{"id":4728,"date":"2020-04-20T15:05:00","date_gmt":"2020-04-20T15:05:00","guid":{"rendered":"https:\/\/icrowdnewswire.com\/?p=2520251"},"modified":"2020-04-20T15:05:00","modified_gmt":"2020-04-20T15:05:00","slug":"google-to-waive-ad-serving-fees-for-news-publishers-amid-virus-crisis","status":"publish","type":"post","link":"https:\/\/ipsnews.net\/business\/2020\/04\/20\/google-to-waive-ad-serving-fees-for-news-publishers-amid-virus-crisis\/","title":{"rendered":"Google to Waive Ad Serving Fees for News Publishers Amid Virus Crisis"},"content":{"rendered":"<h2 class=\"sdesc\">Google Ad Manager, the service for which fees are being waived, is the most-used ad serving tool among news publishers.<\/h2>\n<div class=\"fullstoryImage\"><picture><img decoding=\"async\" class=\"\" title=\"Google to Waive Ad Serving Fees for News Publishers Amid Virus Crisis\" src=\"https:\/\/i.gadgets360cdn.com\/large\/google_reuters_full_1537960227297.JPG?output-quality=80\" alt=\"Google to Waive Ad Serving Fees for News Publishers Amid Virus Crisis\" \/><\/picture>\n<p class=\"caption\">News publishers, especially the print media, have struggled during this pandemic<\/p>\n<\/div>\n<div class=\"_flx _strycol\">\n<div class=\"st_lhs\">\n<div class=\"newins_widget newins_highlights_wrap adblockerHighlight\">\n<div class=\"newins_widhead\">\n<div class=\"h3\">HIGHLIGHTS<\/div>\n<\/div>\n<div class=\"newins_lhs_highlights\">\n<ul>\n<li>Google Ad Manager service fees are being waived for the first time<\/li>\n<li>Jason Kint said that this move to help the news industry is appreciated<\/li>\n<li>Larger expense for publishers are deals with Google on ad slot auctions<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"center_content_div\" class=\"fullstoryCtrl_fulldetails\">\n<div class=\"content_text row description\">\n<p>Alphabet&#8217;s Google said on Friday it will waive for the next five months the small fee it charges news publishers to decide which ads to show on their online properties.<\/p>\n<p>News publishers, especially the print media, have struggled as many advertisers pulled their marketing budgets to rein in costs because of economic uncertainty related to the coronavirus pandemic.<\/p>\n<p>Jason Kint, chief executive of media industry trade association Digital Content Next, said that any move to help the news publishing industry is appreciated.<\/p>\n<p>&#8220;But we would be foolish to believe this changes any other well-founded concerns around Google&#8217;s dominance over the digital ad business,&#8221; Kint said.<\/p>\n<p><a href=\"https:\/\/gadgets.ndtv.com\/tags\/google\" target=\"_self\" rel=\"noopener noreferrer\">Google<\/a>&nbsp;Ad Manager, the service for which fees are being waived, is the most-used ad serving tool among news publishers, in part because of its low cost of pennies per every thousand ads shown to users. For smaller operations, it is free.<\/p>\n<p>The larger expense for publishers are deals with Google and other technology partners that help them auction off ad slots.<\/p>\n<p>Google&nbsp;<a href=\"https:\/\/bit.ly\/2RMAMH9\" target=\"_blank\" rel=\"noopener noreferrer\">said&nbsp;<\/a>it is still working on other ways to provide financial support to news organizations.&nbsp;<\/p>\n<p>In March, Facebook Inc&nbsp;<a href=\"https:\/\/www.reuters.com\/article\/us-health-coronavirus-facebook\/facebook-commits-100-million-to-support-news-media-hurt-by-virus-crisis-idUSKBN21H1VB\" target=\"_blank\" rel=\"noopener noreferrer\">pledged<\/a>&nbsp;$100 million in financing and advertising spending to support news organizations reeling from pressure due to the pandemic.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p class=\"tags\">\n<div><strong>See Campaign: <\/strong><a href=\"https:\/\/gadgets.ndtv.com\/tags\/google\" target=\"_blank\">https:\/\/gadgets.ndtv.com\/tags\/google<\/a><br \/><b>Contact Information:<\/b><br \/> Reuters<\/p>\n<p><b>Tags:<\/b><br \/><a href=\"\"><\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/news-category\/wire\/\" rel=\"category tag\">Wire<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/global-regions\/united-states\/\" rel=\"category tag\">United States<\/a>, <a href=\"https:\/\/icrowdnewswire.com\/category\/language\/english\/\" rel=\"category tag\">English<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"\" alt=\"image\" width=\"400\" height=\"300\" class=\"cwdfimg\" \/><\/div>\n<div>\n<h3>Contact Information:<\/h3>\n<p> Reuters<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Google Ad Manager, the service for which fees are being waived, is the most-used ad serving tool among news publishers. News publishers, especially the print media, have struggled during this pandemic HIGHLIGHTS Google Ad Manager service fees are being waived for the first time Jason Kint said that this move to help the news industry &hellip; <a href=\"https:\/\/icrowdnewswire.com\/2020\/04\/20\/google-to-waive-ad-serving-fees-for-news-publishers-amid-virus-crisis\/\">Continue reading <span>Google to Waive Ad Serving Fees for News Publishers Amid Virus Crisis<\/span><\/a> <a href=\"https:\/\/ipsnews.net\/business\/2020\/04\/20\/google-to-waive-ad-serving-fees-for-news-publishers-amid-virus-crisis\/\" class=\"more-link\">Continue Reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":19,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,22,54],"tags":[],"class_list":["post-4728","post","type-post","status-publish","format-standard","hentry","category-english","category-united-states","category-wire"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google to Waive Ad Serving Fees for News Publishers Amid Virus Crisis - Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/ipsnews.net\/business\/2020\/04\/20\/google-to-waive-ad-serving-fees-for-news-publishers-amid-virus-crisis\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google to Waive Ad Serving Fees for News Publishers Amid Virus Crisis - Business\" \/>\n<meta property=\"og:description\" content=\"Google Ad Manager, the service for which fees are being waived, is the most-used ad serving tool among news publishers. News publishers, especially the print media, have struggled during this pandemic HIGHLIGHTS Google Ad Manager service fees are being waived for the first time Jason Kint said that this move to help the news industry &hellip; Continue reading Google to Waive Ad Serving Fees for News Publishers Amid Virus Crisis Continue Reading &rarr;\" \/>\n<meta property=\"og:url\" content=\"http:\/\/ipsnews.net\/business\/2020\/04\/20\/google-to-waive-ad-serving-fees-for-news-publishers-amid-virus-crisis\/\" \/>\n<meta property=\"og:site_name\" content=\"Business\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-20T15:05:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i.gadgets360cdn.com\/large\/google_reuters_full_1537960227297.JPG?output-quality=80\" \/>\n<meta name=\"author\" content=\"Aneesa\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Aneesa\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/ipsnews.net\/business\/2020\/04\/20\/google-to-waive-ad-serving-fees-for-news-publishers-amid-virus-crisis\/\",\"url\":\"http:\/\/ipsnews.net\/business\/2020\/04\/20\/google-to-waive-ad-serving-fees-for-news-publishers-amid-virus-crisis\/\",\"name\":\"Google to Waive Ad Serving Fees for News Publishers Amid Virus Crisis - 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