{"id":62397,"date":"2020-08-15T18:00:00","date_gmt":"2020-08-15T18:00:00","guid":{"rendered":"https:\/\/icrowdnewswire.com\/?p=2714484"},"modified":"2020-08-15T18:00:00","modified_gmt":"2020-08-15T18:00:00","slug":"freida-pinto-to-star-in-produce-the-henna-artist-tv-series-in-works-from-miramax-tv-michael-edelstein","status":"publish","type":"post","link":"https:\/\/ipsnews.net\/business\/2020\/08\/15\/freida-pinto-to-star-in-produce-the-henna-artist-tv-series-in-works-from-miramax-tv-michael-edelstein\/","title":{"rendered":"Freida Pinto To Star In &amp; Produce &lsquo;The Henna Artist&rsquo; TV Series In Works From Miramax TV &amp; Michael Edelstein"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" width=\"233\" height=\"24\" src=\"https:\/\/icrowdnewswire.com\/wp-content\/uploads\/2020\/06\/4218-logo.png\" class=\"webfeedsFeaturedVisual wp-post-image\" alt=\"\" style=\"display: block; margin-bottom: 5px; clear:both;max-width: 100%;\" link_thumbnail=\"\" \/><\/p>\n<figure class=\"c-figure  u-border-b-1 u-border-color-grey-medium-light \" style=\"text-align: center\" data-toaster-activate-trigger=\"\">\n<div class=\"a-glue-parent pmc-u-crop-9x16\"><img loading=\"lazy\" decoding=\"async\" class=\"c-figure__image\" src=\"https:\/\/pmcdeadline2.files.wordpress.com\/2020\/08\/freida-pinto-henna-artist.jpg?w=681&amp;h=383&amp;crop=1\" alt=\"\" width=\"648\" height=\"364\" data-lazy-loaded=\"true\" \/><\/div><figcaption class=\"c-figure__caption pmc-u-font-family-helvetica pmc-u-padding-tb-025 u-flex u-flex-direction-column\"><span class=\"pmc-u-font-weight-light pmc-u-font-size-12 pmc-u-color-grey-medium-dark\">Courtesy of Image Group LA<\/span><\/figcaption><\/figure>\n<div class=\"a-content pmc-u-line-height-copy pmc-u-font-family-georgia pmc-u-font-size-16 pmc-u-font-size-18@desktop\">\n<p><strong>EXCLUSIVE<\/strong>:&nbsp;<a id=\"auto-tag_miramax\" href=\"https:\/\/deadline.com\/tag\/miramax\/\" data-tag=\"miramax\">Miramax<\/a>&nbsp;TV has optioned the rights to Alka Joshi&rsquo;s bestselling debut novel&nbsp;<em><a id=\"auto-tag_the-henna-artist\" href=\"https:\/\/deadline.com\/tag\/the-henna-artist\/\" data-tag=\"the-henna-artist\">The Henna Artist<\/a><\/em>&nbsp;for series development.<em>&nbsp;Slumdog Millionaire<\/em>&nbsp;star&nbsp;<a id=\"auto-tag_freida-pinto\" href=\"https:\/\/deadline.com\/tag\/freida-pinto\/\" data-tag=\"freida-pinto\">Freida Pinto<\/a>&nbsp;will headline and produce the project, executive produced by&nbsp;<a id=\"auto-tag_michael-edelstein\" href=\"https:\/\/deadline.com\/tag\/michael-edelstein\/\" data-tag=\"michael-edelstein\">Michael Edelstein<\/a>&nbsp;under&nbsp;<a href=\"https:\/\/deadline.com\/2020\/05\/miramax-appoints-marc-helwig-head-of-worldwide-television-first-look-deal-michael-edelstein-1202935362\/\">his first-look deal with Miramax<\/a>.<\/p>\n<aside class=\"u-border-a-1 u-border-color-brand-red pmc-u-padding-a-1 u-flex u-align-items-center pmc-u-margin-tb-1\">\n<div class=\"pmc-u-margin-r-1\">\n<div class=\"o-pilot-topper \">&nbsp;<\/div>\n<\/div>\n<\/aside>\n<p>Published by HarperCollins\/MIRA in March, the novel was Reese Witherspoon&rsquo;s Hello Sunshine Book Club Pick of the Month in May. Miramax and Edelstein landed the rights in a competitive situation.<\/p>\n<figure class=\"c-figure c-figure--embedded alignleft\" style=\"text-align: center\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-1203013627\" src=\"https:\/\/pmcdeadline2.files.wordpress.com\/2020\/08\/joshiauthorphoto.jpg?w=201&amp;h=221\" alt=\"\" width=\"585\" height=\"643\" data-lazy-loaded=\"true\" \/><figcaption class=\"c-figure__caption u-flex u-flex-direction-column pmc-u-font-family-helvetica pmc-u-padding-tb-025 u-border-color-grey-medium-light u-border-b-1\"><span class=\"pmc-u-font-weight-light pmc-u-font-size-12 pmc-u-color-grey-medium-dark\">Courtesy of Garry Bailey<\/span><\/figcaption><\/figure>\n<p><em>The Henna Artist<\/em>&nbsp;centers on 17-year old Lakshmi, who escapes from an abusive marriage and makes her way alone to the vibrant 1950s pink city of Jaipur. There, she becomes the most highly requested henna artist &mdash; and confidante &mdash; to the wealthy women of the upper class. But trusted with the secrets of the wealthy, she never can reveal her own.<\/p>\n<p>&ldquo;Alka has crafted a beautiful story of independence, family, heartbreak and success, led by a captivating heroine with an indomitable spirit, and we are very excited to collaborate with Alka, Michael and Freida to bring this extraordinary journey to the screen,&rdquo; said Miramax head of worldwide television Marc Helwig.<\/p>\n<p>Pinto, who produces through her Freebird Films, and Edelstein first met years ago in an ashram in Dehradun, a small town in Northern India. Part of&nbsp;<em>The Henna Artist<\/em>&nbsp;takes place in a location not far from the town of the duo&rsquo;s chance encounter.<\/p>\n<p>While the two had discussed other potential projects over the years, Edelstein said that the moment he started reading&nbsp;<em>The Henna Artist,&nbsp;<\/em>he thought of Pinto.<\/p>\n<p>&ldquo;It was clear to me from the first chapter that Freida was born to play Lakshmi,&rdquo; he said. &ldquo;Fortunately, the project is blessed that not only is Freida a brilliant actress, but she is the perfect producing partner to help bring this project from book to screen.&rdquo;<\/p>\n<figure class=\"c-figure c-figure--embedded alignright\" style=\"text-align: center\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1203013635\" src=\"https:\/\/pmcdeadline2.files.wordpress.com\/2020\/08\/michael-edelstein.jpeg?w=377&amp;h=251\" alt=\"\" width=\"642\" height=\"428\" data-lazy-loaded=\"true\" \/><figcaption class=\"c-figure__caption u-flex u-flex-direction-column pmc-u-font-family-helvetica pmc-u-padding-tb-025 u-border-color-grey-medium-light u-border-b-1\"><span class=\"pmc-u-font-weight-bold pmc-u-font-size-12\">Edelstein<\/span><span class=\"pmc-u-font-weight-light pmc-u-font-size-12 pmc-u-color-grey-medium-dark\">Miramax<\/span><\/figcaption><\/figure>\n<p>In addition to her perspective as a woman born and raised in India, Pinto is bringing to the project her deep connections in the Indian film community. A search is underway for a writer to pen the adaptation, and, in addition to Hollywood names, the producers are considering new voices out of India, many of them pitched by Pinto.<\/p>\n<p>&ldquo;It&rsquo;s incredibly important to get somebody who understands that world,&rdquo; Edelstein said.<\/p>\n<p>Reading the book, Pinto immediately&nbsp;was drawn to Lakshmi, &ldquo;the kind of character I&rsquo;d been dying to seek my teeth into.&rdquo;<\/p>\n<p>&ldquo;As an actress, I cannot wait to dive back into the stories of my motherland and make my women (and my men) of all backgrounds, with all their good and their complexities, feel seen and heard,&rdquo; she said. &ldquo;Lakshmi Shastri is not a puritanical woman. She empowers me, and I am honored to pass that feeling on to a very global audience.&rdquo;<\/p>\n<p>A big draw for Pinto was the fact that&nbsp;<em>The Henna Artist<\/em>&nbsp;features &ldquo;a world that hasn&rsquo;t been explored when it comes to India, especially in a global platform.&rdquo; While poverty is &ldquo;a topic that a lot of the global market veers to when they think of India, this book feels such a celebration of womanhood and feminism,&rdquo; Pinto said. &ldquo;If I had to portray an India starting in 2020 and on, this is the India I&rsquo;d love for the world to get introduced to.&rdquo;<\/p>\n<p>Both Pinto and Edelstein are high on the book&rsquo;s potential as a TV series.<\/p>\n<p>&ldquo;<em>The Henna Artist<\/em>&nbsp;has tremendous potential to become that bingeable, high-quality, multilayered television show that honours the glory and beauty of India, its culture and its people,&rdquo; Pinto said.<\/p>\n<p>Edelstein drew parallels to the hugely successfu<em>l Downton Abbey,<\/em>&nbsp;which he oversaw as NBCUniversal International Studios president. Joshi, who said she was confident that Miramax, Edelstein and Pinto &ldquo;will treat the material with sensitivity, intelligence and heart,&rdquo; is already working on a followup to&nbsp;<em>The Henna Artist<\/em>, creating a blueprint for future seasons.<\/p>\n<p>&ldquo;The book is incredibly rich, the character of Lakshmi and the supporting characters around her,&rdquo; he said. &ldquo;I think this could be the type of show like&nbsp;<em>Downton Abbey<\/em>&nbsp;that could go on for many seasons.&rdquo;<\/p>\n<p>The book was repped in the deal by The Gotham Group.<\/p>\n<\/div>\n<p class=\"tags\">\n<div><strong>See Campaign: <\/strong><a href=\"https:\/\/deadline.com\/2020\/08\/freida-pinto-star-produce-the-henna-artist-tv-series-miramax-tv-michael-edelstein-1203012210\/\" target=\"_blank\">https:\/\/deadline.com\/2020\/08\/freida-pinto-star-produce-the-henna-artist-tv-series-miramax-tv-michael-edelstein-1203012210\/<\/a><br \/><b>Contact Information:<\/b><br \/>Nellie Andreeva<\/p>\n<p><b>Tags:<\/b><br \/><a href=\"\"><\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/news-category\/wire\/\" rel=\"category tag\">Wire<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/global-regions\/united-states\/\" rel=\"category tag\">United States<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/language\/english\/\" rel=\"category tag\">English<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"\" alt=\"image\" width=\"400\" height=\"300\" class=\"cwdfimg\" \/><\/div>\n<div>\n<h3>Contact Information:<\/h3>\n<p>Nellie Andreeva<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" width=\"233\" height=\"24\" src=\"https:\/\/icrowdnewswire.com\/wp-content\/uploads\/2020\/06\/4218-logo.png\" alt=\"\">Courtesy of Image Group LA EXCLUSIVE:&nbsp;Miramax&nbsp;TV has optioned the rights to Alka Joshi&rsquo;s bestselling debut novel&nbsp;The Henna Artist&nbsp;for series development.&nbsp;Slumdog Millionaire&nbsp;star&nbsp;Freida Pinto&nbsp;will headline and produce the project, executive produced by&nbsp;Michael Edelstein&nbsp;under&nbsp;his first-look deal with Miramax. &nbsp; Published by HarperCollins\/MIRA in March, the novel was Reese Witherspoon&rsquo;s Hello Sunshine Book Club Pick of the Month in &hellip; <a href=\"https:\/\/icrowdnewswire.com\/2020\/08\/15\/freida-pinto-to-star-in-produce-the-henna-artist-tv-series-in-works-from-miramax-tv-michael-edelstein\/\">Continue reading <span>Freida Pinto To Star In &amp; Produce &lsquo;The Henna Artist&rsquo; TV Series In Works From Miramax TV &amp; Michael Edelstein<\/span><\/a> <a href=\"https:\/\/ipsnews.net\/business\/2020\/08\/15\/freida-pinto-to-star-in-produce-the-henna-artist-tv-series-in-works-from-miramax-tv-michael-edelstein\/\" class=\"more-link\">Continue Reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":129,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,22,54],"tags":[],"class_list":["post-62397","post","type-post","status-publish","format-standard","hentry","category-english","category-united-states","category-wire"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Freida Pinto To Star In &amp; Produce &lsquo;The Henna Artist&rsquo; TV Series In Works From Miramax TV &amp; Michael Edelstein - Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipsnews.net\/business\/2020\/08\/15\/freida-pinto-to-star-in-produce-the-henna-artist-tv-series-in-works-from-miramax-tv-michael-edelstein\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Freida Pinto To Star In &amp; Produce &lsquo;The Henna Artist&rsquo; TV Series In Works From Miramax TV &amp; Michael Edelstein - Business\" \/>\n<meta property=\"og:description\" content=\"Courtesy of Image Group LA EXCLUSIVE:&nbsp;Miramax&nbsp;TV has optioned the rights to Alka Joshi&rsquo;s bestselling debut novel&nbsp;The Henna Artist&nbsp;for series development.&nbsp;Slumdog Millionaire&nbsp;star&nbsp;Freida Pinto&nbsp;will headline and produce the project, executive produced by&nbsp;Michael Edelstein&nbsp;under&nbsp;his first-look deal with Miramax. &nbsp; Published by HarperCollins\/MIRA in March, the novel was Reese Witherspoon&rsquo;s Hello Sunshine Book Club Pick of the Month in &hellip; Continue reading Freida Pinto To Star In &amp; Produce &lsquo;The Henna Artist&rsquo; TV Series In Works From Miramax TV &amp; Michael Edelstein Continue Reading &rarr;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipsnews.net\/business\/2020\/08\/15\/freida-pinto-to-star-in-produce-the-henna-artist-tv-series-in-works-from-miramax-tv-michael-edelstein\/\" \/>\n<meta property=\"og:site_name\" content=\"Business\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-15T18:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/icrowdnewswire.com\/wp-content\/uploads\/2020\/06\/4218-logo.png\" \/>\n<meta name=\"author\" content=\"Madiha Ahmed\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Madiha Ahmed\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ipsnews.net\/business\/2020\/08\/15\/freida-pinto-to-star-in-produce-the-henna-artist-tv-series-in-works-from-miramax-tv-michael-edelstein\/\",\"url\":\"https:\/\/ipsnews.net\/business\/2020\/08\/15\/freida-pinto-to-star-in-produce-the-henna-artist-tv-series-in-works-from-miramax-tv-michael-edelstein\/\",\"name\":\"Freida Pinto To Star In &amp; 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Produce &lsquo;The Henna Artist&rsquo; TV Series In Works From Miramax TV &amp; Michael Edelstein - Business","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipsnews.net\/business\/2020\/08\/15\/freida-pinto-to-star-in-produce-the-henna-artist-tv-series-in-works-from-miramax-tv-michael-edelstein\/","og_locale":"en_US","og_type":"article","og_title":"Freida Pinto To Star In &amp; Produce &lsquo;The Henna Artist&rsquo; TV Series In Works From Miramax TV &amp; Michael Edelstein - Business","og_description":"Courtesy of Image Group LA EXCLUSIVE:&nbsp;Miramax&nbsp;TV has optioned the rights to Alka Joshi&rsquo;s bestselling debut novel&nbsp;The Henna Artist&nbsp;for series development.&nbsp;Slumdog Millionaire&nbsp;star&nbsp;Freida Pinto&nbsp;will headline and produce the project, executive produced by&nbsp;Michael Edelstein&nbsp;under&nbsp;his first-look deal with Miramax. &nbsp; Published by HarperCollins\/MIRA in March, the novel was Reese Witherspoon&rsquo;s Hello Sunshine Book Club Pick of the Month in &hellip; Continue reading Freida Pinto To Star In &amp; Produce &lsquo;The Henna Artist&rsquo; TV Series In Works From Miramax TV &amp; Michael Edelstein Continue Reading &rarr;","og_url":"https:\/\/ipsnews.net\/business\/2020\/08\/15\/freida-pinto-to-star-in-produce-the-henna-artist-tv-series-in-works-from-miramax-tv-michael-edelstein\/","og_site_name":"Business","article_published_time":"2020-08-15T18:00:00+00:00","og_image":[{"url":"https:\/\/icrowdnewswire.com\/wp-content\/uploads\/2020\/06\/4218-logo.png","type":"","width":"","height":""}],"author":"Madiha Ahmed","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Madiha Ahmed","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/ipsnews.net\/business\/2020\/08\/15\/freida-pinto-to-star-in-produce-the-henna-artist-tv-series-in-works-from-miramax-tv-michael-edelstein\/","url":"https:\/\/ipsnews.net\/business\/2020\/08\/15\/freida-pinto-to-star-in-produce-the-henna-artist-tv-series-in-works-from-miramax-tv-michael-edelstein\/","name":"Freida Pinto To Star In &amp; 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