mackerelmedia Fish? No, not Macromedia Flash.&nbsp;Mackerelmedia Fish. The piscine rich media plugin, created by experimental game designer Nathalie Lawhead, used in projects like the hacking tool&nbsp;Haxatron 2000. A relic of an era where social media hadn&rsquo;t eaten the internet, amateurish weirdness was the norm, and visiting a &hellip; <a href=\"https:\/\/icrowdnewswire.com\/2020\/04\/27\/play-mackerelmedia-fish-a-strangely-adorable-ode-to-dying-websites\/\">Continue reading <span>Play Mackerelmedia Fish, a strangely adorable ode to dying websites<\/span><\/a> <a href=\"https:\/\/ipsnews.net\/business\/2020\/04\/27\/play-mackerelmedia-fish-a-strangely-adorable-ode-to-dying-websites\/\" class=\"more-link\">Continue Reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":46,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,3,22,54],"tags":[],"class_list":["post-7358","post","type-post","status-publish","format-standard","hentry","category-artificial-intelligence-newswire","category-english","category-united-states","category-wire"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Play Mackerelmedia Fish, a strangely adorable ode to dying websites - Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ipsnews.net\/business\/2020\/04\/27\/play-mackerelmedia-fish-a-strangely-adorable-ode-to-dying-websites\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Play Mackerelmedia Fish, a strangely adorable ode to dying websites - Business\" \/>\n<meta property=\"og:description\" content=\"Nathalie Lawhead Have you installed the latest version of&nbsp;Mackerelmedia Fish? No, not Macromedia Flash.&nbsp;Mackerelmedia Fish. The piscine rich media plugin, created by experimental game designer Nathalie Lawhead, used in projects like the hacking tool&nbsp;Haxatron 2000. A relic of an era where social media hadn&rsquo;t eaten the internet, amateurish weirdness was the norm, and visiting a &hellip; Continue reading Play Mackerelmedia Fish, a strangely adorable ode to dying websites Continue Reading &rarr;\" \/>\n<meta property=\"og:url\" content=\"http:\/\/ipsnews.net\/business\/2020\/04\/27\/play-mackerelmedia-fish-a-strangely-adorable-ode-to-dying-websites\/\" \/>\n<meta property=\"og:site_name\" content=\"Business\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-27T15:12:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdn.vox-cdn.com\/thumbor\/DgIOr7b3MXhuKRTgnfCxdM0gTE4=\/73x0:1756x1122\/1310x873\/cdn.vox-cdn.com\/uploads\/chorus_image\/image\/66707782\/Screen_Shot_2020_04_24_at_1.05.23_PM.0.png\" \/>\n<meta name=\"author\" content=\"Asiya\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Asiya\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/ipsnews.net\/business\/2020\/04\/27\/play-mackerelmedia-fish-a-strangely-adorable-ode-to-dying-websites\/\",\"url\":\"http:\/\/ipsnews.net\/business\/2020\/04\/27\/play-mackerelmedia-fish-a-strangely-adorable-ode-to-dying-websites\/\",\"name\":\"Play Mackerelmedia Fish, a strangely adorable ode to dying websites - 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