{"id":57700,"date":"2020-07-31T13:35:00","date_gmt":"2020-07-31T13:35:00","guid":{"rendered":"https:\/\/icrowdnewswire.com\/?p=2678000"},"modified":"2020-07-31T13:35:00","modified_gmt":"2020-07-31T13:35:00","slug":"sony-a7s-iii-official-new-sensor-world-first-evf-tech-but-no-8k","status":"publish","type":"post","link":"https:\/\/ipsnews.net\/business\/2020\/07\/31\/sony-a7s-iii-official-new-sensor-world-first-evf-tech-but-no-8k\/","title":{"rendered":"Sony A7S III official: New sensor & world-first EVF tech but no 8K"},"content":{"rendered":"

\"\"<\/p>\n

\"Sony<\/figure>\n
\n

Sony has revealed the eagerly-awaited Alpha 7S III, its latest mirrorless camera, though some of the company’s decisions about its capabilities may leave photographers torn. The latest in the A7 series, the camera has a new 12.1-megapixel full-frame sensor along with Sony’s new BIONZ XR image processor, but videographers may be frustrated to find that 8K video recording is absent.<\/p>\n

Instead, the A7S III tops out at 4K 120p with 10-bit 4:2:2 color depth. That’s certainly not shabby, but it’s not quite the high-end resolution many had been hoping Sony would embrace.<\/p>\n

\"\"<\/div>\n

At least your 4K will be flexible. Sony says the A7S III supports All-Intra and MPEG-H HEVC\/H.265 coding (XAVC HS), with three color gamut options – S-Gamut, S-Gamut3, and S-Gamut3.Cine – as well. There’s both S-Log3 gamma curves and HLG (Hybrid Log-Gamma) picture profiles. Via HDMI and an external recorder, the camera will shoot up to 4K 60p 16-bit RAW video too.<\/p>\n

\"\"<\/div>\n

For stills, the new back-illuminated Exmor R sensor and BIONZ XR image processing engine – said to be eight times more powerful than its predecessor – now support ISO 80-102,400 (expandable to 80-409,600 for video and 40-409,600 for stills). Sony says there’s around 1 stop of noise reduction in the middle and high sensitivity ranges, too.<\/p>\n

\"\"<\/div>\n

You’ll also get better color and texture of things like foliage and skin, the company promises, while a new Visible light + IR Sensor should improve auto white balance performance. There’s support for 1,000+ uncompressed RAW captures at up to 10fps, or up to 8fps in live view mode, with either the mechanical or electronic shutter.<\/p>\n

On the autofocus side, there’s a Fast Hybrid AF system that combines phase-detection and contrast-detection AF for the first time on an Alpha 7S camera. Real-time Tracking and Real-time Eye AF are supported too, the latter having a 30-percent bump in performance. There are 759 phase-detection AF points, covering 92-percent of the sensor.<\/p>\n

For video, AF Transition Speed supports seven settings, for easier rack-focus transitions. There are also five AF Subject Shift Sensitivity settings, while Touch Tracking triggers both Real-time Tracking as well as compose-and-shoot in solo and gimbal modes. You can also use touch-focus during the manual focus mode by either tapping the A7S III’s display or using its Imaging Edge Mobile companion app. There’s Active Mode with 5-axis optical in-body image stabilization.<\/p>\n

\"\"<\/div>\n

Perhaps most important is heat management, something we’ve seen Canon get called out on recently<\/a> with its new EOS R5. Here, Sony says that it can shoot more than an hour of 4K 60p 10-bit 4:2:2 video, even with the A7S III being fanless.<\/p>\n

\"\"<\/p>\n

On the back there’s a vary-angle 3.0-inch 1.44 million dot touchscreen, together with a 9.44 million dot 0.64-inch Quad XGA electronic OLED viewfinder with 0.9x magnification. That’s a world’s first, Sony says, as are the pair of CFexpress Type A media slots – also compatible with UHS-I and UHS-II SDXC\/SDHC cards – while HEIF support is a first for a Sony camera.<\/p>\n

\"\"<\/div>\n

Sony has revamped its menus, to make them easier to sift through, and there’s a new grip design along with moisture and dust resistance. A USB-PD port is included too, and there’s built-in WiFi 802.11ac. With a USB Type-C cable there’s support for using up to a 5G external modem for wireless uploads.<\/p>\n

The Sony A7S III will go on sale in September, the company says. It’ll be priced at $3,499.99 body-only.<\/p>\n<\/div>\n

\n

See Campaign: <\/strong>https:\/\/www.slashgear.com\/canon-responds-to-eos-r5-video-overheating-controversy-14628898\/<\/a>
Contact Information:<\/b>
Chris Davies<\/p>\n

Tags:<\/b>
<\/a>, Wire<\/a>, United States<\/a>, English<\/a><\/p>\n

\"image\"<\/div>\n

\n

Contact Information:<\/h3>\n

Chris Davies<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\"\"Sony has revealed the eagerly-awaited Alpha 7S III, its latest mirrorless camera, though some of the company’s decisions about its capabilities may leave photographers torn. The latest in the A7 series, the camera has a new 12.1-megapixel full-frame sensor along with Sony’s new BIONZ XR image processor, but videographers may be frustrated to find that … Continue reading Sony A7S III official: New sensor & world-first EVF tech but no 8K<\/span><\/a> Continue Reading →<\/span><\/a><\/p>\n","protected":false},"author":19,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,22,54],"tags":[],"class_list":["post-57700","post","type-post","status-publish","format-standard","hentry","category-english","category-united-states","category-wire"],"yoast_head":"\nSony A7S III official: New sensor & world-first EVF tech but no 8K - Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipsnews.net\/business\/2020\/07\/31\/sony-a7s-iii-official-new-sensor-world-first-evf-tech-but-no-8k\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sony A7S III official: New sensor & world-first EVF tech but no 8K - Business\" \/>\n<meta property=\"og:description\" content=\"Sony has revealed the eagerly-awaited Alpha 7S III, its latest mirrorless camera, though some of the company’s decisions about its capabilities may leave photographers torn. The latest in the A7 series, the camera has a new 12.1-megapixel full-frame sensor along with Sony’s new BIONZ XR image processor, but videographers may be frustrated to find that … Continue reading Sony A7S III official: New sensor & world-first EVF tech but no 8K Continue Reading →\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipsnews.net\/business\/2020\/07\/31\/sony-a7s-iii-official-new-sensor-world-first-evf-tech-but-no-8k\/\" \/>\n<meta property=\"og:site_name\" content=\"Business\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-31T13:35:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/icrowdnewswire.com\/wp-content\/uploads\/2020\/06\/3998-ICN.png\" \/>\n<meta name=\"author\" content=\"Aneesa\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Aneesa\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ipsnews.net\/business\/2020\/07\/31\/sony-a7s-iii-official-new-sensor-world-first-evf-tech-but-no-8k\/\",\"url\":\"https:\/\/ipsnews.net\/business\/2020\/07\/31\/sony-a7s-iii-official-new-sensor-world-first-evf-tech-but-no-8k\/\",\"name\":\"Sony A7S III official: New sensor & world-first EVF tech but no 8K - 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