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This report is derived from the field staff event recap reporting from 570 sampling activation days combined with 10,915 consumer exit interviews where a non-alcoholic beverage was sampled by consumers. An estimated 1,507,649 samples were distributed.<\/p>\n
Get Details Regarding this Report at: <\/strong>https:\/\/portma.net\/3ht3qqU<\/a><\/p>\n Industry Segments Covered in This Report:<\/strong>PortMA’s Non-Alcoholic Beverage category includes the sampling of Coffee & Tea, Juice & Juice Drinks, Milk, Soft Drinks, and Water brands.<\/p>\n * Event Days<\/strong>: 570 Non-Alcoholic Beverage Sampling Event Days<\/p>\n * Consumer Interviews<\/strong>: A Total of 10,915 Beverage Sampling Consumer Exit Interviews<\/p>\n * Interactions<\/strong>: 1,583,715 Beverage Sampling Consumer Interactions<\/p>\n * Samples<\/strong>: 1,507,649 Beverage Samples Distributed<\/p>\n * Campaign Budgets<\/strong>: Over $2,108,829 in Beverage Sampling Marketing Spend<\/p>\n * Attendance<\/strong>: Estimated 5,199,275 Beverage Sampling Event Venue Attendance<\/p>\n At the time of this publication, PortMA’s Experiential Benchmarking database (across all industry segments) contains over $87.4 million (USD) spent on experiential brand marketing across 74,990 event days and 17,706,070 consumer interactions.<\/p>\n Reference where you saw this release in the “Submit a question” form athttps:\/\/portma.net\/3ht3qqU<\/a>to receive a 15% discount.<\/strong><\/p>\n Table of Contents * Introduction to This Report<\/p>\n * Using Benchmarks to Build Best-in-Class Experiential Marketing Campaigns – Selling To Stakeholders – Negotiating Better Venue\/ Sponsorship Agreements – Validating A Proposal’s Performance Promises And Budget – Managing Campaign Performance * Experiential Measurement Best Practices – The Theory * Metrics And Definitions For This Report * Event Marketing Reach * Event Marketing Impact * Event Marketing Return-on-Investment * Appendix Index of Tables Table 36 – Consumer Purchase Intent Benchmarks by Parental Status Media\/ Sales Contact More Information on Portland Marketing Analytics (dba PortMA)<\/strong><\/p>\n PortMA uses data analytics to develop and evaluate marketing communication strategies for experiential marketing agencies, advertisers, and leading brands.<\/p>\n To do good work for clients who become friends… As one of the top market research firms Portland, Maine has to offer, we enjoy relationships with local brands and agencies but also have clients across the country and around the world.<\/p>\n We collect the data (or take the data you’ve collected) to help you develop a successful targeting and messaging strategy. Then PortMA works with your account team to accurately evaluate what’s working, what’s not, and where you’re getting the best return-on-investment.<\/p>\n With PortMA, you’ll find a team of established marketing research and data analytics professionals who have the unique ability to construct a clear plan but are adaptable to your unique needs as situations arise. Our experienced researchers are fair, flexible, and here to support you, your team, and your brand.<\/p>\n We work with you to develop a successful targeting and messaging strategy, either by collecting data or utilizing the data you’ve collected. We then collaborate closely with your accounts team to assess what’s working, what’s not working, and where you’re getting the best return-on-investment. Report Library<\/strong>:https:\/\/portma.com\/browse-reports\/<\/a><\/p>\n Research Services<\/strong>:https:\/\/portma.com\/research-solutions\/experiential-marketing-roi\/<\/a><\/p>\n Tags: FMCGP Products<\/a>, FMCG Marketing<\/a>, Beverage Company<\/a>, Beverage Branding<\/a>, Coffee Brands<\/a>, Coffee Brand Marketing<\/a>, Juice Brands<\/a>, Juice Brand Marketing<\/a>, Beverage Sampling<\/a>, Event Metrics<\/a>, Retail Sampling<\/a>, Food & Beverage<\/a>, Soft Drink Brand Marketing<\/a>, Milk Brand Marketing<\/a>, FOOD AND BEVERAGE<\/a>, Experiential Marketing<\/a>, Soft Drinks<\/a>, Beverage<\/a>, Event Sampling<\/a>, Milk<\/a>, FMCG Industry<\/a>, Soft Drink<\/a>, Beverage Industry<\/a>, Cold Drinks<\/a>, Experiential Sampling<\/a>, Milk Brands<\/a>, Water<\/a>, Water Brands<\/a>, Water Brand Marketing<\/a>, Soft Drink Brands<\/a>, Coffee<\/a><\/p>\n
\n<\/strong><\/p>\n
\n– Designing A Winning Marketing Campaign
\no Finding the Right Consumers
\no Event Size Vs Event Frequency<\/p>\n
\no Differentiating Yourself from Competition
\no Demonstrating Value Before Money Is Spent<\/p>\n
\no Validating Venue Manager and Producer Performance Commitments
\no Choosing the Best Sponsorship Package<\/p>\n
\no Validating Agencies’ Performance Commitments
\no Evaluating A Campaign Budget Before Committing<\/p>\n
\no Defining Campaign Key Performance Indicators (KPIs)
\no Using Experiential Benchmarks to Manage And Evaluate Performance
\no Using Benchmarks as A Better Experiential Recapping Tool<\/p>\n
\n– Measuring Experiential And Event Marketing
\no Introduction
\no Three Core Questions
\n– How Event Marketing Drives Purchase Behavior
\no Purchase Cycles And Event Marketing
\n– How To Generate Consumer Insights With Your Event Marketing Data
\no Defining Consumer Insights
\no The Basic ROI Model
\no How To Translate ROI Into Insight
\no Translate ROI Into Strategy: An Example<\/p>\n
\n– How To Choose The Most Appropriate Benchmarks
\n– Table Structure And Data Anonymity<\/p>\n
\n– Introduction
\n– Event Marketing Efficiency
\no Event Marketing Efficiency Metrics
\n– Cost Per Event Day
\no Cost Per Event Day Metric
\n– Event Marketing Reach Quality
\n– Benchmarking Event Marketing Reach Quality
\no Gender Categories
\no Consumer Age Categories As Generations
\no Parental Status<\/p>\n
\n– Introduction
\n– The 4-stage Purchase Cycle And Event Marketing Impact
\no Stage 1: Need – Educating On The Problem
\no Stage 2: Awareness – Reasons To Believe The Brand Is The Solution
\no Stage 3: Trial – Trust That The Brand Will Deliver On The Promise
\no Stage 4: Purchase – Where Expectations Meet Experience
\n– Event Marketing Impact Metrics – Consumer Awareness
\no Event Impact Metrics
\n– Event Marketing Impact Metrics – Advocacy And Purchase
\no Overall Recommend Intent\/ Advocacy Benchmarks
\no Overall Purchase Intent Benchmarks
\no Customer Loyalty Marketing Strategy – Impact Benchmarks For Customers
\no Lost Customer Win-back Marketing Strategy – Impact Benchmarks For Win-backs
\no Conversion Marketing Strategy – Impact Benchmarks For Early-stage Purchase Cycle Consumers<\/p>\n
\n– What Is ROI And What Drives It?
\no When ROI Is The Wrong Metric For Success
\no What Bad Experiential Marketing Looks Like
\no Segmenting ROI Is The Roadmap To Better Marketing
\n– The PortMA ROI Model
\no The Dollar Value Of Experiential Marketing Impressions
\no How To Count The Five Sources Of Event Marketing Impressions
\no Incremental Revenue Realized From New Customers
\n– Using ROI Modeling To Develop Campaign Strategy
\no Overview Of The Eight Core ROI Modeling Metrics
\no Estimating Consumer Engagement Counts With Benchmarks For Predictive ROI Modeling
\no Translating Consumer Engagements Into New Customers Using Benchmarks
\no Translating New Customers Into Revenue For The Brand
\no Using An All-in Program Budget To Calculate ROI
\no ROI Modeling Sensitivity Analysis Techniques And Application
\n– PortMA’s Return-on-investment Benchmark Calculations
\no ROI Benchmark Model Stages And How They Were Derived\/ Analyzed
\no ROI Benchmark Budget And Product Price Sensitivity Analysis
\no Derived vs. Direct ROI Benchmarks<\/p>\n
\n– Appendix A: Full Benchmarking Database Profile
\n– Appendix B: Benchmarking Definitions, Methodology And Analysts’ Notes
\no Event Type Definitions
\no Industry Segment Definitions
\no Metric Definitions and Data Cleaning Methods
\no Averages and Outliers
\no Number Ranges
\n– Appendix C: Full User Agreement (Copy Of Signed Document)<\/p>\n
\n<\/strong>Table 1 – Interactions per Activation Hour
\nTable 2 – Interactions per Event Day
\nTable 3 – Cost per Interaction
\nTable 4 – Sampling\/ Interaction Type
\nTable 5 – Interaction Benchmarks for Sampling Interactions by Event Size
\nTable 6 – Interaction Benchmarks for Non-Sampling Interactions by Event Size
\nTable 7 – Interaction Benchmarks by Venue Type\/ Industry Category
\nTable 8 – Cost per Event Day
\nTable 9 – Cost per Event Day Benchmarks by Sampling Interaction Type and Event Size
\nTable 10 – Cost per Event Day Benchmarks by Non-Sampling Interaction Type and Event Size
\nTable 11 – Cost per Event Day Benchmarks by Venue Type\/ Industry Category (where available)
\nTable 12 – Gender Prevalence Overall
\nTable 13 – Gender Prevalence Benchmarks by Venue Type\/ Industry Category (1 of 2)
\nTable 14 – Gender Prevalence Benchmarks by Venue Type\/ Industry Category (2 of 2)
\nTable 15 – Age\/ Generation Prevalence Overall
\nTable 16 – Age\/ Generation Prevalence Benchmarks by Venue Type\/ Industry Category (1 of 2)
\nTable 17 – Age\/ Generation Prevalence Benchmarks by Venue Type\/ Industry Category (2 of 2)
\nTable 18 – Parental Status Prevalence Overall
\nTable 19 – Parental Status Prevalence Benchmarks by Venue Type\/ Industry Category (1 of 2)
\nTable 20 – Parental Status Prevalence Benchmarks by Venue Type\/ Industry Category (2 of 2)
\nTable 21 – Consumer Brand Awareness Overall
\nTable 22 – Consumer Brand Awareness Benchmarks by Gender
\nTable 23 – Consumer Brand Awareness Benchmarks by Generation
\nTable 24 – Consumer Brand Awareness Benchmarks by Parental Status
\nTable 25 – Consumer Brand Awareness Benchmarks by Venue Type\/ Industry Category (1 of 2)
\nTable 26 – Consumer Brand Awareness Benchmarks by Venue Type\/ Industry Category (2 of 2)
\nTable 27 – Consumer Recommend Intent\/ Advocacy Overall
\nTable 28 – Consumer Recommend Intent\/ Advocacy Benchmarks by Gender
\nTable 29 – Consumer Recommend Intent\/ Advocacy Benchmarks by Generation
\nTable 30 – Consumer Recommend Intent\/ Advocacy Benchmarks by Parental Status
\nTable 31 – Consumer Recommend Intent\/ Advocacy Benchmarks by Venue Type\/ Industry Category (1 of 2)
\nTable 32 – Consumer Recommend Intent\/ Advocacy Benchmarks by Venue Type\/ Industry Category (2 of 2)
\nTable 33 – Consumer Purchase Intent Overall
\nTable 34 – Consumer Loyalty Benchmarks by Gender
\nTable 35 – Consumer Purchase Intent Benchmarks by Generation<\/p>\n
\nTable 37 – Consumer Purchase Intent Benchmarks by Venue Type\/ Industry Category (1 of 2)
\nTable 38 – Consumer Purchase Intent Benchmarks by Venue Type\/ Industry Category (2 of 2)
\nTable 39 – Current Customers\/ Buyers Purchase Intent Benchmarks by Gender
\nTable 40 – Current Customers\/ Buyers Purchase Intent Benchmarks by Generation
\nTable 41 – Current Customers\/ Buyers Purchase Intent Benchmarks by Parental Status
\nTable 42 – Current Customers\/ Buyers Purchase Intent Benchmarks by Venue Type\/ Industry Category (1 of 2)
\nTable 43 – Current Customers\/ Buyers Purchase Intent Benchmarks by Venue Type\/ Industry Category (2 of 2)
\nTable 44 – Win-Back Consumers Purchase Intent Benchmarks by Gender
\nTable 45 – Win-Back Consumers Purchase Intent Benchmarks by Generation
\nTable 46 – Win-Back Consumers Purchase Intent Benchmarks by Parental Status
\nTable 47 – Win-Back Consumer Purchase Intent Benchmarks by Venue Type\/ Industry Category (1 of 2)
\nTable 48 – Win-Back Consumers Purchase Intent Benchmarks by Venue Type\/ Industry Category (2 of 2)
\nTable 49 – Newly Educated\/ Aware Non-Customer Purchase Intent Benchmarks by Gender
\nTable 50 – Newly Educated\/ Aware Non-Customer Purchase Intent Benchmarks by Generation
\nTable 51 – Newly Educated\/ Aware Non-Customer Purchase Intent Benchmarks by Parental Status
\nTable 52 – Newly Educated\/ Aware Non-Customer Purchase Intent Benchmarks by Venue Type\/ Industry Category (1 of 2)
\nTable 53 – Newly Educated\/ Aware Non-Customer Purchase Intent Benchmarks by Venue Type\/ Industry Category (2 of 2)
\nTable 54 – Sample Impression Benchmark Values by Media Channel
\nTable 55 – Word-of-Mouth Averages: People Told
\nTable 56 – Sample Experiential Revenue Model
\nTable 57 – Metrics Required for Experiential ROI Modeling
\nTable 58 – Derived Return-on-Investment (ROI) Benchmarks
\nTable 59 – Derived ROI Variation by Product Price and Event Budget
\nTable 60 – Derived ROI Benchmarks by Venue Type\/ Industry Category (1 of 2; where available)
\nTable 61 – Derived ROI Benchmarks by Venue Type\/ Industry Category (2 of 2; where available)
\nTable 62 – Direct ROI Benchmarks Overall
\nTable 63 – Direct ROI Benchmarks by Venue Type\/ Industry Category (where available)
\nTable 64 – Full Database Overview: Generation Exit Interview Counts by Gender
\nTable 65 – Full Database Overview: Parental Status Exit Interview Counts by Gender
\nTable 66 – Full Database Overview: Industry and Venue Classification Counts
\nTable 67 – Full Database Overview: Consumer Interview Counts by Geographic Region and State<\/p>\n
\n<\/strong>Chris Clegg, Research Director
\nPhone: 800.917.9983
\nEmail:reports@portma.com<\/a>
\nWeb Site:https:\/\/www.portma.com\/<\/a><\/p>\nSee Campaign: <\/strong>http:\/\/portma.com\/<\/a>
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This report is derived from the field staff event recap reporting from 570 sampling activation days combined with 10,915 consumer exit interviews where a non-alcoholic beverage was sampled by consumers. An estimated 1,507,649 samples were distributed. Get Details Regarding this Report at: https:\/\/portma.net\/3ht3qqU Industry Segments Covered in This Report: PortMA’s Non-Alcoholic Beverage category includes the sampling … Continue reading United States Nonalcoholic Beverage Consumer Sampling – Experiential Marketing Benchmarks Report<\/span><\/a> Continue Reading