{"id":56282,"date":"2020-07-29T17:45:00","date_gmt":"2020-07-29T17:45:00","guid":{"rendered":"https:\/\/icrowdnewswire.com\/?p=2680072"},"modified":"2020-07-29T17:45:00","modified_gmt":"2020-07-29T17:45:00","slug":"sony-announces-long-awaited-a7s-iii-12mp-full-frame-mirrorless-camera","status":"publish","type":"post","link":"https:\/\/ipsnews.net\/business\/2020\/07\/29\/sony-announces-long-awaited-a7s-iii-12mp-full-frame-mirrorless-camera\/","title":{"rendered":"Sony announces long-awaited A7S III 12MP full-frame mirrorless camera"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" width=\"233\" height=\"24\" src=\"https:\/\/icrowdnewswire.com\/wp-content\/uploads\/2020\/06\/3998-ICN.png\" class=\"webfeedsFeaturedVisual wp-post-image\" alt=\"\" style=\"display: block; margin-bottom: 5px; clear:both;max-width: 100%;\" link_thumbnail=\"\" \/><\/p>\n<div id=\"article-hero\" class=\"col-sm-12\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/photos5.appleinsider.com\/gallery\/36892-68968-1000-A7S-III_SEL2470GM_right_1595945370-xl.jpg\" alt=\"article thumbnail\" width=\"573\" height=\"573\" \/><\/div>\n<div id=\"article-social\" class=\"col-sm-12\">\n<div class=\"social-share col-xs-2\">&nbsp;<\/div>\n<\/div>\n<div class=\"col-sm-12\">\n<p>The long-awaited successor to Sony&#8217;s A7S II camera is now official. The new A7S III full-frame mirrorless camera boasts several &#8220;world firsts&#8221; as it targets the video market.<\/p>\n<div class=\"col-sm-12\">\n<p>The&nbsp;<a href=\"https:\/\/adorama.rfvk.net\/LQe0o\" rel=\"sponsored\">new shooter<\/a>&nbsp;features a 12MP full-frame BSI CMOS sensor. It is capable of shooting video in 4K with up 120 frames per second, with Full HD at 240fps. There is 5-axis in-body stabilization, dual memory card slots, and a 9.44m dot WXGA OLED Tru-Finder EVF with .90x magnification.<\/p>\n<\/div>\n<div class=\"col-sm-12\">\n<p>Sony has upgraded the body to be more ergonomic as well as more rugged. It has improved dust and moisture resistance as well as a bigger grip, bigger buttons, and a new REC button.<\/p>\n<\/div>\n<div class=\"col-sm-12\">\n<p>Standard ISO range is ISO80 to USO102400 and up to ISO40 to ISO409600 with 14-stops of dynamic range possible during still photography.<\/p>\n<\/div>\n<div class=\"col-sm-12\">\n<p>Sony says that the new 12.1MP BSI CMOS sensor has improved noise performance and color reproduction over the prior generation. More than 15 stops of dynamic range while in video mode aid in what Sony describes as the best 4K in the market.<\/p>\n<\/div>\n<div class=\"col-sm-12\">\n<div class=\"align-center\"><img loading=\"lazy\" decoding=\"async\" class=\"img-responsive article-image\" src=\"https:\/\/photos5.appleinsider.com\/gallery\/36892-68969-1000-A7S-III_system_ECM-VG1_image_1595945322-xl.jpg\" alt=\"\" width=\"515\" height=\"559\" \/><\/div>\n<\/div>\n<div class=\"col-sm-12\">\n<p>Other video features include 10bit HLG profile for HDR shooting, 16-bit RAW output, native ISO sensitivity in S-Log, H.265 HEVC encoding, new heat-dissipating structure to keep the camera cool while shooting, and 60 percent improved battery for up to 95 minutes of actual record time.<\/p>\n<\/div>\n<div class=\"col-sm-12\">\n<h2>Pre-order deals on the new Sony A7S III<\/h2>\n<\/div>\n<div class=\"col-sm-12\">\n<p>The new Sony Alpha A7S III can be pre-ordered now from Adorama at&nbsp;<strong><a href=\"https:\/\/adorama.rfvk.net\/c\/81003\/51926\/1036?u=https%3A%2F%2Fwww.adorama.com%2Fisoa7sm3l1.html&amp;subid1=sony-alpha-a7s-iii\" rel=\"sponsored\">up to $200 off<\/a><\/strong>&nbsp;when bundled with a lens. Adorama Edge cardholders can also take advantage of an&nbsp;<a href=\"https:\/\/adorama.rfvk.net\/c\/81003\/51926\/1036?u=https%3A%2F%2Fwww.adorama.com%2Fg%2Fadorama-credit&amp;subid1=sony-alpha-a7s-iii\" rel=\"sponsored\">additional 5% back<\/a>&nbsp;or opt for no interest financing when paid in full within 12 months with the store card.<\/p>\n<\/div>\n<div class=\"col-sm-12\">\n<p>B&amp;H is also&nbsp;<a href=\"https:\/\/bhpho.to\/2CUwgCc\" rel=\"sponsored\">accepting pre-orders<\/a>&nbsp;for the new digital camera with free expedited shipping. Its Payboo Card will&nbsp;<a href=\"https:\/\/bhpho.to\/39AyzGl\" rel=\"sponsored\">instantly refund sales tax<\/a>&nbsp;paid on orders shipped to qualifying zip codes, while&nbsp;<a href=\"https:\/\/bhpho.to\/3hGUpuI\" rel=\"sponsored\">no interest financing<\/a>&nbsp;when paid in full within 12 months is available with the B&amp;H Financing Card.<\/p>\n<\/div>\n<div class=\"col-sm-12\">\n<p>Prices start at $3,498 for the digital camera body only, and the Sony A7S III is expected to ship on Sept. 24. Adorama and B&amp;H are both Sony Authorized Dealers.<\/p>\n<\/div>\n<div class=\"col-sm-12\">\n<h3>Sony A7S III features<\/h3>\n<\/div>\n<div class=\"col-sm-12\">\n<ul>\n<li>12.1 megapixel full-frame BSI CMOS sensor<\/li>\n<li>Up to 15+ stop dynamic range<\/li>\n<li>9.44m dot QXGA OLED Tru-Finder EVF, 0.90x magnification (size can be reduced if too large)<\/li>\n<li>ISO40 to ISO409600<\/li>\n<li>4K 120p recording, 10-bit, 4:2:2<\/li>\n<li>All intra up to 600Mbps<\/li>\n<li>FullHD 240p<\/li>\n<li>New S-Gamut3.Cine<\/li>\n<li>Fast hybrid AF in all recording situations<\/li>\n<li>Real-time eye AF (in video as well), Touch-tracking<\/li>\n<li>759 phase-detection AF points 92% coverage<\/li>\n<li>425 CDAF points<\/li>\n<li>10fps continuous shooting with AF\/AE<\/li>\n<li>Articulated vari-angle touch-screen<\/li>\n<li>Dual slots: SD UHS-II \/ CFexpress Type A card support<\/li>\n<li>Z battery<\/li>\n<li>High-speed readout from the sensor, 2x fast compared to A7S II<\/li>\n<li>Improved rolling shutter, approx. 3x improved compared to A7S II<\/li>\n<li>New BIONZ XR up to 8x faster than BIONZ X<\/li>\n<li>Up to 15+ stops of dynamic range (Video)<\/li>\n<li>Red square &#8220;tally light&#8221; on\/off displayed on screen.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<p class=\"tags\">\n<div><strong>See Campaign: <\/strong><a href=\"https:\/\/adorama.rfvk.net\/LQe0o\" target=\"_blank\">https:\/\/adorama.rfvk.net\/LQe0o<\/a><br \/><b>Contact Information:<\/b><br \/> Andrew O&#039;Hara<\/p>\n<p><b>Tags:<\/b><br \/><a href=\"\"><\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/news-category\/wire\/\" rel=\"category tag\">Wire<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/global-regions\/united-states\/\" rel=\"category tag\">United States<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/language\/english\/\" rel=\"category tag\">English<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"\" alt=\"image\" width=\"400\" height=\"300\" class=\"cwdfimg\" \/><\/div>\n<div>\n<h3>Contact Information:<\/h3>\n<p> Andrew O&#8217;Hara<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" width=\"233\" height=\"24\" src=\"https:\/\/icrowdnewswire.com\/wp-content\/uploads\/2020\/06\/3998-ICN.png\" alt=\"\">&nbsp; The long-awaited successor to Sony&rsquo;s A7S II camera is now official. The new A7S III full-frame mirrorless camera boasts several &ldquo;world firsts&rdquo; as it targets the video market. The&nbsp;new shooter&nbsp;features a 12MP full-frame BSI CMOS sensor. It is capable of shooting video in 4K with up 120 frames per second, with Full HD at &hellip; <a href=\"https:\/\/icrowdnewswire.com\/2020\/07\/29\/sony-announces-long-awaited-a7s-iii-12mp-full-frame-mirrorless-camera\/\">Continue reading <span>Sony announces long-awaited A7S III 12MP full-frame mirrorless camera<\/span><\/a> <a href=\"https:\/\/ipsnews.net\/business\/2020\/07\/29\/sony-announces-long-awaited-a7s-iii-12mp-full-frame-mirrorless-camera\/\" class=\"more-link\">Continue Reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":19,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,22,54],"tags":[],"class_list":["post-56282","post","type-post","status-publish","format-standard","hentry","category-english","category-united-states","category-wire"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sony announces long-awaited A7S III 12MP full-frame mirrorless camera - Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ipsnews.net\/business\/2020\/07\/29\/sony-announces-long-awaited-a7s-iii-12mp-full-frame-mirrorless-camera\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sony announces long-awaited A7S III 12MP full-frame mirrorless camera - Business\" \/>\n<meta property=\"og:description\" content=\"&nbsp; The long-awaited successor to Sony&rsquo;s A7S II camera is now official. The new A7S III full-frame mirrorless camera boasts several &ldquo;world firsts&rdquo; as it targets the video market. The&nbsp;new shooter&nbsp;features a 12MP full-frame BSI CMOS sensor. It is capable of shooting video in 4K with up 120 frames per second, with Full HD at &hellip; Continue reading Sony announces long-awaited A7S III 12MP full-frame mirrorless camera Continue Reading &rarr;\" \/>\n<meta property=\"og:url\" content=\"http:\/\/ipsnews.net\/business\/2020\/07\/29\/sony-announces-long-awaited-a7s-iii-12mp-full-frame-mirrorless-camera\/\" \/>\n<meta property=\"og:site_name\" content=\"Business\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-29T17:45:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/icrowdnewswire.com\/wp-content\/uploads\/2020\/06\/3998-ICN.png\" \/>\n<meta name=\"author\" content=\"Aneesa\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Aneesa\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/ipsnews.net\/business\/2020\/07\/29\/sony-announces-long-awaited-a7s-iii-12mp-full-frame-mirrorless-camera\/\",\"url\":\"http:\/\/ipsnews.net\/business\/2020\/07\/29\/sony-announces-long-awaited-a7s-iii-12mp-full-frame-mirrorless-camera\/\",\"name\":\"Sony announces long-awaited A7S III 12MP full-frame mirrorless camera - 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