{"id":5748,"date":"2020-04-22T19:25:00","date_gmt":"2020-04-22T19:25:00","guid":{"rendered":"https:\/\/icrowdnewswire.com\/?p=2525274"},"modified":"2020-04-22T19:25:00","modified_gmt":"2020-04-22T19:25:00","slug":"snapchat-users-surge-amid-coronavirus-pandemic","status":"publish","type":"post","link":"https:\/\/ipsnews.net\/business\/2020\/04\/22\/snapchat-users-surge-amid-coronavirus-pandemic\/","title":{"rendered":"Snapchat users surge amid coronavirus pandemic"},"content":{"rendered":"<p><strong> Snapchat added 11 million new users, up 20 percent from last year.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<div class=\"o-article_block \">\n<div class=\"grid@tl+ mt-n40\">\n<div class=\"grid@tl+__cell col-8-of-12@tl+ pt-40\">\n<figure><img decoding=\"async\" class=\"stretch-img  hide@m-\" src=\"https:\/\/o.aolcdn.com\/images\/dims?thumbnail=640%2C&amp;quality=80&amp;image_uri=https%3A%2F%2Fs.yimg.com%2Fos%2Fcreatr-uploaded-images%2F2020-04%2Fdcc43ca0-8411-11ea-9bfe-20e1f46e7855&amp;client=amp-blogside-v2&amp;signature=0db012cf844482b4c3eb1e90f50616a292d0633b\" alt=\"mobile phone app icon\" \/><figcaption class=\"mt-15 t-meta c-gray-3\"><span class=\"c-gray-7\">Engadget<\/span><\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"engadget-post-contents\" class=\"o-article_block pb-15 pb-5@m- o-subtle_divider\" data-ylk=\"sec:postcontents;slk:Snapchat%20users%20surge%20amid%20coronavirus%20pandemic;elm:link;itc:0;\">\n<div class=\"grid@tl+\">\n<div class=\"grid@tl+__cell col-8-of-12@tl+\">\n<div class=\"article-text c-gray-1\">\n<p>With more users stuck at home during the coronavirus pandemic, Snapchat has more users than ever. Snapchat gained 11 million users during the first quarter of 2020, a significant uptick from the 8 million it added last quarter quarter, and well ahead of the company&rsquo;s expected growth. It now has 229 million daily active users, up 20 percent from last year.<\/p>\n<p>Like other social networks, Snapchat has seen a surge in usage in recent weeks, according to CEO Evan Spiegel.&nbsp;&ldquo;We are seeing sustained communication volumes on our service that eclipse the peaks we see during major holiday,&rdquo; Spiegel said in prepared remarks. &ldquo;For example, communication with friends increased by over 30 percent in the last week of March compared to the last week of January, with more than a 50 percent increase in some of our larger markets.&rdquo;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<div class=\"o-article_block pb-15 pb-5@m- mt-n35 mt-n25@m mt-n15@s\">\n<div class=\"grid@tl+\">\n<div class=\"full-width@tp- grid@tl+__cell col-8-of-12@tl+\">\n<div class=\"article-text c-gray-1 no-review\">\n<div class=\"SandboxRoot env-bp-350\" data-twitter-event-id=\"0\">\n<div id=\"twitter-widget-0\" class=\"EmbeddedTweet EmbeddedTweet--cta js-clickToOpenTarget\" lang=\"en\" data-click-to-open-target=\"https:\/\/twitter.com\/karissabe\/status\/1252692447789899777\" data-iframe-title=\"Twitter Tweet\" data-scribe=\"page:tweet\" data-twitter-event-id=\"1\">\n<div class=\"EmbeddedTweet-tweetContainer\">\n<div class=\"EmbeddedTweet-tweet\">\n<blockquote class=\"Tweet h-entry js-tweetIdInfo subject expanded\" cite=\"https:\/\/twitter.com\/karissabe\/status\/1252692447789899777\" data-tweet-id=\"1252692447789899777\" data-scribe=\"section:subject\">\n<div class=\"Tweet-header\"><a class=\"TweetAuthor-avatar  Identity-avatar u-linkBlend\" href=\"https:\/\/twitter.com\/karissabe\" data-scribe=\"element:user_link\" aria-label=\"Karissa Bell (screen name: karissabe)\"><img decoding=\"async\" class=\"Avatar\" src=\"https:\/\/pbs.twimg.com\/profile_images\/477475188288671745\/9GGAfCTz_normal.jpeg\" alt=\"\" data-scribe=\"element:avatar\" data-src-2x=\"https:\/\/pbs.twimg.com\/profile_images\/477475188288671745\/9GGAfCTz_bigger.jpeg\" data-src-1x=\"https:\/\/pbs.twimg.com\/profile_images\/477475188288671745\/9GGAfCTz_normal.jpeg\" \/><\/a><\/p>\n<div class=\"TweetAuthor js-inViewportScribingTarget\" data-scribe=\"component:author\">\n<div class=\"TweetAuthor-nameScreenNameContainer\"><span class=\"TweetAuthor-decoratedName\"><span class=\"TweetAuthor-name Identity-name customisable-highlight\" title=\"Karissa Bell\" data-scribe=\"element:name\">Karissa Bell<\/span><\/span><\/p>\n<div class=\"Icon Icon--verified \" title=\"Verified Account\" role=\"img\" aria-label=\"Verified Account\">&nbsp;<\/div>\n<p><span class=\"TweetAuthor-decoratedName\"><span class=\"TweetAuthor-verifiedBadge\" data-scribe=\"element:verified_badge\"><strong class=\"u-hiddenVisually\"><img decoding=\"async\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/11.2.0\/72x72\/2714.png\" alt=\"\u2714\" class=\"wp-smiley\" style=\"height: 1em; max-height: 1em;\" \/><\/strong><\/span><\/span><span class=\"TweetAuthor-screenName Identity-screenName\" dir=\"ltr\" title=\"@karissabe\" data-scribe=\"element:screen_name\">@karissabe<\/span><\/div>\n<\/div>\n<div class=\"Tweet-brand\">\n<div class=\"Icon Icon--twitter \" title=\"View on Twitter\" role=\"presentation\" aria-label=\"View on Twitter\">&nbsp;<\/div>\n<\/div>\n<\/div>\n<div class=\"Tweet-body e-entry-content\" data-scribe=\"component:tweet\">\n<div class=\"Tweet-target js-inViewportScribingTarget\">&nbsp;<\/div>\n<p class=\"Tweet-text e-entry-title\" dir=\"ltr\" lang=\"en\">Snapchat just reported its best growth in a long time: the app added 11 million new users this quarter <a class=\"PrettyLink hashtag customisable\" dir=\"ltr\" href=\"https:\/\/twitter.com\/search?q=%24SNAP&amp;src=ctag\" rel=\"tag\" data-query-source=\"cashtag_click\" data-scribe=\"element:hashtag\"><span class=\"PrettyLink-prefix\">$<\/span><span class=\"PrettyLink-value\">SNAP<\/span><\/a><\/p>\n<div class=\"Tweet-card\">\n<article class=\"MediaCard\n           \n           customisable-border\" dir=\"ltr\" data-scribe=\"component:card\"><\/p>\n<div class=\"MediaCard-media\" data-scribe=\"element:photo\">\n<div class=\"MediaCard-widthConstraint js-cspForcedStyle\" data-style=\"max-width: 501px\">\n<div class=\"MediaCard-mediaContainer js-cspForcedStyle MediaCard--roundedTop MediaCard--roundedBottom\" data-style=\"padding-bottom: 62.0758%\"><a class=\"MediaCard-mediaAsset NaturalImage\" href=\"https:\/\/twitter.com\/karissabe\/status\/1252692447789899777\/photo\/1\"><img loading=\"lazy\" decoding=\"async\" class=\"NaturalImage-image\" title=\"View image on Twitter\" src=\"https:\/\/pbs.twimg.com\/media\/EWJ1HvVUEAAqPO5?format=png&amp;name=small\" alt=\"View image on Twitter\" width=\"501\" height=\"311\" data-image=\"https:\/\/pbs.twimg.com\/media\/EWJ1HvVUEAAqPO5\" data-image-format=\"png\" \/><\/a><\/div>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n<div class=\"TweetInfo\">\n<div class=\"TweetInfo-like\">\n<div data-scribe=\"element:heart\">\n<div class=\"Icon Icon--heart \" title=\"Like\" role=\"img\" aria-label=\"Like\">&nbsp;<\/div>\n<\/div>\n<p><a class=\"TweetInfo-heart\" title=\"Like\" href=\"https:\/\/twitter.com\/intent\/like?tweet_id=1252692447789899777\" data-scribe=\"component:actions\"><span class=\"TweetInfo-heartStat\" data-scribe=\"element:heart_count\">22<\/span><\/a><\/div>\n<div class=\"TweetInfo-timeGeo\"><a class=\"u-linkBlend u-url customisable-highlight long-permalink\" href=\"https:\/\/twitter.com\/karissabe\/status\/1252692447789899777\" data-datetime=\"2020-04-21T20:15:28+0000\" data-scribe=\"element:full_timestamp\"><time class=\"dt-updated\" title=\"Time posted: April 21, 2020 20:15:28 (UTC)\" datetime=\"2020-04-21T20:15:28+0000\">1:15 AM &#8211; Apr 22, 2020<\/time><\/a><\/div>\n<div class=\"tweet-InformationCircle\" data-scribe=\"element:notice\"><a class=\"Icon Icon--informationCircleWhite js-inViewportScribingTarget\" title=\"Twitter Ads info and privacy\" href=\"https:\/\/support.twitter.com\/articles\/20175256\"><span class=\"u-hiddenVisually\">Twitter Ads info and privacy<\/span><\/a><\/div>\n<\/div>\n<\/div>\n<\/blockquote>\n<\/div>\n<div class=\"CallToAction-icon\" data-scribe=\"element:profile_icon\">\n<div class=\"Icon Icon--profileCTA \" title=\"View profile on Twitter\" role=\"img\" aria-label=\"View profile on Twitter\">&nbsp;<\/div>\n<\/div>\n<div class=\"CallToAction-text\" data-scribe=\"element:profile_text\">See Karissa Bell&#8217;s other Tweets<\/div>\n<div class=\"CallToAction-chevron\" data-scribe=\"element:cta_chevron\">\n<div class=\"Icon Icon--chevronRightCTA \" title=\"View on Twitter\" role=\"img\" aria-label=\"View on Twitter\">&nbsp;<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>But not all of Snapchat&rsquo;s growth is due to the pandemic. &ldquo;While we observed higher engagement in the final weeks of the quarter, as many in our community sought to stay connected and entertained from home, this had little impact on our Q1 result,&rdquo; said Snap CFO Derek Andersen. &ldquo;As a result, we were already on pace to accelerate year-over-year growth in daily active users absent this impact.&rdquo;<\/p>\n<p>As with previous quarters, Snap&rsquo;s strongest growth continues to be outside of North America and Europe. The company has previously credited its redesigned Android app and augmented reality features for attracting users in new markets.<\/p>\n<p>While Facebook and Twitter have&nbsp;<a href=\"https:\/\/www.engadget.com\/2020\/03\/24\/facebook-is-struggling-to-keep-up-with-unprecedented-traffic\/?ncid=txtlnkusaolp00000618\">warned<\/a>&nbsp;that the coronavirus pandemic will negatively affect ad revenue for the quarter, Snap&rsquo;s revenue grew to $462 million, up 44 percent from last year. &ldquo;While many advertising budgets declined due to COVID-19, we experienced high revenue growth rates in the first two months of the quarter which offset our lower growth in March,&rdquo; Spiegel said.<\/p>\n<p>Also growing: Snapchat Discover, thanks in large part to the company&rsquo;s investment in original programming. Daily time spent watching shows &ldquo;more than doubled&rdquo; this quarter, according to Spiegel, with &ldquo;more than half of the United States Gen Z population,&rdquo; watching news on Discover.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p class=\"tags\">\n<div><strong>See Campaign: <\/strong><a href=\"https:\/\/www.engadget.com\/2020\/03\/24\/facebook-is-struggling-to-keep-up-with-unprecedented-traffic\/?ncid=txtlnkusaolp00000618\" target=\"_blank\">https:\/\/www.engadget.com\/2020\/03\/24\/facebook-is-struggling-to-keep-up-with-unprecedented-traffic\/?ncid=txtlnkusaolp00000618<\/a><br \/><b>Contact Information:<\/b><br \/>john<\/p>\n<p><b>Tags:<\/b><br \/><a href=\"\"><\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/news-category\/wire\/\" rel=\"category tag\">Wire<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/global-regions\/united-states\/\" rel=\"category tag\">United States<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/language\/english\/\" rel=\"category tag\">English<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"\" alt=\"image\" width=\"400\" height=\"300\" class=\"cwdfimg\" \/><\/div>\n<div>\n<h3>Contact Information:<\/h3>\n<p>john<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Snapchat added 11 million new users, up 20 percent from last year. &nbsp; Engadget With more users stuck at home during the coronavirus pandemic, Snapchat has more users than ever. Snapchat gained 11 million users during the first quarter of 2020, a significant uptick from the 8 million it added last quarter quarter, and well &hellip; <a href=\"https:\/\/icrowdnewswire.com\/2020\/04\/22\/snapchat-users-surge-amid-coronavirus-pandemic\/\">Continue reading <span>Snapchat users surge amid coronavirus pandemic<\/span><\/a> <a href=\"https:\/\/ipsnews.net\/business\/2020\/04\/22\/snapchat-users-surge-amid-coronavirus-pandemic\/\" class=\"more-link\">Continue Reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":19,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,22,54],"tags":[],"class_list":["post-5748","post","type-post","status-publish","format-standard","hentry","category-english","category-united-states","category-wire"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Snapchat users surge amid coronavirus pandemic - Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipsnews.net\/business\/2020\/04\/22\/snapchat-users-surge-amid-coronavirus-pandemic\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Snapchat users surge amid coronavirus pandemic - Business\" \/>\n<meta property=\"og:description\" content=\"Snapchat added 11 million new users, up 20 percent from last year. &nbsp; Engadget With more users stuck at home during the coronavirus pandemic, Snapchat has more users than ever. Snapchat gained 11 million users during the first quarter of 2020, a significant uptick from the 8 million it added last quarter quarter, and well &hellip; Continue reading Snapchat users surge amid coronavirus pandemic Continue Reading &rarr;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipsnews.net\/business\/2020\/04\/22\/snapchat-users-surge-amid-coronavirus-pandemic\/\" \/>\n<meta property=\"og:site_name\" content=\"Business\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-22T19:25:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/o.aolcdn.com\/images\/dims?thumbnail=640%2C&amp;quality=80&amp;image_uri=https%3A%2F%2Fs.yimg.com%2Fos%2Fcreatr-uploaded-images%2F2020-04%2Fdcc43ca0-8411-11ea-9bfe-20e1f46e7855&amp;client=amp-blogside-v2&amp;signature=0db012cf844482b4c3eb1e90f50616a292d0633b\" \/>\n<meta name=\"author\" content=\"Aneesa\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Aneesa\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ipsnews.net\/business\/2020\/04\/22\/snapchat-users-surge-amid-coronavirus-pandemic\/\",\"url\":\"https:\/\/ipsnews.net\/business\/2020\/04\/22\/snapchat-users-surge-amid-coronavirus-pandemic\/\",\"name\":\"Snapchat users surge amid coronavirus pandemic - 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