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<\/p>\nOne of Colorado’s fastest-growing cannabis companies has a new look. Medicine Man Technologies (MMT) is announcing a new brand, Schwazze, which will be an overarching parent company for MMT and its collection of brands. The publicly-traded company is now listed under the OTC ticker symbol “SHWZ.”<\/p>\n
Schwazze refers to a cultivation process, and the company’s new CEO told TechCrunch the name change reflects the company’s focus. “It is the core process within nurturing and growing a plant by taking the leaves off very carefully to allow the trunk to grow and widen, providing more nutrients to the flower in the canopy.”<\/p>\n
“It’s incredibly important. It spurs growth and health,” Schwazze CEO Justin Dye said, referring to the Schwazze method.<\/p>\n
The company will keep the Medicine Man Technologies brand as its professional services arm.<\/p>\n
In late 2019, the company announced a handful of planned acquisitions and hired Dye as its new CEO. This week, Dye announced the company had purchased Mesa Organics and Purplebee’s, both Colorado-based cannabis companies founded by James Parco, Ph.D., a tenured professor at Colorado College. Parco is joining Schwazze’s management team. This purchase adds several dispensaries and an advanced extractor to Schwazze’s portfolio.<\/p>\n
“They’re [Mesa Organics and Purplebee’s] a great company,” Dye said, “They’re growing quickly, they’re very profitable and have a great management team. They have a great leader who’s joining our team.”<\/p>\n
Schwazze isn’t letting the COVID-19 crisis slow its growth. The company intends to scoop up additional dispensaries, cultivators, and manufacturers as it grows with Colorado.<\/p>\n<\/div>\n
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Matt Burns<\/p>\n
Tags:<\/b> Matt Burns<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":" One of Colorado’s fastest-growing cannabis companies has a new look. Medicine Man Technologies (MMT) is announcing a new brand, Schwazze, which will be an overarching parent company for MMT and its collection of brands. The publicly-traded company is now listed under the OTC ticker symbol “SHWZ.” Schwazze refers to a cultivation process, and the company’s … Continue reading Cannabis group Medicine Man Technologies rebrands as Schwazze, announces sweeping acquisitions<\/span><\/a> Continue Reading
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