{"id":73227,"date":"2020-09-25T17:15:00","date_gmt":"2020-09-25T17:15:00","guid":{"rendered":"https:\/\/icrowdnewswire.com\/?p=2734064"},"modified":"2020-09-25T17:15:00","modified_gmt":"2020-09-25T17:15:00","slug":"martindale-avvo-understanding-the-legal-consumer-report-reveals-how-consumers-hire-attorneys","status":"publish","type":"post","link":"https:\/\/ipsnews.net\/business\/2020\/09\/25\/martindale-avvo-understanding-the-legal-consumer-report-reveals-how-consumers-hire-attorneys\/","title":{"rendered":"Martindale-Avvo \u2018Understanding the Legal Consumer\u2019 Report Reveals How Consumers Hire Attorneys"},"content":{"rendered":"<p><img decoding=\"async\" width=\"200\" height=\"133\" src=\"https:\/\/icrowdnewswire.com\/wp-content\/uploads\/2020\/09\/4000-1-2-4.jpg\" class=\"webfeedsFeaturedVisual wp-post-image\" alt=\"\" loading=\"lazy\" style=\"display: block; margin-bottom: 5px; clear:both;max-width: 100%;\" link_thumbnail=\"\" \/><\/p>\n<p>Martindale-Avvo, the leading online legal marketplace connecting consumers to attorneys, published its<strong>&nbsp;Understanding the Legal Consumer report<\/strong>, providing a data-backed look inside how consumers search for an attorney during the pandemic.<\/p>\n<p>The report surveyed 3,027 respondents across&nbsp;<span class=\"xn-location\">the United States<\/span>&nbsp;and&nbsp;<span class=\"xn-location\">Canada<\/span>&nbsp;about the criteria that mattered most to them when choosing an attorney. The survey took place during the outset of the COVID-19 pandemic and quarantine in&nbsp;<span class=\"xn-location\">the United States<\/span>, but also reflects responses pertaining to legal issues already underway or completed by that time.<\/p>\n<p>Among the biggest takeaways from this year&#8217;s survey:<\/p>\n<ul>\n<li><strong>Cost is a major concern for consumers<\/strong>, who worry about being able to afford the help they need even before they begin searching for an attorney.<\/li>\n<li><strong>Referrals are no longer the first step in finding an attorney<\/strong>, supplanted by online searches.<\/li>\n<li><strong>Online client reviews are no longer a &#8220;nice-to-have;&#8221;<\/strong>&nbsp;rather, they are now a prerequisite to being considered.<\/li>\n<li>An attorney&#8217;s&nbsp;<strong>response time to initial inquiries remains critical&nbsp;<\/strong>because consumer anxiety about their legal issue prompts the expectation of a speedy call-back or they&#8217;ll move on to another option.<\/li>\n<\/ul>\n<p><strong>Top client needs<\/strong>&nbsp;<\/p>\n<p>The top legal needs during the survey period, as reported by consumers, began with divorce and separation. Consumers also listed family planning and child custody as a top need, followed by personal injury, estate planning and landlord-tenant issues.<\/p>\n<p><strong>What influences a consumer&#8217;s hiring decision?<\/strong><\/p>\n<p>Respondents surveyed said the responsiveness of a potential attorney was a major factor in their hiring decision. Cost was also named as a deciding factor, with the report finding that free consultations often increase the chances of an attorney being hired. Robust online reviews and client testimonials are also major areas consumers look at when deciding which attorney to hire.<\/p>\n<p><strong>About The Report<br class=\"dnr\" \/><\/strong>Martindale-Avvo surveyed legal consumers in the spring of 2020, gaining insight from 3,027 respondents across&nbsp;<span class=\"xn-location\">the United States<\/span>&nbsp;and&nbsp;<span class=\"xn-location\">Canada<\/span>&nbsp;about the criteria that mattered most to them when choosing an attorney. Data Collection Period:&nbsp;<span class=\"xn-chron\">5\/20\/20 to 6\/26\/20<\/span>. This is the second annual&nbsp;<em>Understanding The Legal Consumer<\/em>&nbsp;report. This year it is under a new name; it was previously known as the<em>&nbsp;Hiring an Attorney<\/em>&nbsp;report.<\/p>\n<p><strong>About Martindale-Avvo<br class=\"dnr\" \/><\/strong>The leader in legal marketing, Martindale-Avvo comprises the online legal brands Martindale-Hubbell, Martindale-Nolo, Ngage, and Avvo, and connects attorneys with 25 million consumers monthly.<\/p>\n<p class=\"tags\">\n<div><strong>See Campaign: <\/strong><a href=\"http:\/\/www.martindale-avvo.com\" target=\"_blank\">http:\/\/www.martindale-avvo.com<\/a><br \/><b>Contact Information:<\/b><br \/>http:\/\/www.martindale-avvo.com<\/p>\n<p><b>Tags:<\/b><br \/><a href=\"\"><\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/news-category\/wire\/\" rel=\"category tag\">Wire<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/news-category\/legal-newswire\/\" rel=\"category tag\">Legal Newswire<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/global-regions\/united-states\/\" rel=\"category tag\">United States<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/language\/english\/\" rel=\"category tag\">English<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"\" alt=\"image\" width=\"400\" height=\"300\" class=\"cwdfimg\" \/><\/div>\n<div>\n<h3>Contact Information:<\/h3>\n<p>http:\/\/www.martindale-avvo.com<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"133\" src=\"https:\/\/icrowdnewswire.com\/wp-content\/uploads\/2020\/09\/4000-1-2-4.jpg\" alt=\"\">Martindale-Avvo, the leading online legal marketplace connecting consumers to attorneys, published its&nbsp;Understanding the Legal Consumer report, providing a data-backed look inside how consumers search for an attorney during the pandemic. The report surveyed 3,027 respondents across&nbsp;the United States&nbsp;and&nbsp;Canada&nbsp;about the criteria that mattered most to them when choosing an attorney. The survey took place during the &hellip; <a href=\"https:\/\/icrowdnewswire.com\/2020\/09\/25\/martindale-avvo-understanding-the-legal-consumer-report-reveals-how-consumers-hire-attorneys\/\">Continue reading <span>Martindale-Avvo &lsquo;Understanding the Legal Consumer&rsquo; Report Reveals How Consumers Hire Attorneys<\/span><\/a> <a href=\"https:\/\/ipsnews.net\/business\/2020\/09\/25\/martindale-avvo-understanding-the-legal-consumer-report-reveals-how-consumers-hire-attorneys\/\" class=\"more-link\">Continue Reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":46,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,12,22,54],"tags":[],"class_list":["post-73227","post","type-post","status-publish","format-standard","hentry","category-english","category-legal-newswire","category-united-states","category-wire"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Martindale-Avvo \u2018Understanding the Legal Consumer\u2019 Report Reveals How Consumers Hire Attorneys - Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ipsnews.net\/business\/2020\/09\/25\/martindale-avvo-understanding-the-legal-consumer-report-reveals-how-consumers-hire-attorneys\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Martindale-Avvo \u2018Understanding the Legal Consumer\u2019 Report Reveals How Consumers Hire Attorneys - Business\" \/>\n<meta property=\"og:description\" content=\"Martindale-Avvo, the leading online legal marketplace connecting consumers to attorneys, published its&nbsp;Understanding the Legal Consumer report, providing a data-backed look inside how consumers search for an attorney during the pandemic. 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