{"id":52591,"date":"2020-07-24T13:35:00","date_gmt":"2020-07-24T13:35:00","guid":{"rendered":"https:\/\/icrowdnewswire.com\/?p=2669820"},"modified":"2020-07-24T13:35:00","modified_gmt":"2020-07-24T13:35:00","slug":"smartphone-demand-continues-to-improve-ahead-of-iphone-12-launch","status":"publish","type":"post","link":"https:\/\/ipsnews.net\/business\/2020\/07\/24\/smartphone-demand-continues-to-improve-ahead-of-iphone-12-launch\/","title":{"rendered":"Smartphone demand continues to improve ahead of \u2018iPhone 12\u2019 launch"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" width=\"233\" height=\"24\" src=\"https:\/\/icrowdnewswire.com\/wp-content\/uploads\/2020\/06\/3998-ICN.png\" class=\"webfeedsFeaturedVisual wp-post-image\" alt=\"\" style=\"display: block; margin-bottom: 5px; clear:both;max-width: 100%;\" link_thumbnail=\"\" \/><\/p>\n<div id=\"article-hero\" class=\"col-sm-12\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/photos5.appleinsider.com\/gallery\/36810-68798-50087535931_11878ac451_k-xl.jpg\" alt=\"article thumbnail\" width=\"667\" height=\"375\" \/><\/div>\n<div id=\"article-social\" class=\"col-sm-12\">\n<div class=\"social-share col-xs-2\">&nbsp;<\/div>\n<\/div>\n<div class=\"col-sm-12\">\n<p>Cowen&#8217;s iPhone build forecasts remained unchanged in July, though smartphone demand generally is continuing to improve from COVID-19 impacts as Apple shifts its focus to the &#8220;<a href=\"https:\/\/appleinsider.com\/inside\/iphone-12\">iPhone 12<\/a>.&#8221;<\/p>\n<div class=\"col-sm-12\">\n<p>In a note to investors seen by&nbsp;<em>AppleInsider<\/em>, lead analyst Krish Sankar said that Apple&#8217;s iPhone builds finished out the June quarter at 35 million units. That&#8217;s a 12% decrease year-over-year and a 5% decrease from the previous quarter.<\/p>\n<\/div>\n<div class=\"col-sm-12\">\n<p>On the other hand, global smartphone demand is continuing to improve in the wake of&nbsp;<a href=\"https:\/\/appleinsider.com\/articles\/20\/07\/23\/smartphone-demand-continues-to-improve-ahead-of-iphone-12-launch\">coronavirus<\/a>. Because of that, Cowen is shifting their focus to the &#8220;iPhone 12&#8221; lineup.<\/p>\n<\/div>\n<div class=\"col-sm-12\">\n<p>&#8220;While we expect the next iPhone to launch in C4Q20, production volumes and availability could be marginally slower due to the impact of COVID-19 on overall development timelines,&#8221; Sankar wrote. &#8220;We view this shift in volume production by a month or two to not be material in the long term.&#8221;<\/p>\n<\/div>\n<div class=\"col-sm-12\">\n<p>The analyst adds that Cowen&#8217;s third quarter forecast remains unchanged at 40 million units. As a 14% quarter-over-quarter increase, Sankar said that it would be a &#8220;positive for sentiment in AAPL shares.&#8221;<\/p>\n<\/div>\n<div class=\"col-sm-12\">\n<p>Sankar adds that the expected unit mix of the upcoming &#8220;iPhone 12&#8221; models is estimated to be 25%, instead of 66% in the third quarter of previous years.<\/p>\n<\/div>\n<div class=\"col-sm-12\">\n<p>The analyst&#8217;s build forecast for the December quarter, 73 million, is up from earlier predictions of 69 million. That will include an 81% mix of new &#8220;iPhone 12&#8221; models. &#8220;Total &#8216;iPhone 12&#8217; units in C2H are estimated at 70M vs ~84M for the prior two iPhone cycles,&#8221; Sankar wrote. He added that total iPhone builds in 2020 are tracking to 185 million, a 6.6% decrease year-over-year.<\/p>\n<\/div>\n<div class=\"col-sm-12\">\n<p>As far as the broader smartphone market, Cowen is shifting its global handset unit forecast to a decline of 12% year-over-year, an improvement over the previously predicted 18%.<\/p>\n<\/div>\n<div class=\"col-sm-12\">\n<p>Cowen&#8217;s 12-month price target for AAPL remains&nbsp;<a href=\"https:\/\/appleinsider.com\/articles\/20\/06\/22\/5g-iphone-cycle-arm-transition-lead-cowen-to-raise-aapl-target-to-400\">unchanged<\/a>&nbsp;from June 22 at $400 a share. That bump, up from $335, was attributed to Apple&#8217;s transition to&nbsp;<a href=\"https:\/\/appleinsider.com\/inside\/apple-silicon\">Apple Silicon<\/a>&nbsp;and the upcoming 5G iPhone cycle.<\/p>\n<\/div>\n<\/div>\n<p class=\"tags\">\n<div><strong>See Campaign: <\/strong><a href=\"https:\/\/appleinsider.com\/inside\/iphone-12\" target=\"_blank\">https:\/\/appleinsider.com\/inside\/iphone-12<\/a><br \/><b>Contact Information:<\/b><br \/>Mike Peterson<\/p>\n<p><b>Tags:<\/b><br \/><a href=\"\"><\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/news-category\/wire\/\" rel=\"category tag\">Wire<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/global-regions\/united-states\/\" rel=\"category tag\">United States<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/language\/english\/\" rel=\"category tag\">English<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"\" alt=\"image\" width=\"400\" height=\"300\" class=\"cwdfimg\" \/><\/div>\n<div>\n<h3>Contact Information:<\/h3>\n<p>Mike Peterson<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" width=\"233\" height=\"24\" src=\"https:\/\/icrowdnewswire.com\/wp-content\/uploads\/2020\/06\/3998-ICN.png\" alt=\"\">&nbsp; Cowen&rsquo;s iPhone build forecasts remained unchanged in July, though smartphone demand generally is continuing to improve from COVID-19 impacts as Apple shifts its focus to the &ldquo;iPhone 12.&rdquo; In a note to investors seen by&nbsp;AppleInsider, lead analyst Krish Sankar said that Apple&rsquo;s iPhone builds finished out the June quarter at 35 million units. That&rsquo;s &hellip; <a href=\"https:\/\/icrowdnewswire.com\/2020\/07\/24\/smartphone-demand-continues-to-improve-ahead-of-iphone-12-launch\/\">Continue reading <span>Smartphone demand continues to improve ahead of &lsquo;iPhone 12&rsquo; launch<\/span><\/a> <a href=\"https:\/\/ipsnews.net\/business\/2020\/07\/24\/smartphone-demand-continues-to-improve-ahead-of-iphone-12-launch\/\" class=\"more-link\">Continue Reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":19,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,22,54],"tags":[],"class_list":["post-52591","post","type-post","status-publish","format-standard","hentry","category-english","category-united-states","category-wire"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Smartphone demand continues to improve ahead of \u2018iPhone 12\u2019 launch - Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ipsnews.net\/business\/2020\/07\/24\/smartphone-demand-continues-to-improve-ahead-of-iphone-12-launch\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Smartphone demand continues to improve ahead of \u2018iPhone 12\u2019 launch - Business\" \/>\n<meta property=\"og:description\" content=\"&nbsp; Cowen&rsquo;s iPhone build forecasts remained unchanged in July, though smartphone demand generally is continuing to improve from COVID-19 impacts as Apple shifts its focus to the &ldquo;iPhone 12.&rdquo; In a note to investors seen by&nbsp;AppleInsider, lead analyst Krish Sankar said that Apple&rsquo;s iPhone builds finished out the June quarter at 35 million units. 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Cowen&rsquo;s iPhone build forecasts remained unchanged in July, though smartphone demand generally is continuing to improve from COVID-19 impacts as Apple shifts its focus to the &ldquo;iPhone 12.&rdquo; In a note to investors seen by&nbsp;AppleInsider, lead analyst Krish Sankar said that Apple&rsquo;s iPhone builds finished out the June quarter at 35 million units. 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