{"id":59169,"date":"2020-08-03T19:16:00","date_gmt":"2020-08-03T19:16:00","guid":{"rendered":"https:\/\/icrowdnewswire.com\/?p=2686206"},"modified":"2020-08-03T19:16:00","modified_gmt":"2020-08-03T19:16:00","slug":"virtual-artist-miquela-debuted-a-music-video-at-lollapalooza","status":"publish","type":"post","link":"https:\/\/ipsnews.net\/business\/2020\/08\/03\/virtual-artist-miquela-debuted-a-music-video-at-lollapalooza\/","title":{"rendered":"Virtual artist Miquela debuted a music video at Lollapalooza"},"content":{"rendered":"

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Lollapalooza moved online this year, and the music festival kicked off in an appropriately online way: with the debut of a new music video from virtual creator Miquela. The video is an entirely CG affair, created remotely, for the single “Hard Feelings.” It depicts Miquela and a dance crew on the back of a flatbed track, as they twist their way through a desert landscape that slowly morphs into something more surreal.<\/p>\n

For the uninitiated, Miquela is essentially a digital avatar that started out as a CG influencer on Instagram and has since expanded into the world of music, releasing several singles and music videos since 2017. She’s part of a burgeoning field of digital influencers.<\/p>\n

According to Nicole de Ayora, CCO of Brud, the company behind Miquela, the Lollapalooza video reveal came about after the festival decided to shift to an online format. The “Hard Feelings” video also differs from her past music videos in a few ways. To start, it was created entirely remotely; there was a director in Toronto, a New York-based choreographer, and other contributors in Los Angeles and elsewhere.<\/p>\n

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