{"id":6105,"date":"2020-04-23T15:10:00","date_gmt":"2020-04-23T15:10:00","guid":{"rendered":"https:\/\/icrowdnewswire.com\/?p=2527085"},"modified":"2020-04-23T15:10:00","modified_gmt":"2020-04-23T15:10:00","slug":"as-more-high-end-smartphone-makers-explore-budget-devices-motorola-takes-a-shot-at-premium","status":"publish","type":"post","link":"https:\/\/ipsnews.net\/business\/2020\/04\/23\/as-more-high-end-smartphone-makers-explore-budget-devices-motorola-takes-a-shot-at-premium\/","title":{"rendered":"As more high-end smartphone makers explore budget devices, Motorola takes a shot at premium"},"content":{"rendered":"<header class=\"article__header \">\n<div class=\"article__featured-image-wrapper breakout\"><img decoding=\"async\" class=\"article__featured-image\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/04\/motorola-edge-smoky-sangria-laydown-combo.jpg?w=400\" \/><\/div>\n<\/header>\n<div class=\"article-content\">\n<p class=\"p1\"><span class=\"s1\">As smartphone sales began to plateau and slow over the past couple of years, many device makers arrived at the same conclusion: people want cheaper phones. It&rsquo;s clear why companies like Apple and Samsung took the message to heart, as the smartphone market downturn appeared to coincide with the standardization of $1,000 premium devices.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">While Motorola is undoubtedly best known for its budget devices these days, the company is using the opportunity to take things in an entirely different direction. The Edge+ finds the company entering true premium territory with the arrival of its first $1,000 device. It&rsquo;s an even more dramatic move than OnePlus&rsquo;s recent release of the $899 8 Pro.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">A mainstay in the budget and mid-tier, the Motorola name doesn&rsquo;t exactly conjure images of premium products. The Lenovo-owned smartphone maker&rsquo;s ventures in pricier models have tended more toward the gimmicky &mdash; or, at very least niche &mdash; with the warmly received modular Moto Z and the largely panned foldable Razr reboot.<\/span><\/p>\n<div class=\"piano-inline-promo\">&nbsp;<\/div>\n<p id=\"speakable-summary\"><img loading=\"lazy\" decoding=\"async\" class=\"breakout alignnone size-full wp-image-1978433\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/04\/motorola-edge-thunder-grey-camera-detail.jpg\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/04\/motorola-edge-thunder-grey-camera-detail.jpg 6000w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/04\/motorola-edge-thunder-grey-camera-detail.jpg?resize=150,150 150w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/04\/motorola-edge-thunder-grey-camera-detail.jpg?resize=300,300 300w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/04\/motorola-edge-thunder-grey-camera-detail.jpg?resize=768,768 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/04\/motorola-edge-thunder-grey-camera-detail.jpg?resize=680,680 680w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/04\/motorola-edge-thunder-grey-camera-detail.jpg?resize=1536,1536 1536w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/04\/motorola-edge-thunder-grey-camera-detail.jpg?resize=2048,2048 2048w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/04\/motorola-edge-thunder-grey-camera-detail.jpg?resize=32,32 32w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/04\/motorola-edge-thunder-grey-camera-detail.jpg?resize=50,50 50w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/04\/motorola-edge-thunder-grey-camera-detail.jpg?resize=64,64 64w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/04\/motorola-edge-thunder-grey-camera-detail.jpg?resize=96,96 96w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/04\/motorola-edge-thunder-grey-camera-detail.jpg?resize=128,128 128w\" alt=\"\" width=\"579\" height=\"579\" \/><\/p>\n<p class=\"p1\"><span class=\"s1\">The Edge+ is a more earnest approach to premium. The selling points are the camera, display and 5G &mdash; pretty standard fare these days in the world of premium handsets. For the first time in recent memory, Motorola is positioning itself to go head-to-head with the Samsungs and Apples of the world.&nbsp;<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Okay, so specs. There&rsquo;s a 6.7-inch display with a 21:9 aspect ratio and 90Hz refresh rate. It&rsquo;s curved on the sides &mdash; similar to what Samsung has been offering for a while now. And like Samsung, the company is using that extra narrow real estate to offer up things like notifications, call alerts, alarms and battery status. Basically stuff to offer a quick view without having to pick up the phones.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">There&rsquo;s a flagship-level Snapdragon 865 inside, coupled with a healthy 12GB of memory. Oh, and there&rsquo;s 5G here, too, with access to both mmWave and sub-6GHz<span class=\"Apple-converted-space\">&nbsp;&nbsp;<\/span>bands. The company is also touting the quality of its speakers &mdash; one of the most overlooked aspects of smartphone hardware. I haven&rsquo;t actually tried them out &mdash; or seen the phone in person yet. Social distancing and all that.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"breakout alignnone size-full wp-image-1978440\" src=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/04\/motorola-edge-thunder-grey-sound.jpg\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" srcset=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/04\/motorola-edge-thunder-grey-sound.jpg 8000w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/04\/motorola-edge-thunder-grey-sound.jpg?resize=150,150 150w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/04\/motorola-edge-thunder-grey-sound.jpg?resize=300,300 300w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/04\/motorola-edge-thunder-grey-sound.jpg?resize=768,768 768w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/04\/motorola-edge-thunder-grey-sound.jpg?resize=680,680 680w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/04\/motorola-edge-thunder-grey-sound.jpg?resize=1536,1536 1536w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/04\/motorola-edge-thunder-grey-sound.jpg?resize=2048,2048 2048w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/04\/motorola-edge-thunder-grey-sound.jpg?resize=32,32 32w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/04\/motorola-edge-thunder-grey-sound.jpg?resize=50,50 50w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/04\/motorola-edge-thunder-grey-sound.jpg?resize=64,64 64w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/04\/motorola-edge-thunder-grey-sound.jpg?resize=96,96 96w, https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/04\/motorola-edge-thunder-grey-sound.jpg?resize=128,128 128w\" alt=\"\" width=\"525\" height=\"525\" \/><\/p>\n<p class=\"p1\"><span class=\"s1\">There are three rear-facing cameras, including a massive 108-megapixel main, which lets in a lot of light, an eight-megapixel telephoto and 16-megapixel ultra-wide angle. There&rsquo;s no devoted macro camera, unlike other recent Motorola models, but the 16-megapixel should be able to do some close-up shots.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">The Edge+ arrives May 14 as a Verizon exclusive (something Motorola has, unfortunately, done many times before) in the States and on a bunch more carriers in Canada. It will arrive in Europe in May, and other markets, including India and Latin America, at a latter date.<\/span><\/p>\n<p class=\"p1\">A lower-tiered Edge will be available with a downgraded processor and camera array, but the same display. That&rsquo;s coming to Europe, Latin America and the Asia Pacific region, with U.S. availability arriving later.&nbsp;<\/p>\n<\/div>\n<p class=\"tags\">\n<div><strong>See Campaign: <\/strong><a href=\"http:\/\/http:\/\/News.com\" target=\"_blank\">http:\/\/http:\/\/News.com<\/a><br \/><b>Contact Information:<\/b><br \/> Brian Heater <\/p>\n<p><b>Tags:<\/b><br \/><a href=\"\"><\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/news-category\/artificial-intelligence-newswire\/\" rel=\"category tag\">Artificial Intelligence Newswire<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/news-category\/wire\/\" rel=\"category tag\">Wire<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/global-regions\/united-states\/\" rel=\"category tag\">United States<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/language\/english\/\" rel=\"category tag\">English<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"\" alt=\"image\" width=\"400\" height=\"300\" class=\"cwdfimg\" \/><\/div>\n<div>\n<h3>Contact Information:<\/h3>\n<p> Brian Heater <\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>As smartphone sales began to plateau and slow over the past couple of years, many device makers arrived at the same conclusion: people want cheaper phones. It&rsquo;s clear why companies like Apple and Samsung took the message to heart, as the smartphone market downturn appeared to coincide with the standardization of $1,000 premium devices. While &hellip; <a href=\"https:\/\/icrowdnewswire.com\/2020\/04\/23\/as-more-high-end-smartphone-makers-explore-budget-devices-motorola-takes-a-shot-at-premium\/\">Continue reading <span>As more high-end smartphone makers explore budget devices, Motorola takes a shot at premium<\/span><\/a> <a href=\"https:\/\/ipsnews.net\/business\/2020\/04\/23\/as-more-high-end-smartphone-makers-explore-budget-devices-motorola-takes-a-shot-at-premium\/\" class=\"more-link\">Continue Reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":19,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,3,22,54],"tags":[],"class_list":["post-6105","post","type-post","status-publish","format-standard","hentry","category-artificial-intelligence-newswire","category-english","category-united-states","category-wire"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>As more high-end smartphone makers explore budget devices, Motorola takes a shot at premium - Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipsnews.net\/business\/2020\/04\/23\/as-more-high-end-smartphone-makers-explore-budget-devices-motorola-takes-a-shot-at-premium\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"As more high-end smartphone makers explore budget devices, Motorola takes a shot at premium - Business\" \/>\n<meta property=\"og:description\" content=\"As smartphone sales began to plateau and slow over the past couple of years, many device makers arrived at the same conclusion: people want cheaper phones. It&rsquo;s clear why companies like Apple and Samsung took the message to heart, as the smartphone market downturn appeared to coincide with the standardization of $1,000 premium devices. While &hellip; Continue reading As more high-end smartphone makers explore budget devices, Motorola takes a shot at premium Continue Reading &rarr;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipsnews.net\/business\/2020\/04\/23\/as-more-high-end-smartphone-makers-explore-budget-devices-motorola-takes-a-shot-at-premium\/\" \/>\n<meta property=\"og:site_name\" content=\"Business\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-23T15:10:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/techcrunch.com\/wp-content\/uploads\/2020\/04\/motorola-edge-smoky-sangria-laydown-combo.jpg?w=400\" \/>\n<meta name=\"author\" content=\"Aneesa\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Aneesa\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ipsnews.net\/business\/2020\/04\/23\/as-more-high-end-smartphone-makers-explore-budget-devices-motorola-takes-a-shot-at-premium\/\",\"url\":\"https:\/\/ipsnews.net\/business\/2020\/04\/23\/as-more-high-end-smartphone-makers-explore-budget-devices-motorola-takes-a-shot-at-premium\/\",\"name\":\"As more high-end smartphone makers explore budget devices, Motorola takes a shot at premium - 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It&rsquo;s clear why companies like Apple and Samsung took the message to heart, as the smartphone market downturn appeared to coincide with the standardization of $1,000 premium devices. 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