{"id":56458,"date":"2020-07-29T18:55:00","date_gmt":"2020-07-29T18:55:00","guid":{"rendered":"https:\/\/icrowdnewswire.com\/?p=2680097"},"modified":"2020-07-29T18:55:00","modified_gmt":"2020-07-29T18:55:00","slug":"amazon-reveals-redesigned-alexa-app-with-focus-on-personalization","status":"publish","type":"post","link":"https:\/\/ipsnews.net\/business\/2020\/07\/29\/amazon-reveals-redesigned-alexa-app-with-focus-on-personalization\/","title":{"rendered":"Amazon reveals redesigned Alexa app with focus on personalization"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" width=\"233\" height=\"24\" src=\"https:\/\/icrowdnewswire.com\/wp-content\/uploads\/2020\/06\/3998-ICN.png\" class=\"webfeedsFeaturedVisual wp-post-image\" alt=\"\" style=\"display: block; margin-bottom: 5px; clear:both;max-width: 100%;\" link_thumbnail=\"\" \/><\/p>\n<div id=\"article-hero\" class=\"col-sm-12\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/photos5.appleinsider.com\/gallery\/36877-68938-200727-Alexa-xl.jpg\" alt=\"article thumbnail\" width=\"704\" height=\"393\" \/><\/div>\n<div id=\"article-social\" class=\"col-sm-12\">\n<div class=\"social-share reddit col-xs-2\">&nbsp;<\/div>\n<div class=\"social-share col-xs-2\">&nbsp;<\/div>\n<\/div>\n<div class=\"col-sm-12\">\n<p>Amazon on Monday unveiled a revamp of its Alexa app, complete with a redesigned user interface and additional instructions on how best to utilize the virtual assistant.<\/p>\n<div class=\"col-sm-12\">\n<p>Rolling out over the coming month on iOS, Android and Fire OS, the updated Alexa app puts a focus on&nbsp;<a href=\"https:\/\/techcrunch.com\/2020\/07\/27\/amazon-revamps-its-alexa-app-to-focus-on-first-party-features-more-personalization\/\">personalization<\/a>, reports&nbsp;<em>TechCrunch<\/em>.<\/p>\n<\/div>\n<div class=\"col-sm-12\">\n<p>Of note, it appears Amazon is no longer pushing Alexa as an all-encompassing platform and instead presents the product as a service. For example, third-party skills have been removed from the home screen. Instead, users find a large Alexa button to trigger the assistant, below which is a list of suggested actions that are curated based on past usage.<\/p>\n<\/div>\n<div class=\"col-sm-12\">\n<p>Suggestions might also feature frequently accessed controls or management options for currently active devices, like Echo speakers or Echo Buds. Replacing the old Alexa button, which was previously located in the center of a toolbar at the bottom of the screen, is a repositioned control for media playback.<\/p>\n<\/div>\n<div class=\"col-sm-12\">\n<p>Joining the Play button are quick links to connected devices, Amazon&#8217;s communications tools, a &#8220;Home&#8221; button and a &#8220;More&#8221; category. App features like Reminders, Routines, Skills and Settings are now located in the catchall &#8220;More&#8221; section.<\/p>\n<\/div>\n<div class=\"col-sm-12\">\n<p>The redesign speaks to Amazon&#8217;s evolving Alexa philosophy. Previous versions of the app sought to create a virtual home hub of sorts within iOS, offering immediately relevant information like the date and weather at the top of the page. By removing that information and rearranging feature access &mdash; particularly skills &mdash; the app now caters to actual consumer habits, not an aspirational design forwarding Amazon&#8217;s strategy to market Alexa as an app platform.<\/p>\n<\/div>\n<div class=\"col-sm-12\">\n<p>Amazon expects all users to be granted access to the revamped Alexa app by the end of August.<\/p>\n<\/div>\n<\/div>\n<p class=\"tags\">\n<div><strong>See Campaign: <\/strong><a href=\"https:\/\/techcrunch.com\/2020\/07\/27\/amazon-revamps-its-alexa-app-to-focus-on-first-party-features-more-personalization\/\" target=\"_blank\">https:\/\/techcrunch.com\/2020\/07\/27\/amazon-revamps-its-alexa-app-to-focus-on-first-party-features-more-personalization\/<\/a><br \/><b>Contact Information:<\/b><br \/>AppleInsider Staff <\/p>\n<p><b>Tags:<\/b><br \/><a href=\"\"><\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/news-category\/wire\/\" rel=\"category tag\">Wire<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/global-regions\/united-states\/\" rel=\"category tag\">United States<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/language\/english\/\" rel=\"category tag\">English<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"\" alt=\"image\" width=\"400\" height=\"300\" class=\"cwdfimg\" \/><\/div>\n<div>\n<h3>Contact Information:<\/h3>\n<p>AppleInsider Staff <\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" width=\"233\" height=\"24\" src=\"https:\/\/icrowdnewswire.com\/wp-content\/uploads\/2020\/06\/3998-ICN.png\" alt=\"\">&nbsp; &nbsp; Amazon on Monday unveiled a revamp of its Alexa app, complete with a redesigned user interface and additional instructions on how best to utilize the virtual assistant. Rolling out over the coming month on iOS, Android and Fire OS, the updated Alexa app puts a focus on&nbsp;personalization, reports&nbsp;TechCrunch. Of note, it appears Amazon &hellip; <a href=\"https:\/\/icrowdnewswire.com\/2020\/07\/29\/amazon-reveals-redesigned-alexa-app-with-focus-on-personalization\/\">Continue reading <span>Amazon reveals redesigned Alexa app with focus on personalization<\/span><\/a> <a href=\"https:\/\/ipsnews.net\/business\/2020\/07\/29\/amazon-reveals-redesigned-alexa-app-with-focus-on-personalization\/\" class=\"more-link\">Continue Reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":19,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,22,54],"tags":[],"class_list":["post-56458","post","type-post","status-publish","format-standard","hentry","category-english","category-united-states","category-wire"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Amazon reveals redesigned Alexa app with focus on personalization - Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ipsnews.net\/business\/2020\/07\/29\/amazon-reveals-redesigned-alexa-app-with-focus-on-personalization\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon reveals redesigned Alexa app with focus on personalization - Business\" \/>\n<meta property=\"og:description\" content=\"&nbsp; &nbsp; Amazon on Monday unveiled a revamp of its Alexa app, complete with a redesigned user interface and additional instructions on how best to utilize the virtual assistant. 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Rolling out over the coming month on iOS, Android and Fire OS, the updated Alexa app puts a focus on&nbsp;personalization, reports&nbsp;TechCrunch. 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