{"id":59674,"date":"2020-08-05T12:15:10","date_gmt":"2020-08-05T12:15:10","guid":{"rendered":"https:\/\/icrowdnewswire.com\/2020\/08\/05\/disney-rapidly-becomes-the-third-biggest-streamer-in-the-uk-amid-huge-rise-in-viewing-during-lockdown\/"},"modified":"2020-08-05T12:15:10","modified_gmt":"2020-08-05T12:15:10","slug":"disney-rapidly-becomes-the-third-biggest-streamer-in-the-uk-amid-huge-rise-in-viewing-during-lockdown","status":"publish","type":"post","link":"https:\/\/ipsnews.net\/business\/2020\/08\/05\/disney-rapidly-becomes-the-third-biggest-streamer-in-the-uk-amid-huge-rise-in-viewing-during-lockdown\/","title":{"rendered":"Disney+ Rapidly Becomes The Third Biggest Streamer In The UK Amid Huge Rise In Viewing During Lockdown"},"content":{"rendered":"

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\"Hamilton\"<\/div>
Hamilton<\/span>Courtesy of Disney<\/span><\/figcaption><\/figure>\n
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Disney<\/a>+ has enjoyed “rapid take-up” since launching in the UK on March 24, becoming the country’s third-biggest streaming service in the four months of lockdown, according to a detailed study.<\/p>\n

The Media Nations 2020 report by media regulator Ofcom examined audience behavior in the UK during the height of the coronavirus crisis, and it revealed a huge jump in viewing that boosted both traditional broadcasters and streamers.<\/p>\n

Brits spent 45 hours a week glued to their screens in April, which was up 31% on the same month last year. Disney+ launched right into this sweet spot of people staying at home, meaning it made an impressive start in the UK.<\/p>\n

Ofcom said 16% of adults had subscribed to Disney+ by the end of July, meaning it overtook Sky’s Now TV (10%) as the UK’s third-largest streaming service. Netflix<\/a> was out in front, with 45% of Brits subscribing, while Amazon was next with 39%.<\/p>\n

Stocked with originals including Hamilton<\/em> and The Mandalorian<\/em>, Disney+ “benefited significantly from lockdown, appealing to families required to spend most of their time at home,” Ofcom said.<\/p>\n

With an estimated 12M Brits paying for a streaming service during lockdown (3M for the first time), Ofcom said Disney+ was taken up as a “supplementary” platform alongside either Netflix or Amazon.<\/p>\n

But in a major reshaping of the UK media landscape among children, Ofcom noted that Disney+ was more popular than BBC iPlayer among children aged 3-11. That’s a worrying statistic for the BBC, which plows significant resource into providing young people in the UK with public service broadcasting.<\/p>\n

The uptick in time spent with streamers was a big factor in UK screentime increasing 31% in April. Traditional broadcasters, including the BBC and ITV, also saw a huge viewing boost in the early weeks of lockdown. In March, they enjoyed their highest combined viewing share in six years (59%).<\/p>\n

But the boost was short-lived, with the pandemic shutting down production and derailing sporting events. By June, the UK public service broadcasters’ viewing share fell to 55%, its lowest level since August 2019.<\/p>\n

Yih-Choung Teh, Ofcom’s group director of strategy and research, added: “Lockdown led to a huge rise in TV viewing and video streaming. The pandemic showed public service broadcasting at its best, delivering trusted news and UK content that viewers really value.<\/p>\n

“But UK broadcasters face a tough advertising market, production challenges and financial uncertainty. So they need to keep demonstrating that value in the face of intense competition from streaming services.”<\/p>\n<\/div>\n

\n

See Campaign: <\/strong>https:\/\/deadline.com\/2020\/08\/disney-becomes-third-biggest-streamer-in-uk-1203004509\/<\/a>
Contact Information:<\/b>
Jake Kanter<\/p>\n

Tags:<\/b>
<\/a>, Wire<\/a>, United States<\/a>, English<\/a><\/p>\n

\"image\"<\/div>\n

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Contact Information:<\/h3>\n

Jake Kanter<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

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The Media Nations 2020 report by media regulator Ofcom examined audience behavior in the UK during the height of the coronavirus crisis, … Continue reading Disney+ Rapidly Becomes The Third Biggest Streamer In The UK Amid Huge Rise In Viewing During Lockdown<\/span><\/a> Continue Reading →<\/span><\/a><\/p>\n","protected":false},"author":129,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,22,54],"tags":[],"class_list":["post-59674","post","type-post","status-publish","format-standard","hentry","category-english","category-united-states","category-wire"],"yoast_head":"\nDisney+ Rapidly Becomes The Third Biggest Streamer In The UK Amid Huge Rise In Viewing During Lockdown - Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipsnews.net\/business\/2020\/08\/05\/disney-rapidly-becomes-the-third-biggest-streamer-in-the-uk-amid-huge-rise-in-viewing-during-lockdown\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Disney+ Rapidly Becomes The Third Biggest Streamer In The UK Amid Huge Rise In Viewing During Lockdown - Business\" \/>\n<meta property=\"og:description\" content=\"HamiltonCourtesy of Disney Disney+ has enjoyed “rapid take-up” since launching in the UK on March 24, becoming the country’s third-biggest streaming service in the four months of lockdown, according to a detailed study. 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