{"id":55995,"date":"2020-07-29T14:02:43","date_gmt":"2020-07-29T14:02:43","guid":{"rendered":"https:\/\/icrowdnewswire.com\/?p=2679888"},"modified":"2020-07-29T14:02:43","modified_gmt":"2020-07-29T14:02:43","slug":"growing-your-brand-with-a-video-marketing-strategy","status":"publish","type":"post","link":"https:\/\/ipsnews.net\/business\/2020\/07\/29\/growing-your-brand-with-a-video-marketing-strategy\/","title":{"rendered":"Growing your brand with a video marketing strategy"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Video marketing isn&rsquo;t new but advances in technology have made it possible for anyone to create quality videos without spending a fortune. In recent years, there has been a proliferation of video content online.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Part of that is because of advancing technology and some of it is due to platforms like YouTube. The most important reason is that it&rsquo;s an effective way to connect with your target market and drive real business results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even though there&rsquo;s a lot to be gained, it doesn&rsquo;t come without its challenges. One of the biggest is the sheer amount of video content vying for the attention of your prospects. In this article, you&rsquo;ll learn multiple ways to take advantage of video content to grow an audience, generate leads, and drive direct revenue.<\/span><\/p>\n<h3><strong>Building an audience with video content<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">There are two overarching ways to build an audience with video content and it revolves around social media. Once you have the clout on social media, you can cross-promote other platforms, offers, and even get a large number of brand deals.<\/span><\/p>\n<p><strong>Longform videos on YouTube<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">The first strategy is longer-form videos on YouTube. These videos have a cohesive narrative and do one of two things:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Teach<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Entertain<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">There&rsquo;s room for other types of videos on YouTube but, by and large, these produce the most successful individuals and brands. When starting out on YouTube, it&rsquo;s important to choose what a person from the beginning and remain consistent with it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Is the persona playful, serious, or both? There&rsquo;s no limitation to this but it should appeal to the people you&rsquo;re trying to attract.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One major difference between YouTube and other video platforms with short-form content is that people expect the videos to be higher production quality. You can achieve this by adding state breaks with words on the screen, changing the angle of the camera, cutting to different scenes, using b-roll, incorporating footage from other users, etc. For the last one, you can use <\/span><a href=\"https:\/\/www.kyleads.com\/youtube-downloader-and-converter\/\"><span style=\"font-weight: 400;\">this YouTube Downloader tool<\/span><\/a><span style=\"font-weight: 400;\"> but ensure you&rsquo;re within the bounds of fair use.<\/span><\/p>\n<p><strong>Short Form videos on TikTok, Snapchat, and Instagram<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Another way to build your audience is through a series of short-form videos on platforms like Instagram, TikTok, and Snapchat. These videos aren&rsquo;t expected to be high production quality but your followers will expect candid content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That means behind the scenes of your more staged content or aspects of your brand they wouldn&rsquo;t normally see. For example, TikTok appreciates dancing and surprising content. Snapchat appreciates candid looks at your life. Instagram is more of a melting pot of these different things.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Experiment with different strategies on each platform until you hit on the mix that works best for you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Building an audience on social media takes time. It&rsquo;s not a one-day thing but that doesn&rsquo;t mean you have to wait until you have hundreds of thousands of followers before you reap the rewards.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As your audience is growing, consistently mention your projects and add CTAs to your video content and lead them to specific pages or opportunities to register for your mailing list.<\/span><\/p>\n<h3><strong>Generating leads and sales with video content<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">The CTAs are what get them off of social media, the following two things are what turn them into leads and customers.<\/span><\/p>\n<p><strong>VSLs on sales pages<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">A VSL is a video sales letter. As the name suggests, it sells through a video format and can be incredibly powerful. It engages multiple senses at the same time and makes it easier to hold the attention of your prospects online.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They&rsquo;re a powerful way to turn your social media audience members into paying customers and eventually brand advocates.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The nuances of creating a VSL are well beyond the scope of this article but here are a few things to consider.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Identify the main problem your client or customer wants to solve<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Let the viewer know you have the solution to that problem<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Explain why your solution is better than possible competitors<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ask for the sale<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">There are many resources for creating VSLs online and it&rsquo;s a good idea to educate yourself because they&rsquo;re incredibly powerful.<\/span><\/p>\n<p><strong>Webinar presentations<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Possibly the only thing more powerful than a VSL online is a webinar. These are hour-long training sessions that give your audience valuable information and ask them to buy a product at the end.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The reason that they work so well is that you&rsquo;re interacting with the people in real-time answering questions, sharing pertinent information, and being present. It&rsquo;s like one-on-one sales but at scale.<\/span><\/p>\n<p><a href=\"https:\/\/www.growthboost.co\/blog\/best-webinar-software\/\"><span style=\"font-weight: 400;\">There are many tools<\/span><\/a><span style=\"font-weight: 400;\"> that allow you to create webinars to that&rsquo;s not the challenge. The challenge is getting the presentation right. It should follow a simple framework:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">First, introduce yourself and why you&rsquo;re qualified to cover the subject (testimonials or past results work great here)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Share training (at least major points they can learn about)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Present an offer that expands on the training or makes it easier to implement<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In total, a webinar should take an hour to an hour and thirty minutes. It may take a few tries to get it right but it&rsquo;s worth it and since it&rsquo;s your audience, they&rsquo;ll be more receptive to your offers.<\/span><\/p>\n<h3><strong>Conclusion<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Video content has taken the world by storm and it seems like it&rsquo;s here to stay. Instead of avoiding it, embrace it with open arms. This guide has explained the many ways you can use it to grow an audience, wield influence, and generate revenue. It&rsquo;s up to you to take advantage of the lessons contained here.<\/span><\/p>\n<p class=\"tags\">Tags: <a href=\"https:\/\/icrowdnewswire.com\/tag\/373164\/\" rel=\"tag\"><\/a><\/p>\n<div><b>Tags:<\/b><br \/><a href=\"\"><\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/content-marketing\/\" rel=\"category tag\">Content Marketing<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/news-category\/extended-distribution\/\" rel=\"category tag\">Extended Distribution<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/news-category\/wire\/\" rel=\"category tag\">Wire<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/language\/english\/\" rel=\"category tag\">English<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"\" alt=\"image\" width=\"400\" height=\"300\" class=\"cwdfimg\" \/><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Video marketing isn&rsquo;t new but advances in technology have made it possible for anyone to create quality videos without spending a fortune. In recent years, there has been a proliferation of video content online.&nbsp; Part of that is because of advancing technology and some of it is due to platforms like YouTube. The most important &hellip; <a href=\"https:\/\/icrowdnewswire.com\/2020\/07\/29\/growing-your-brand-with-a-video-marketing-strategy\/\">Continue reading <span>Growing your brand with a video marketing strategy<\/span><\/a> <a href=\"https:\/\/ipsnews.net\/business\/2020\/07\/29\/growing-your-brand-with-a-video-marketing-strategy\/\" class=\"more-link\">Continue Reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,3,5,54],"tags":[],"class_list":["post-55995","post","type-post","status-publish","format-standard","hentry","category-content-marketing","category-english","category-extended-distribution","category-wire"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Growing your brand with a video marketing strategy - Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ipsnews.net\/business\/2020\/07\/29\/growing-your-brand-with-a-video-marketing-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Growing your brand with a video marketing strategy - Business\" \/>\n<meta property=\"og:description\" content=\"Video marketing isn&rsquo;t new but advances in technology have made it possible for anyone to create quality videos without spending a fortune. In recent years, there has been a proliferation of video content online.&nbsp; Part of that is because of advancing technology and some of it is due to platforms like YouTube. The most important &hellip; Continue reading Growing your brand with a video marketing strategy Continue Reading &rarr;\" \/>\n<meta property=\"og:url\" content=\"http:\/\/ipsnews.net\/business\/2020\/07\/29\/growing-your-brand-with-a-video-marketing-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"Business\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-29T14:02:43+00:00\" \/>\n<meta name=\"author\" content=\"iCrowdMarketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"iCrowdMarketing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/ipsnews.net\/business\/2020\/07\/29\/growing-your-brand-with-a-video-marketing-strategy\/\",\"url\":\"http:\/\/ipsnews.net\/business\/2020\/07\/29\/growing-your-brand-with-a-video-marketing-strategy\/\",\"name\":\"Growing your brand with a video marketing strategy - Business\",\"isPartOf\":{\"@id\":\"https:\/\/ipsnews.net\/business\/#website\"},\"datePublished\":\"2020-07-29T14:02:43+00:00\",\"author\":{\"@id\":\"https:\/\/ipsnews.net\/business\/#\/schema\/person\/fd4eb4eccbf57311131f957a70e9b1ef\"},\"breadcrumb\":{\"@id\":\"http:\/\/ipsnews.net\/business\/2020\/07\/29\/growing-your-brand-with-a-video-marketing-strategy\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/ipsnews.net\/business\/2020\/07\/29\/growing-your-brand-with-a-video-marketing-strategy\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/ipsnews.net\/business\/2020\/07\/29\/growing-your-brand-with-a-video-marketing-strategy\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/ipsnews.net\/business\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Growing your brand with a video marketing strategy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ipsnews.net\/business\/#website\",\"url\":\"https:\/\/ipsnews.net\/business\/\",\"name\":\"Business\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ipsnews.net\/business\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/ipsnews.net\/business\/#\/schema\/person\/fd4eb4eccbf57311131f957a70e9b1ef\",\"name\":\"iCrowdMarketing\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ipsnews.net\/business\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0f84857df1f18e209ae547523c67f542d29f3848190c31aeabdd4bbc8cd1652c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0f84857df1f18e209ae547523c67f542d29f3848190c31aeabdd4bbc8cd1652c?s=96&d=mm&r=g\",\"caption\":\"iCrowdMarketing\"},\"sameAs\":[\"https:\/\/icrowdnewswire.com\/fc\"],\"url\":\"https:\/\/ipsnews.net\/business\/author\/icrowdmarketing\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Growing your brand with a video marketing strategy - Business","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/ipsnews.net\/business\/2020\/07\/29\/growing-your-brand-with-a-video-marketing-strategy\/","og_locale":"en_US","og_type":"article","og_title":"Growing your brand with a video marketing strategy - Business","og_description":"Video marketing isn&rsquo;t new but advances in technology have made it possible for anyone to create quality videos without spending a fortune. In recent years, there has been a proliferation of video content online.&nbsp; Part of that is because of advancing technology and some of it is due to platforms like YouTube. 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