{"id":6730,"date":"2020-04-24T11:40:00","date_gmt":"2020-04-24T11:40:00","guid":{"rendered":"https:\/\/icrowdnewswire.com\/?p=2528413"},"modified":"2020-04-25T11:40:00","modified_gmt":"2020-04-25T11:40:00","slug":"redfin-launches-self-tour-feature-for-vacant-home-listings","status":"publish","type":"post","link":"https:\/\/ipsnews.net\/business\/2020\/04\/24\/redfin-launches-self-tour-feature-for-vacant-home-listings\/","title":{"rendered":"Redfin Launches Self-Tour Feature for Vacant Home Listings"},"content":{"rendered":"<p>Redfin (www.redfin.com), the technology-powered real estate brokerage, announced it&nbsp;launched&nbsp;Direct Access, a program that lets prospective buyers self-tour vacant Redfin listings on their own schedule, without an agent. Prospective buyers can now use the Redfin app to unlock doors and tour these homes, potentially generating more foot traffic and more interest for Redfin&#8217;s home-selling customers. Launched on&nbsp;<span class=\"xn-chron\">March 27<\/span>, Direct Access is now available to Redfin customers selling vacant homes in&nbsp;<span class=\"xn-location\">Austin<\/span>,&nbsp;<span class=\"xn-location\">Dallas<\/span>,&nbsp;<span class=\"xn-location\">Houston<\/span>, Inland Empire,&nbsp;<span class=\"xn-location\">Las Vegas<\/span>,&nbsp;<span class=\"xn-location\">Los Angeles<\/span>,&nbsp;<span class=\"xn-location\">Orange County<\/span>,&nbsp;<span class=\"xn-location\">Palm Springs<\/span>,&nbsp;<span class=\"xn-location\">San Antonio<\/span>,&nbsp;<span class=\"xn-location\">San Diego<\/span>,&nbsp;<span class=\"xn-location\">Santa Barbara<\/span>&nbsp;and&nbsp;<span class=\"xn-location\">Ventura County<\/span>. The company plans to bring this option to additional markets, beginning with&nbsp;<span class=\"xn-location\">Phoenix<\/span>&nbsp;in early May. Redfin is the first major brokerage to outfit its sellers&#8217; listings with smart locks to let buyers take self-guided tours.<\/p>\n<p>The expansion of the Direct Access program comes as the company continues to implement technology features to keep agents and customers safe during the coronavirus pandemic&mdash;such as video-chat tours, live video open houses, virtual walkthroughs, and more. Redfin is also&nbsp;reporting&nbsp;today that:<\/p>\n<ul>\n<li>Requests for agent-led video-chat tours soared 350% last week from the same period a month ago. Video-chat tours represent about one-third of Redfin&#8217;s home tour demand, up from less than 1% at the beginning of March.<\/li>\n<li>Of the offers signed last week, 1 in 7 were signed by customers who had toured the home they made an offer on via video, up from 1 in 8 the prior week and close to zero at the beginning of March.<\/li>\n<li>As of&nbsp;<span class=\"xn-chron\">April 19<\/span>, views of virtual walkthroughs on Redfin.com have increased by nearly 300% since the beginning of March.<\/li>\n<li>This week,&nbsp;Redfin.com&nbsp;began highlighting on a map which listings offer virtual walkthroughs and letting customers filter search results to show only homes that can be toured in 3D. This feature is currently available in select markets and will be rolled out nationwide in the near future.<\/li>\n<li>On&nbsp;<span class=\"xn-chron\">April 11<\/span>, Redfin expanded its live video open house pilot program to three additional markets (<span class=\"xn-location\">Minnesota<\/span>,&nbsp;<span class=\"xn-location\">Raleigh<\/span>&nbsp;and&nbsp;<span class=\"xn-location\">South Carolina<\/span>), and on&nbsp;<span class=\"xn-chron\">April 16<\/span>, it began hosting video open houses on Facebook Live in addition to Zoom. The pilot program, which launched on&nbsp;<span class=\"xn-chron\">April 4<\/span>&nbsp;in&nbsp;<span class=\"xn-location\">Portland, OR<\/span>,&nbsp;<span class=\"xn-location\">Boston<\/span>, and&nbsp;<span class=\"xn-location\">Oklahoma<\/span>, is now operating in six markets total with plans to expand to additional markets soon.&nbsp;<\/li>\n<\/ul>\n<p><strong>Let Yourself In with Direct Access<br class=\"dnr\" \/><\/strong>With Direct Access, buyers can use the Redfin app to unlock the door and visit participating homes, on their schedule, any day of the week from&nbsp;<span class=\"xn-chron\">8 a.m. to 8 p.m.<\/span>&nbsp;Redfin began offering Direct Access self-tours for homes the company owns through RedfinNow last year. About 1 in 6 RedfinNow homes with Direct Access were purchased by buyers who self-toured the home they bought. The company was already building this self-service feature for its brokerage customers selling homes and accelerated the launch to help buyers and sellers stay safe while social-distancing measures are in effect.&nbsp;<\/p>\n<p>&#8220;We always knew buyers would like the convenience of self-touring, but it also happens to be the safest way to get into a home in an era of social distancing,&#8221; said Redfin CTO&nbsp;<span class=\"xn-person\">Bridget Frey<\/span>. &#8220;Just as video chats are replacing family gatherings, Direct Access and smart locks can replace the need for a real estate agent to drive to a home and open the door for you.&#8221;<\/p>\n<p>Redfin requires all buyers to verify their identity prior to self-touring homes and uses technology to monitor touring activity, among several other safety and security measures for the program. To keep buyers safe, listings with Direct Access are professionally cleaned and sanitized at least twice a week and more frequently if they experience a high volume of tours on a particular day. Redfin encourages visitors to take safety precautions&mdash;such as limiting tours to one group at a time and avoiding frequently touched surfaces.&nbsp;<\/p>\n<p>Buyers can find Redfin listings with Direct Access by looking for homes that have the self-tour banner on Redfin.com and our mobile apps. For people planning to sell their home in one of the markets where the program is available,&nbsp;talk to a local Redfin agent&nbsp;to learn more about whether your home is a good candidate for Direct Access.&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>About Redfin&nbsp;<br class=\"dnr\" \/><\/strong>Redfin (www.redfin.com) is a technology-powered real estate brokerage, combining its own full-service agents with modern technology to redefine real estate in the consumer&#8217;s favor. Founded by software engineers, Redfin has the country&#8217;s #1 brokerage website and offers a host of online tools to consumers, including the&nbsp;Redfin Estimate, the automated home-value estimate with the industry&#8217;s lowest published error rate for listed homes. Homebuyers and sellers enjoy a full-service, technology-powered experience from Redfin real estate agents, while saving thousands in commissions. Redfin serves more than 90 major metro areas across the U.S. and&nbsp;<span class=\"xn-location\">Canada<\/span>. The company has helped customers buy or sell homes worth more than&nbsp;<span class=\"xn-money\">$115 billion<\/span>.<\/p>\n<p>For more information or to contact a local Redfin real estate agent, visit&nbsp;www.redfin.com. To learn about housing market trends and download data, visit the&nbsp;Redfin Data Center. To be added to Redfin&#8217;s press release distribution list, email&nbsp;press@redfin.com<\/p>\n<p class=\"tags\">\n<div><strong>See Campaign: <\/strong><a href=\"http:\/\/www.redfin.com\" target=\"_blank\">http:\/\/www.redfin.com<\/a><br \/><b>Contact Information:<\/b><br \/>press@redfin.com<\/p>\n<p><b>Tags:<\/b><br \/><a href=\"\"><\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/news-category\/wire\/\" rel=\"category tag\">Wire<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/news-category\/wire-real-estate\/\" rel=\"category tag\">Wire Real Estate<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/global-regions\/united-states\/\" rel=\"category tag\">United States<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/language\/english\/\" rel=\"category tag\">English<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"\" alt=\"image\" width=\"400\" height=\"300\" class=\"cwdfimg\" \/><\/div>\n<div>\n<h3>Contact Information:<\/h3>\n<p>press@redfin.com<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Redfin (www.redfin.com), the technology-powered real estate brokerage, announced it&nbsp;launched&nbsp;Direct Access, a program that lets prospective buyers self-tour vacant Redfin listings on their own schedule, without an agent. Prospective buyers can now use the Redfin app to unlock doors and tour these homes, potentially generating more foot traffic and more interest for Redfin&rsquo;s home-selling customers. Launched &hellip; <a href=\"https:\/\/icrowdnewswire.com\/2020\/04\/25\/redfin-launches-self-tour-feature-for-vacant-home-listings\/\">Continue reading <span>Redfin Launches Self-Tour Feature for Vacant Home Listings<\/span><\/a> <a href=\"https:\/\/ipsnews.net\/business\/2020\/04\/24\/redfin-launches-self-tour-feature-for-vacant-home-listings\/\" class=\"more-link\">Continue Reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":46,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,22,54,18],"tags":[],"class_list":["post-6730","post","type-post","status-publish","format-standard","hentry","category-english","category-united-states","category-wire","category-wire-real-estate"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Redfin Launches Self-Tour Feature for Vacant Home Listings - Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ipsnews.net\/business\/2020\/04\/24\/redfin-launches-self-tour-feature-for-vacant-home-listings\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Redfin Launches Self-Tour Feature for Vacant Home Listings - Business\" \/>\n<meta property=\"og:description\" content=\"Redfin (www.redfin.com), the technology-powered real estate brokerage, announced it&nbsp;launched&nbsp;Direct Access, a program that lets prospective buyers self-tour vacant Redfin listings on their own schedule, without an agent. 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Prospective buyers can now use the Redfin app to unlock doors and tour these homes, potentially generating more foot traffic and more interest for Redfin&rsquo;s home-selling customers. 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